TTAC’s post by J. Emerson on how so-called Millennials’ automotive tastes have been shaped by their coming of automotive age in an era when their parents embraced body on frame sport utility vehicles brought forth a lot of thoughtful comment. One comment that caught my eye, though, had little to do with the topic of the post but rather was a complaint about the use of the acronym BOF. To most of us that means “body on frame” but to manga or Korean sitcom fans it might mean Boys Over Flowers and when you’re using abbreviations you have to be sure your audience recognizes them. In an earlier life I did IT support and we would make a recursive joke about the proliferation of TLA’s, three letter acronyms. Such acronyms, abbreviations, and jargon serve a useful purpose to those in the know, but can also function as a mark of group identification, a shibboleth, if you will. Sometimes the use of jargon can function as a barrier to others, which can be contrary to how inclusive we want TTAC to be.
If there’s a better symbol of how much the world has changed since the fall of the British Empire than an Indian-made Jaguar, built by Tata, then I haven’t seen it.
With Brazil’s national auto policy finalized, BMW has decided to go ahead with plans for an assembly plant in the country.
Tata’s Nano was launched with much fanfare in 2009, as the world’s cheapest car and a symbol of India’s automotive and economic aspirations. But first Tata had problems with its factory, which was to be built on land [allegedly] stolen from local farmers. Then, early last year, the cars started catching fire and refused to stop. Then finance was the issue, and when Tata revamped its finance, advertising and retail presence, it looked like things were beginning to improve. It turns out the bump was short-lived. After hitting 5k monthly sales last December, volume has fallen again dropping to 3,260 units in July (1/8th the volume of its main rival the Maruti Suzuki Alto) according to indiancarsbikes.in, which reckons
Startlingly, the most fuel efficient petrol car in the country, which is the most inexpensive too isn’t finding takers in a market troubled by high petrol prices and rising loan interest rates, that is clearly favoring cheaper and more fuel efficient cars… the market isn’t biting and the Nano sales have begun the downward spiral, this time continually.
So, what’s Tata going to fix to get its attempt at “India’s Model T” back off the ground. How about “everything”?
Malaysia is an economic boom-town, and a country of 28m people. Import duties on foreign cars can run as high as 300 percent. According to unconfirmed rumors, this is to protect the two local makers, Proton & Perodua.
Many foreign car makers have tried to get a chunk of that protected market. One of them is Volkswagen, which does a booming business next door in China. (Read More…)