I don’t know if it will help them sell cars are not, but Cadillac’s decision to move it’s business headquarters to the trendy Soho district of New York City has certainly gotten some attention as have Cadillac marketing maven Melody Lee’s comments related to the move and the potential customers they hope to reach by making Cadillac into a more general luxury brand, not just a car company. When I saw that Lee’s boss, Jim Vurpillat, Global Marketing Director for Cadillac was going to be participating in a press event for the 2015 Chevrolet Detroit Belle Isle Grand Prix, because Cadillac has factory based teams running racing versions of the ATS in the Pirelli World Challenge, it seemed like a good opportunity to ask him how racing and the high performance V cars in Cadillac’s portfolio fit in with appealing to New York’s trendy set, a group not known for their love or horsepower or what they see as environmentally questionable motorsports.
Cadillac finally revealed its 2016 CTS-V performance sedan at the 2015 Detroit Auto Show, but the brand also let it be known that it’s considering taking on the Mercedes-Benz CLA in the entry-level premium game, as well [Live photos now available – CA].
Want a selfie with Melody Lee at this year’s Oscars? While that may or may not happen due to a number of factors, Cadillac will grace the B&B’s viewing parties with its presence.
It’s been a long time coming: Cadillac’s third-gen CTS-V will hit the ramp at the 2015 Detroit Auto Show.
Different cars serve different purposes. Of course, you already know this. You know, for example, that people buy compact cars for fuel economy. People buy minivans to haul other people. And people buy Acuras because they’re confused.
So why do people buy station wagons? For practicality, of course. People buy wagons so they can pack up all their belongings, load them inside the cargo area, and hand the keys to a car transporter who makes constant runs between Greenwich, Connecticut, and Palm Beach.
Upon graduation from Belfast Teacher’s Training College in the late ’60s, my father found himself summoned into the headmaster’s office. A heavy oaken drawer was opened and an object placed upon the green baize of the blotting pad: “Ye’ll be needin’ this.”
“This” was the strap, thick leather symbol of martial law in the classroom. Dad left it lying where it was, left behind the tobacco-scented claustrophobia of that small office, left behind the small-minded bigotry of that blood-soaked island, and built himself a new home in the wilds of British Columbia.
From my birth, this has been my template for the masculine ideal: resolve, courage, intelligence, compassion. In the latter stages of his career, my father – long an administrator – could walk in and quell any classroom by his mere physical presence. And so, I’ve endeavoured to emulate him. To refrain from roarin’ an’ shoutin’. To be calm, yet firm of purpose. To be a man.
Of course, five minutes behind the wheel of this thing and it’s, COME AT ME BRO! (Read More…)
A few years after I left Detroit, doing my best to forget my heart-wrenching decision to give up on car design, a similarly disheartened automaker named Saturn made something called an Ion. I saw it at the Houston Auto Show circa 2002. Wounds from Detroit still fresh on my mind, I had absolutely no problem with the Saturn Ion shown behind a velvet rope. I honestly thought it was a design study commissioned by Playskool, not a production ready vehicle from General Motors.
I mean, it was that awful. So imagine my surprise when the General’s peeps come up with something nearly as ugly…and this time it’s a Cadillac. (Read More…)
Dear Sajeev and Steve,
If Lord Acton were alive today, I’m sure he’d say: “Power tends to corrupt, absolute power corrupts absolutely. Great cars are almost always bad cars.” I believe it this philosophy that Cadillac hopes will rejuvenate Cadillac, a brand that only recently started taking performance seriously but is already achieving some surprising results. Already our own Michael Karesh has got his kicks with the CTS-V wagon, Niedermeyer has drooled over the sedan and Jack Baruth has killed the track at Monticello in both this coupe and the sedan… it might be safe to say Caddy has a winner on their hands. Still, why not snag the 556 HP V Coupe for a week to see how it handles some California road testing? What’s the worst that could happen?