The mainstream compact car segment is the perfect example of the infamous “driving appliance.” The Corolla and Civic sell in enormous volume because they are the middle-of-the-road “white bread” option, not in-spite of the vanilla. Unlike many in the automotive press, I don’t find anything wrong with that. In fact, I love me some Wonder Bread. But sometimes you feel like a pumpernickel, and that’s where the 2014 Mazda3 comes in. Mazda was so excited about their new loaf that they invited me to spend the day with them in San Diego. Want to know if you should spend 5+ years with one? Click through the jump.
Calling the Corolla “Toyota’s most important car” would be an understatement. This single model accounts for 38 percent of all Toyotas ever sold in the USA and they expect to shift 330,000 next year alone. If the sheer quantity wasn’t amazing enough, ponder this reality: 75% of sales will be split between just four different configurations. If you’re in a 2014 Corolla, the odds are about one in five that the Corolla next to you is identical save for paint color. Often derided by the automotive press as a “driving appliance,” is there more to the 2014 Corolla or is it just a toaster with wheels? Let’s find out.
When the RAV4 landed, I wasn’t sure what to make of it. In a world of unified corporate identity the RAv4 goes off script with a look all to its own. While the old RAV sold on mini-truck looks, the new one is undisguised crossover. The new nose has grown on me slightly since I recorded the video above, but I still find the look a little awkward. Since I was scolded for wearing striped pants with a striped shirt the week I tested the RAV4, feel free take my style opinion with a grain of salt as you click through the jump.
By pure happenstance I ended up with an Elantra GT immediately after reviewing the 2014 Kia Forte sedan. As I said last week in the Forte review, the Elantra and Forte are related, but this isn’t a case of Korean badge engineering. It’s far more complicated. The Forte is the new kid on the block while the Elantra has been around for a few years. At this stage in life, Hyundai is trying to inject vitality into the Elantra name by adding new models. First we got the four-door sedan, then a two-door coupé followed by the Veloster which is just a four-door hatchback Elantra (yes, I know Hyundai calls it a three-door, but I know better). If you’re confused by door counts, the new Elantra GT is a five-door. Say what?
When Nissan invited me to sample the Versa Note hatchback, tucked away in a corner was the new-to-America Nissan NV200 compact cargo van. No, this isn’t a relative of the NV2500 that started out our commercial week in 2012, instead it’s a purpose-built cargo hauler [very] loosely based on the underpinnings of the Nissan Cube. You may have also seen the NV200 shown as NYC’s “Taxi of Tomorrow” choice, but this NV is all about hauling. (Strangely enough that’s why it makes a good taxi.)
People assume that car companies know their competition’s every move, as if there was some sort of mission impossible crew sent in every weekend to monitor R&D progress. While some less-than-ethical information exchange goes on, on the whole, a car manufacturer like Honda finds out what the competition’s latest widget looks when we do. Need proof? Look at the
2011, 2012, 2013 Honda Civic. The 9th generation Civic was intended to début as a 2011, but the financial implosion caused Honda to go back and re-work their compact car as a 2012 to keep prices low. In the perpetual game of auto-leapfrog, Honda miscalculated the direction Ford, Hyundai, Kia (and perhaps even Nissan) were headed. The result was bashed by Consumer Reports and raked across the coals by most of the press. Did buyers care? Apparently not. The 2012 Civic was purchased in impressive quantities by real-people. Honda could have found solace in their sales, but instead they did something unusual: they re-re-redesigned the Civic for 2013. Say what?
For many of the brand’s faithful, a front-driver BMW is a revolting prospect. It’s the four-wheeled equivalent of tofu-based bacon or a cigarette without nicotine. But BMW is banking on small cars in a big way – their new front drive architecture, dubbed UKL, will underpin as many as 12 front-drive products from BMW and Mini. And frankly, not doing a front-drive range would be a display of poor judgement on the part of management.
Today, we’re trying something new. Alex is doing his review in video-only format. Let us know how you like it.
My last post on TTAC was on the Renault Logan, but the vehicle pictured above, also a Romanian derived Dacia, is one that changed Renault’s fortunes in India overnight. After the Logan was licensed to Mahindra, Renault re-started its India innings with the launch of the Fluence and Koleos in 2011. The French automaker launched a re-badged Nissan Micra (called the Pulse) earlier this year. Renault’s monthly sales after the launch of these three cars revolved around 400 odd units, which equates to an yearly figure of around 5000 units. This gives them a 0.24% market share in India and places them in 13th position.
In case you’re all wondering why I’m so blasé about compact hatchbacks and wagons, a good chunk of it has to do with the fact that I see them everywhere, every single day (the other portion is simply because it’s fun to needle you folks every now and then).