By on July 22, 2013

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As GM starts rolling out the Chevolet Spark EV, starting in eco-friendly California and Oregon, Automotive News has a look at the marketing challenges the newest electrified car from America’s largest car company. AN raises the issue of GM’s electrification strategy, which is focused on battery electrics, not conventional hybrids, and the sui generis Chevy Volt. While hybrid sales this year are up, EV sales continue to be lukewarm which has resulted in significant price cuts on cars that run on batteries: $4,000 off the price of the Ford Focus Electric, $6,400 off the price of a Nissan Leaf, and GM itself started offering a cash rebate of $4,000 last month on 2013 Chevy Volts.

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