[AUTHOR’S NOTE: I erroneously reported production would be increased at MBUSI in Vance, Ala. alongside the Hungary facility. That’s what I get for reading the dateline and interpreting things as such. My apologies. — CA]
With demand still strong and supply still tight months later, Mercedes-Benz is pumping up production capacity to bring more CLAs to showrooms in the United States.
In the new $29,900 CLA coupe’s first full month of U.S. sales, Mercedes-Benz sold 4,895 units in October, helping the brand post a 25% increase over last October’s sales and double it’s lead over BMW, the number two luxury brand in this market.
While your humble Editor-In-Chief was brake-torquing his mighty 560SL — about which more will be said in the near future — over to the liquor store to pick some Alizé for some morally-challenged females, Mercedes-Benz USA was holding quite a party for the CLA Press Drive. I’m reliably told it was the most upscale event in history to feature a vehicle priced head-to-head with the Ford Fusion. I’m also reliably told by the same people who told me about the event that the cheapest Benzo is the bee’s knees and just totally awesome in every respect.
But there’s already one bit of off-message news emerging about the transverse-engined Teutonic travesty: (Read More…)
Mercedes must expand into the smaller segments in a big hurry, never mind the protests from amateur marketing experts that doing so will water down the brand. That brand needs a lot of watering, lest it will shrivel and die. At home in Europe, Daimler’s core customer group on average is around 60 years old. Don’t poo-poo that demographic: There used to be a lot of growth and money in it. However, it is getting frail: The peak of this demographic is soon to retire. Daimler needs to get young stat. Its fountain of youth is a car Reuters dubbed “the last chance saloon” – the CLA. (Read More…)