Detroit is finally dropping the mask and says what it really wants in U.S. / Japanese trade relations. It wants to keep existing barriers that frustrate importation of Japanese cars, and that, for all intents and purposes, prevent importation of Japanese trucks. For the next generation, Detroit wants to be in your pocket without outside interference. (Read More…)
Yesterday, the Detroit News warned of a sneak attack by the Japanese on the U.S. auto market:
“Nissan Motor Co.’s take-no-prisoners approach to gaining U.S. market share has the auto industry worried that a price war is brewing that will erode the profit progress made since the recession ravaged auto sales.”
According to the Detroit paper, Nissan’s recent price reductions are
“the first sign of a Japanese automaker taking advantage of the weakening yen that Prime Minister Shinzo Abe has pushed down to improve Japan’s economy. That currency’s 15 percent swoon versus the dollar since Oct. 31 gives Japanese automakers an extra $1,500 per car they can use to cut prices or offer additional features while keeping prices even.”
It’s only a sign if you are both blind and fact-resistant.
“No, Japan is not a closed market, come on, it has zero percent duty on cars.” Such spoke Yasuo Maruta, Communications Director of Volkswagen Japan, today at Volkswagen’s Tokyo offices. Volkswagen Group sold 66,000 cars in the first ten months of the year in Japan, and is expected to sell roughly 80,000 by the end of the year, making it Japan’s largest car importer, a title it held for as long as I can remember.
Maruta’s employer wants to enlarge its footprint in Japan. (Read More…)