#covisint

Capitalism is just fine with me, but I have to say I was put off just a little by the glut of corporate cross-marketing tie-ins yesterday to Oct. 21, 2015, the date in the future to which Doc Brown and Marty McFly travel in the second Back To The Future movie.

Not that I have anything against the BTTF franchise: the trilogy is clever, charming and obviously inspires passionate fandom. Christopher Lloyd is crazy gifted in a Jonathan Winters manner and I have no objection to him making a few bucks appearing in ads with Michael J. Fox. Fox has a family to support, too.

I’m not naive and many of yesterday’s marketing efforts, from Nike’s self lacing shoes, to USA Today’s headline about Marty’s arrest only reflect product placement deals in the original films.