Tag: crapload

By on March 26, 2012

New and old media feigned outrage about the crapload of money the Chevy Volt supposedly saves its drivers if the new testimonial ads are to be believed. Honestly, we don’t give a crap. GM’s agency Goodby, Silverstein & Partners probably told the client that in order to cut through the clutter, you need some shock value. When that didn’t work, the admen most likely put up a PowerPoint that showed that a YouTube video with “crapload” will receive 695.5 times the clicks of an ad that uses “a whole lot of money.” That would clinch it with Joe Ewanick, who wants to save a true crapload of money by increasing the efficiency of GM’s ad dollars.

No, being Thetruthaboutcars.com, we think the ad is shit, because the statement simply is not true. (Read More…)

Recent Comments

  • dal20402: Why does disclosing a fuel economy number “neuter their abilities?”
  • Mandalorian: I feel like with the rise of mega-dealer groups (Penske, Autonation, etc) a lot of the sleaziness has...
  • Mandalorian: “A sedan is like a nice suit, whereas a CUV is a pair of sweatpants with worn out elastic.”...
  • 87 Morgan: I found with my 03′ ram Cummins that the FE increased by close to 2 mpg after break in, call it 40k....
  • mikey: I’m not saying its impossible. What I am saying, would it be logistically , and financially viable ? I...

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Matthew Guy, Canada
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Mark Baruth, United States
  • Moderators

  • Adam Tonge, United States
  • Corey Lewis, United States