Many years ago, when I was a partner in a Madison Avenue ad agency, our client Swissair asked us to come up with an ad that asked affluent American Express holders to do their Christmas shopping in Zurich, Switzerland. I wrote “Merry Swissmas” on a sheet of paper. My Art Director Juergen Dahlen came up with a picture. It was pasted on foamcore, was run over to the Swissair offices and met with applause. Two weeks later, I had a lady from American Express on the line.
“Christmas! You can’t say that!”
“Come on, I know what you wanted to say.”
“So, what should I say?”
“You know. Happy holidays.”
“Alright. I’ll change the headline to Merry Swolidays.”
“You are kidding me.” (Read More…)