The Truth About Cars » Commercial http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Wed, 10 Feb 2016 17:42:47 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.4 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars » Commercial http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com What’s Wrong With This Picture: ProMaster Of Rustbits Edition http://www.thetruthaboutcars.com/2015/06/whats-wrong-picture-promaster-rustbits-edition/ http://www.thetruthaboutcars.com/2015/06/whats-wrong-picture-promaster-rustbits-edition/#comments Thu, 18 Jun 2015 12:00:23 +0000 http://www.thetruthaboutcars.com/?p=1094921 There are few traditions at TTAC as hallowed as that of the “low-quality point-and-shoot photo used as centerpiece of article”. The undisputed master of this genre, the Mapplethorpe of the grainy tree-growing-mysteriously-out-of-a-car’s-trunk-just-above-the-glowing-date-stamped-on-the-shot, was TrueDelta’s Michael “TrueDelta” Karesh, of TrueDelta. Some of his work was so bad it approached the status of art. If I had […]

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There are few traditions at TTAC as hallowed as that of the “low-quality point-and-shoot photo used as centerpiece of article”. The undisputed master of this genre, the Mapplethorpe of the grainy tree-growing-mysteriously-out-of-a-car’s-trunk-just-above-the-glowing-date-stamped-on-the-shot, was TrueDelta’s Michael “TrueDelta” Karesh, of TrueDelta. Some of his work was so bad it approached the status of art. If I had […]

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Nissan Taking On Tesla Powerwall With Recycling Approach http://www.thetruthaboutcars.com/2015/06/nissan-taking-on-tesla-powerwall-with-recycling-approach/ http://www.thetruthaboutcars.com/2015/06/nissan-taking-on-tesla-powerwall-with-recycling-approach/#comments Mon, 15 Jun 2015 18:00:11 +0000 http://www.thetruthaboutcars.com/?p=1092769 Nissan is looking to take on Tesla et al in the stationary energy storage game with their own battery solution. However, unlike the Silicon Valley based electric car manufacturer and ZEV credit printing press, the Japanese automaker is looking to take a much greener approach. Instead of building fresh batteries for commercial stationary applications, Nissan will […]

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Nissan is looking to take on Tesla et al in the stationary energy storage game with their own battery solution. However, unlike the Silicon Valley based electric car manufacturer and ZEV credit printing press, the Japanese automaker is looking to take a much greener approach. Instead of building fresh batteries for commercial stationary applications, Nissan will […]

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Review: 2015 RAM ProMaster City (with video) http://www.thetruthaboutcars.com/2015/02/review-2015-ram-promaster-city-video/ http://www.thetruthaboutcars.com/2015/02/review-2015-ram-promaster-city-video/#comments Mon, 23 Feb 2015 14:00:13 +0000 http://www.thetruthaboutcars.com/?p=999922 Please welcome back Alex Dykes as our Road Test editor. Alex will be contributing reviews and video reviews at our re-launched YouTube channel. Click here to subscribe. Everyone has been talking about the Dodge Caravan being sent out to pasture soon, but there is a third badge-engineered Chrysler minivan heading into the sunset as well: […]

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Please welcome back Alex Dykes as our Road Test editor. Alex will be contributing reviews and video reviews at our re-launched YouTube channel. Click here to subscribe. Everyone has been talking about the Dodge Caravan being sent out to pasture soon, but there is a third badge-engineered Chrysler minivan heading into the sunset as well: […]

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Commercial Break: The Elusive Female Truck Buyer http://www.thetruthaboutcars.com/2014/01/commercial-break-the-elusive-female-truck-buyer/ http://www.thetruthaboutcars.com/2014/01/commercial-break-the-elusive-female-truck-buyer/#comments Mon, 06 Jan 2014 12:00:35 +0000 http://www.thetruthaboutcars.com/?p=692849 A woman and her horse: the pairing that GM hopes will persuade female consumers to consider the Chevrolet line of trucks. At a time when truck ads are pushing masculinity to absurd heights, it’s a bold move. Even so, it’s a fundamentally conservative approach to a difficult marketing problem. How do you sell pickup trucks […]

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A woman and her horse: the pairing that GM hopes will persuade female consumers to consider the Chevrolet line of trucks. At a time when truck ads are pushing masculinity to absurd heights, it’s a bold move. Even so, it’s a fundamentally conservative approach to a difficult marketing problem. How do you sell pickup trucks […]

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Review: 2014 RAM ProMaster Cargo Van (With Video) http://www.thetruthaboutcars.com/2013/10/review-2014-ram-promaster-cargo-van-with-video/ http://www.thetruthaboutcars.com/2013/10/review-2014-ram-promaster-cargo-van-with-video/#comments Tue, 01 Oct 2013 16:00:44 +0000 http://www.thetruthaboutcars.com/?p=524961 I have driven more cars than I can count this year but strangely enough, none of them excited me as much as the Fiat Ducato we had in July. Why? Well, my snazzy new retaining wall that arrived pallet-by-pallet in the Ducato certainly helped, but the real reason is: the Ducato serves as the basis for […]

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I have driven more cars than I can count this year but strangely enough, none of them excited me as much as the Fiat Ducato we had in July. Why? Well, my snazzy new retaining wall that arrived pallet-by-pallet in the Ducato certainly helped, but the real reason is: the Ducato serves as the basis for […]

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Review: 2013 Fiat Ducato Cargo Van (Video) http://www.thetruthaboutcars.com/2013/07/review-2013-fiat-ducato-cargo-van-video/ http://www.thetruthaboutcars.com/2013/07/review-2013-fiat-ducato-cargo-van-video/#comments Tue, 16 Jul 2013 22:35:10 +0000 http://www.thetruthaboutcars.com/?p=495258   Before we dive in, let’s get one thing straight. This is not, I repeat NOT a review of the 2014 RAM ProMaster cargo van. Instead I managed to get my hands on a Euro spec Fiat Ducato van for a few days. The Ducato is the basis for the ProMaster, but the ProMaster is […]

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  Before we dive in, let’s get one thing straight. This is not, I repeat NOT a review of the 2014 RAM ProMaster cargo van. Instead I managed to get my hands on a Euro spec Fiat Ducato van for a few days. The Ducato is the basis for the ProMaster, but the ProMaster is […]

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First Drive: 2013 Nissan NV200 Compact Cargo Van (Video) http://www.thetruthaboutcars.com/2013/07/first-drive-2013-nissan-nv200-compact-cargo-van-video/ http://www.thetruthaboutcars.com/2013/07/first-drive-2013-nissan-nv200-compact-cargo-van-video/#comments Tue, 09 Jul 2013 16:58:33 +0000 http://www.thetruthaboutcars.com/?p=494343 When Nissan invited me to sample the Versa Note hatchback, tucked away in a corner was the new-to-America Nissan NV200 compact cargo van. No, this isn’t a relative of the NV2500 that started out our commercial week in 2012, instead it’s a purpose-built cargo hauler [very] loosely based on the underpinnings of the Nissan Cube. […]

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When Nissan invited me to sample the Versa Note hatchback, tucked away in a corner was the new-to-America Nissan NV200 compact cargo van. No, this isn’t a relative of the NV2500 that started out our commercial week in 2012, instead it’s a purpose-built cargo hauler [very] loosely based on the underpinnings of the Nissan Cube. […]

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Commercial Break: A Quick Example Of A Good “Gen Y” Ad http://www.thetruthaboutcars.com/2012/04/commercial-break-a-quick-example-of-a-good-gen-y-ad/ http://www.thetruthaboutcars.com/2012/04/commercial-break-a-quick-example-of-a-good-gen-y-ad/#comments Wed, 25 Apr 2012 20:27:09 +0000 http://www.thetruthaboutcars.com/?p=441676 Here’s a quick example of Gen Y marketing done right, but this isn’t so much to do with the product. It’s an ad for the Hyundai Veloster. Short, effective, just enough of a nod and a wink to the viewer without being risqué. Unlike most male-focused ads, it doesn’t hold promises of threesomes with cute, […]

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Here’s a quick example of Gen Y marketing done right, but this isn’t so much to do with the product. It’s an ad for the Hyundai Veloster. Short, effective, just enough of a nod and a wink to the viewer without being risqué. Unlike most male-focused ads, it doesn’t hold promises of threesomes with cute, […]

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Commercial Week Day Four Review: 2012 Ford Transit Connect http://www.thetruthaboutcars.com/2012/04/commercial-week-day-four-review-2012-ford-transit-connect/ http://www.thetruthaboutcars.com/2012/04/commercial-week-day-four-review-2012-ford-transit-connect/#comments Thu, 19 Apr 2012 13:49:49 +0000 http://www.thetruthaboutcars.com/?p=435565 Americans with well worn passports often amaze their less-traveled friends with miraculous tales of a land full of tiny, fuel-efficient vehicles, expensive gasoline and miniature cans of Coke. (Really, those Coke cans are awesome.) The story inevitably ends with, “I wish I could buy X here”.  Ford has so far been the most receptive to […]

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Americans with well worn passports often amaze their less-traveled friends with miraculous tales of a land full of tiny, fuel-efficient vehicles, expensive gasoline and miniature cans of Coke. (Really, those Coke cans are awesome.) The story inevitably ends with, “I wish I could buy X here”.  Ford has so far been the most receptive to […]

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Suzuki To Broadcast Super Bowl Ad – Who Is Suzuki Again? http://www.thetruthaboutcars.com/2012/01/suzuki-to-broadcast-super-bowl-ad-who-is-suzuki-again/ http://www.thetruthaboutcars.com/2012/01/suzuki-to-broadcast-super-bowl-ad-who-is-suzuki-again/#comments Fri, 27 Jan 2012 15:31:37 +0000 http://www.thetruthaboutcars.com/?p=428292 For a brand that seemingly doesn’t have two nickels to rub together, a Super Bowl ad spot is quite an expenditure. Suzuki, makers of…umm…the GSX-R motorcycle, and some other assorted wares, will be broadcasting an ad during the Super Bowl. Apparently, the products have four wheels, not two. Who knew? This is also the second […]

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For a brand that seemingly doesn’t have two nickels to rub together, a Super Bowl ad spot is quite an expenditure. Suzuki, makers of…umm…the GSX-R motorcycle, and some other assorted wares, will be broadcasting an ad during the Super Bowl. Apparently, the products have four wheels, not two. Who knew? This is also the second […]

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Ford Hit With $2b Ruling In Commercial Truck Case http://www.thetruthaboutcars.com/2011/06/ford-hit-with-2b-ruling-in-commercial-truck-case/ http://www.thetruthaboutcars.com/2011/06/ford-hit-with-2b-ruling-in-commercial-truck-case/#comments Sat, 11 Jun 2011 16:24:41 +0000 http://www.thetruthaboutcars.com/?p=398290 An Ohio judged has ruled [full ruling in PDF here] against Ford in a 2002 case alleging the automaker overcharged dealers by selling commercial trucks at unpublished prices between 1987 and 1998. According to the summary judgement, Ford’s “CPA” program violated its contract with dealers by publishing “unrealistically high” wholesale prices and using “secretive, unpublished discounts” on […]

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An Ohio judged has ruled [full ruling in PDF here] against Ford in a 2002 case alleging the automaker overcharged dealers by selling commercial trucks at unpublished prices between 1987 and 1998. According to the summary judgement, Ford’s “CPA” program violated its contract with dealers by publishing “unrealistically high” wholesale prices and using “secretive, unpublished discounts” on […]

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