#crapload
The Volt Saves A Crapload Of Money? GM Is Shitting You
New and old media feigned outrage about the crapload of money the Chevy Volt supposedly saves its drivers if the new testimonial ads are to be believed. Honestly, we don’t give a crap. GM’s agency Goodby, Silverstein & Partners probably told the client that in order to cut through the clutter, you need some shock value. When that didn’t work, the admen most likely put up a PowerPoint that showed that a YouTube video with “crapload” will receive 695.5 times the clicks of an ad that uses “a whole lot of money.” That would clinch it with Joe Ewanick, who wants to save a true crapload of money by increasing the efficiency of GM’s ad dollars.
No, being Thetruthaboutcars.com, we think the ad is shit, because the statement simply is not true.
Bertel Schmitt
Mar 26, 2012
131
Recent Comments