By on April 29, 2016

acura30

Acura is turning 30, and to celebrate, it’s turning its attention away from the yuppy Gen-Xers who first discovered the brand to the hopeful, car-buying Millennials of today.

It’s not pandering for vehicle sales, it’s a relationship, see?

Honda’s luxury marque just launched a marketing campaign that seems perfectly designed to lure in the largest-growing segment of car buyers. Called “30 Years Young,” the ad plays up Acura’s status as the leading luxury brand of this age demographic, while stroking the ego of the Millennial buyer. (Read More…)

By on April 9, 2016

Gaffigan Pacifica ad

Chrysler needed a pitchman who could rally a nation of parents around its all-important 2017 Pacifica minivan, so it called on Jim Gaffigan.

In a series of new commercials released by Fiat Chrysler Automobiles, the deadpan “everyman” stand-up comic talks up the Pacifica’s ability to improve one’s “dad brand.”

Gaffigan, known for refraining from profanity while practicing the time-honored art of observational humor, comes across as vaguely narcissistic and aloof in the ads, often forgetting the names of his own kids and watching video clips of himself on the Pacifica’s flip-up seatback monitors.

(Read More…)

By on May 27, 2015

Riley B. King, a blues musician who starred in a commercial launching the 2015 Toyota Corolla last year, passed away at the age of 89 last week in Las Vegas.

Wouldn’t it be terrible if that’s the way car enthusiasts looked at the world, solely through headlight shaped lenses, with things outside the automotive sphere only mattering when they interact somehow with cars?

(Read More…)

By on May 17, 2012

In 1999, you could still buy a brand-new Peugeot 504 in Argentina. With such a classic French automobile available, Renault’s marketers had to come up with an extra-special advertising gimmick to move those Clios off the lot. How about El Diablo? (Read More…)

By on April 4, 2012

The Junkyard Find ’79 Corona we saw earlier was a pretty nice car, but it was a regular sedan with an old-fashioned trunk. Just as Chevrolet buyers could buy a Nova with a hatchback in 1979, Toyota shoppers had the option of getting a Corona Liftback. Let’s tune into the old days of analog television and watch how Toyota USA’s marketers pitched this fine automobile. (Read More…)

By on April 2, 2012

Murilee’s piece on the Acura Vigor brought back some fond memories for me involving that car, and an utterly bizarre bit of automotive trivia that was thought to be lost forever – a Japanese-market commercial for the Honda Vigor that features sexual deviancy (panty sniffing, anyone), Italian art house cinematography and the requisite badly-garbled English slogans.

(Read More…)

By on January 30, 2012

To Americans, there’s a weird mirror-world aspect to cars made by Detroit car companies in Australia; you can tell you’re looking at a GM product when you see an old Holden, for example, because you can usually spot a little Chevelle/Nova/Impala influence in the body lines, but everything just seems a little… off. Let’s watch the ’70 Holden line conquering the Outback and wowing the ladies. (Read More…)

By on February 5, 2011

Are you one of those who don’t watch the Super Bowl for the game, but for the ads? After taking mostly a leave of absence during carmageddon, carmakers will be out in force this time. There will be so many car commercials that “it looks like there will be auto gridlock in Super Bowl ads,” says USA Today. To get more impressions, carmakers are using YouTube to make the most out of the expensive airtime. Here comes a selection.
(Read More…)

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