Kleenex is to facial tissue as Google is to searching the web; as Coke is to any soft drink in Metro Atlanta; as Nintendo was to video gaming in the ’90s.
In that vein, U-Haul is the Kleenex of moving vans.
At the beginning of each month, you’re bound to see at least five orange-and-white U-Haul misery machines piloted by sweaty-faced individuals attempting to transport their belongings, which they’ve hoarded over the last X number of years, to their new abodes. Their faces tell the tale: Moving is horrible. Everything about it is a nightmare. And U-Haul is intrinsically part of that nightmare.
But U-Haul doesn’t do just moving vans, trucks, and trailers.
During our move from Nova Scotia, on Canada’s Atlantic coast, to Oshawa, Ontario, some thousand miles to the west, we decided to give U-Haul’s newest product a whirl. It’s called U-Box and it promises to alleviate the needless torture of long-distance moving.
Promises are made to be broken.