The r/askcarsales subreddit is a great source of information about car buying and the inner workings of dealerships. Flaired users are verified to be actual salespeople, which makes for highly qualified car buying advice. They’ve helped a great number of people save money and help calm the adversarial nature of the buyer-seller relationship.
Buying a car is a big decision. We all like to think that we are unique in the choices we make and how we go about negotiating a sale, but buyer stereotypes do exist. When one subreddit user posted a question about typical buyers for each brand, many of the salespeople jumped in to offer their opinion on the type of buyer that shops each brand. Some of the opinions might cross into racial profiling territory, but many are just hard truths about the customer base each brand has built up.
A dealer association in California is the latest group to go after Cadillac, demanding the automaker make changes to its controversial “Project Pinnacle” sales incentive program.
The California New Car Dealers Association, acting at the request of 52 dealers in that state, has sent a letter to General Motors CEO Mary Barra in a bid to delay (and alter) the project, Automotive News reports. (Read More…)
Volkswagen is making sure everyone is getting the right message today, and that includes its American dealers.
Thanks to a tipster, TTAC has obtained a video sent by Volkswagen of America executive to its dealers.
It’s D-Day, so what better time to dish details on Cadillac’s secretive Project Pinnacle?
The luxury automaker plans to completely revamp how its dealers interact with customers — a strategy that even changes how its salespeople dress, according to a draft document obtained by Automotive News.
Under Project Pinnacle — the brainchild of brand president Johan de Nysschen — U.S. dealers will be grouped into five tiers based on expected sales. When the operation kicks off on October 1, car shoppers can expect a higher-end experience at their local Caddy dealership. Get ready to be coddled. (Read More…)
If you want the best chances of being treated right as a new car buyer, head over to a Toyota or Mercedes-Benz dealer, a new report says.
Temkin Group, a customer experience research and consulting firm, ranked 294 companies, including 20 auto dealers, based on satisfaction surveys from 10,000 Americans. While Toyota took the top spot with a 66 percent rating, the report holds bad news for many automakers, and the industry as a whole. (Read More…)
Pity poor Volkswagen. It’s constantly accused of doing the wrong thing in the wake of the diesel emissions scandal.
But guess what? There’s reason for it, and here’s yet another example.
TTAC reader Rudy Lukez has waited months to find out what Volkswagen plans to do with his 2014 Jetta Sportwagen TDI. So, when a package from the company showed up in his Highlands Ranch, Colorado mailbox this morning, the repeat Volkswagen owner figured his questions were about to be answered. (Read More…)
General Motors is in damage control mode following the discovery of incorrect fuel economy ratings on the window stickers of its 2016 full-size crossovers.
A “stop sale” order was issued to GM dealers on Wednesday after EPA labels on GMC Acadia, Chevrolet Traverse and Buick Enclave vehicles were shown to overstate mileage by one to two miles per gallon, Automotive News reports. (Read More…)
At the Tesla Model 3’s glitzy unveiling, everyone knew the model was a half-baked cake. Now, company founder Elon Musk admits the much-hyped electric sedan still isn’t out of the oven.
Musk said in a recent conference call that the design of the $35,000 Model 3 EV still isn’t finalized, according to Reuters, and the company plans a spending spree to get the model into production on time. (Read More…)
The world needs to be saved, but who wants to spend more money doing it?
That, cash lands on Takata-plagued dealers, Tesla takes to the track, BMW wants you in and out fast, and Volkswagen dreams of slaying the Prius … after the break!
Automotive News reports General Motors, already being hammered from all sides from its delayed recall of 2.59 million vehicles affected by a defect in the ignition switch, issued a customer-satisfaction campaign in mid-March of this year for 1.2 million crossovers whose airbags may fail to deploy in a side-impact crash, an issue known to the automaker since 2008. Once the National Highway Traffic Safety learned of the decision, however, GM did an about-face and upgraded the campaign to a full recall. In addition, its Executive Field Action Decision Committee considered a full recall as early as November 2010, opting to issue service bulletins four times between then and 2012 instead, which spokesman Alan Adler claims satisfied the issue thoroughly without the need for increased action.