Tag: Commercial

By on June 18, 2015


There are few traditions at TTAC as hallowed as that of the “low-quality point-and-shoot photo used as centerpiece of article”. The undisputed master of this genre, the Mapplethorpe of the grainy tree-growing-mysteriously-out-of-a-car’s-trunk-just-above-the-glowing-date-stamped-on-the-shot, was TrueDelta’s Michael “TrueDelta” Karesh, of TrueDelta. Some of his work was so bad it approached the status of art. If I had space on my walls at home, I’d enlarge and frame some of the shots, and give them names, like Silver Hump On Equally Silver Car, In Shadow. Then I would sell them to wealthy Russian immigrants and become rich enough to fund my long-awaited Lifetime autobiographical movie in which Colin Farrell would get fat just so he could play me in my forties.

So as you look at the Zaxxon-esque pixelation of the above photo, try to think of it less as “Jack doesn’t own an actual camera” and more like “Jack is honoring the spirits of all who have gone before under the red-and-white masthead”. Or something like that. And before you waste too much time trying to figure out what the photo actually shows, I’ll tell you: it’s the door hinge on a nearly new RAM ProMaster cargo van, and it is rusting.

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By on June 15, 2015

2015 Nissan LEAF battery pack

Nissan is looking to take on Tesla et al in the stationary energy storage game with their own battery solution. However, unlike the Silicon Valley based electric car manufacturer and ZEV credit printing press, the Japanese automaker is looking to take a much greener approach.

Instead of building fresh batteries for commercial stationary applications, Nissan will instead reuse lithium-ion batteries from the LEAF with partner Green Charge Networks.

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By on February 23, 2015

2015 RAM ProMaster City Front-001

Please welcome back Alex Dykes as our Road Test editor. Alex will be contributing reviews and video reviews at our re-launched YouTube channel. Click here to subscribe.

Everyone has been talking about the Dodge Caravan being sent out to pasture soon, but there is a third badge-engineered Chrysler minivan heading into the sunset as well: the 2015 RAM C/V. Behold the replacement: the 2015 RAM ProMaster City. With industry boffins calculating that the class 1 cargo-hauler segment will explode by over 300% in the coming few years, Chrysler is getting in on the commercial action with another Euro model. While the larger ProMaster van is based on the Fiat Ducato, the smaller ProMaster City is an Americanization of the Fiat Doblo. Does the recently formed Fiat Chrysler conglomerate have with it takes to compete with the all-new and all-sexy Transit Connect?

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By on January 6, 2014

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A woman and her horse: the pairing that GM hopes will persuade female consumers to consider the Chevrolet line of trucks. At a time when truck ads are pushing masculinity to absurd heights, it’s a bold move. Even so, it’s a fundamentally conservative approach to a difficult marketing problem.

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By on October 1, 2013

2014 RAM ProMaster Exterior, Picture Courtesy of Alex L. Dykes

I have driven more cars than I can count this year but strangely enough, none of them excited me as much as the Fiat Ducato we had in July. Why? Well, my snazzy new retaining wall that arrived pallet-by-pallet in the Ducato certainly helped, but the real reason is: the Ducato serves as the basis for the 2014 RAM ProMaster. Yes, I know I have an odd place in my heart for commercial cargo haulers, but hear me out. The ProMaster quite simply the biggest thing to happen in the commercial world in my lifetime. The only thing that could have surpassed the intrigue of a front-wheel-drive cargo hauler would be a front-wheel-drive BMW M5. I know Europeans have had these things for a while, but let’s revel in the American novelty as we click past the jump.

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By on July 16, 2013

 2013 Fiat Ducato Cargo Van, Picture Courtesy of Alex L. Dykes

Before we dive in, let’s get one thing straight. This is not, I repeat NOT a review of the 2014 RAM ProMaster cargo van. Instead I managed to get my hands on a Euro spec Fiat Ducato van for a few days. The Ducato is the basis for the ProMaster, but the ProMaster is more than just a Fiat with a RAM on it. Fiat’s Americanized cargo van might just be the biggest shakeup to the domestic commercial vehicle segment in our lifetime. Why? Front wheel drive, that’s why. Intrigued?

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By on July 9, 2013

2013 Nissan NV200

When Nissan invited me to sample the Versa Note hatchback, tucked away in a corner was the new-to-America Nissan NV200 compact cargo van. No, this isn’t a relative of the NV2500 that started out our commercial week in 2012, instead it’s a purpose-built cargo hauler [very] loosely based on the underpinnings of the Nissan Cube. You may have also seen the NV200 shown as NYC’s “Taxi of Tomorrow” choice, but this NV is all about hauling. (Strangely enough that’s why it makes a good taxi.)

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By on April 25, 2012
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Here’s a quick example of Gen Y marketing done right, but this isn’t so much to do with the product.

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By on April 19, 2012

Americans with well worn passports often amaze their less-traveled friends with miraculous tales of a land full of tiny, fuel-efficient vehicles, expensive gasoline and miniature cans of Coke. (Really, those Coke cans are awesome.) The story inevitably ends with, “I wish I could buy X here”.  Ford has so far been the most receptive to these cries, with the tasty Euro Focus, Fiesta (and soon the Fusion/Mondeo) to our shores. But what about some fuel-efficient love for the man-in-the-van? That’s where the Transit Connect fits in according to Ford. TTAC is no stranger to the Transit Connect with our own Sajeev Meta taking a spin in 2009. However in this review, we’ll attempt to compare the Connect to the other commercial options on the market while channeling our inner Joe-six-pack.

The Connect is off to a good start, with sales climbing from 8,834 in 2009 to 31,914 in 2011 proving there is a market for a mini-bread-van. The small hauler even accounted for 21.4% of Ford’s US van sales in 2011. Meanwhile, sales of the ancient and thirsty E-Series increased from 85,735 units to 116,874 from 2010 to 2011. By comparison, GM shifted just 89,211 vans in 2011. The reason behind the sales jump is obvious: high gas prices and no efficient cargo haulers to compete with it. But does that mean you should own one?

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By on January 27, 2012

For a brand that seemingly doesn’t have two nickels to rub together, a Super Bowl ad spot is quite an expenditure. Suzuki, makers of…umm…the GSX-R motorcycle, and some other assorted wares, will be broadcasting an ad during the Super Bowl. Apparently, the products have four wheels, not two. Who knew?

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