By on July 22, 2013

As GM starts rolling out the Chevolet Spark EV, starting in eco-friendly California and Oregon, Automotive News has a look at the marketing challenges the newest electrified car from America’s largest car company. AN raises the issue of GM’s electrification strategy, which is focused on battery electrics, not conventional hybrids, and the sui generis Chevy Volt. While hybrid sales this year are up, EV sales continue to be lukewarm which has resulted in significant price cuts on cars that run on batteries: $4,000 off the price of the Ford Focus Electric, $6,400 off the price of a Nissan Leaf, and GM itself started offering a cash rebate of $4,000 last month on 2013 Chevy Volts.

(Read More…)

Recent Comments

  • Scoutdude: Wink.
  • LeBaron: Sure, let’s replace something as simple as a flat surface with a reflective coating on one side, that...
  • Glenn Mercer: I had always heard the pros and cons of a completely-camera-based system as follows: 1. removal of...
  • mr.cranky: I think it works this way: Mandate cameras for larger vehicles and offer them as options on smaller...
  • APaGttH: 2014 is previous gen, 2017 is an update. Last one I had was a 2012 (same gen as yours). It was a 3.6 powered...

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Matthew Guy, Canada
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Mark Baruth, United States
  • Moderators

  • Adam Tonge, United States
  • Corey Lewis, United States