Tag: Commercial

By on July 28, 2016

Mercedes E-Class ad

A glitzy Mercedes-Benz commercial that touts the 2017 E-Class as a vehicle that “can drive itself” has consumer and safety advocates fighting mad.

A number of groups are calling on the Federal Trade Commission to take action against the automaker, saying Mercedes mislead the public. In a letter to FTC chairwoman Edith Ramirez, the groups claim the E-Class doesn’t come close to being a self-driving vehicle, and fine print doesn’t cut it. (Read More…)

By on May 20, 2016

lincoln ad commercial

Perplexing. Mysterious. But most of all, masculine. If Matthew McConaughey wasn’t already human, he’d be a cologne.

Everyone’s favorite slow-talking actor is back, and he’s ready for more puzzling and cerebral Lincoln ads. What unfathomable essence lurks within the heart of this man, you ask. (Read More…)

By on April 30, 2016

600

The Chrysler Corporation was riding high again by 1984, but were they riding high when they made this ad?

A turbocharged engine was a brand-new option that year, and the resurgent automaker clearly wanted to celebrate the hot little 2.2-liter by having one abduct a woman and take her to the afterlife. (Read More…)

By on June 18, 2015

promaster

There are few traditions at TTAC as hallowed as that of the “low-quality point-and-shoot photo used as centerpiece of article”. The undisputed master of this genre, the Mapplethorpe of the grainy tree-growing-mysteriously-out-of-a-car’s-trunk-just-above-the-glowing-date-stamped-on-the-shot, was TrueDelta’s Michael “TrueDelta” Karesh, of TrueDelta. Some of his work was so bad it approached the status of art. If I had space on my walls at home, I’d enlarge and frame some of the shots, and give them names, like Silver Hump On Equally Silver Car, In Shadow. Then I would sell them to wealthy Russian immigrants and become rich enough to fund my long-awaited Lifetime autobiographical movie in which Colin Farrell would get fat just so he could play me in my forties.

So as you look at the Zaxxon-esque pixelation of the above photo, try to think of it less as “Jack doesn’t own an actual camera” and more like “Jack is honoring the spirits of all who have gone before under the red-and-white masthead”. Or something like that. And before you waste too much time trying to figure out what the photo actually shows, I’ll tell you: it’s the door hinge on a nearly new RAM ProMaster cargo van, and it is rusting.

(Read More…)

By on June 15, 2015

2015 Nissan LEAF battery pack

Nissan is looking to take on Tesla et al in the stationary energy storage game with their own battery solution. However, unlike the Silicon Valley based electric car manufacturer and ZEV credit printing press, the Japanese automaker is looking to take a much greener approach.

Instead of building fresh batteries for commercial stationary applications, Nissan will instead reuse lithium-ion batteries from the LEAF with partner Green Charge Networks.

(Read More…)

By on February 23, 2015

2015 RAM ProMaster City Front-001

Please welcome back Alex Dykes as our Road Test editor. Alex will be contributing reviews and video reviews at our re-launched YouTube channel. Click here to subscribe.

Everyone has been talking about the Dodge Caravan being sent out to pasture soon, but there is a third badge-engineered Chrysler minivan heading into the sunset as well: the 2015 RAM C/V. Behold the replacement: the 2015 RAM ProMaster City. With industry boffins calculating that the class 1 cargo-hauler segment will explode by over 300% in the coming few years, Chrysler is getting in on the commercial action with another Euro model. While the larger ProMaster van is based on the Fiat Ducato, the smaller ProMaster City is an Americanization of the Fiat Doblo. Does the recently formed Fiat Chrysler conglomerate have with it takes to compete with the all-new and all-sexy Transit Connect?

(Read More…)

By on January 6, 2014

A woman and her horse: the pairing that GM hopes will persuade female consumers to consider the Chevrolet line of trucks. At a time when truck ads are pushing masculinity to absurd heights, it’s a bold move. Even so, it’s a fundamentally conservative approach to a difficult marketing problem.

(Read More…)

By on October 1, 2013

2014 RAM ProMaster Exterior, Picture Courtesy of Alex L. Dykes

I have driven more cars than I can count this year but strangely enough, none of them excited me as much as the Fiat Ducato we had in July. Why? Well, my snazzy new retaining wall that arrived pallet-by-pallet in the Ducato certainly helped, but the real reason is: the Ducato serves as the basis for the 2014 RAM ProMaster. Yes, I know I have an odd place in my heart for commercial cargo haulers, but hear me out. The ProMaster quite simply the biggest thing to happen in the commercial world in my lifetime. The only thing that could have surpassed the intrigue of a front-wheel-drive cargo hauler would be a front-wheel-drive BMW M5. I know Europeans have had these things for a while, but let’s revel in the American novelty as we click past the jump.

(Read More…)

By on July 16, 2013

 2013 Fiat Ducato Cargo Van, Picture Courtesy of Alex L. Dykes

Before we dive in, let’s get one thing straight. This is not, I repeat NOT a review of the 2014 RAM ProMaster cargo van. Instead I managed to get my hands on a Euro spec Fiat Ducato van for a few days. The Ducato is the basis for the ProMaster, but the ProMaster is more than just a Fiat with a RAM on it. Fiat’s Americanized cargo van might just be the biggest shakeup to the domestic commercial vehicle segment in our lifetime. Why? Front wheel drive, that’s why. Intrigued?

(Read More…)

By on July 9, 2013

2013 Nissan NV200

When Nissan invited me to sample the Versa Note hatchback, tucked away in a corner was the new-to-America Nissan NV200 compact cargo van. No, this isn’t a relative of the NV2500 that started out our commercial week in 2012, instead it’s a purpose-built cargo hauler [very] loosely based on the underpinnings of the Nissan Cube. You may have also seen the NV200 shown as NYC’s “Taxi of Tomorrow” choice, but this NV is all about hauling. (Strangely enough that’s why it makes a good taxi.)

(Read More…)

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