But GM Canada’s $9,995 2016 Chevrolet Spark LS, which lacks A/C and a tolerable shifter, is nevertheless an acceptable place to spend time. Though it drives with far less verve than the not-sold-in-Freedomland $9,988 2016 Nissan Micra S, the Spark is the more comfortable and refined option.
Up the price with an array of options and the argument for North America’s second Chevrolet Spark falls apart. As a $10,000 car, however, there’s a case to be made. (Read More…)
With most of the new cars and concepts leaked weeks ago there hasn’t been much real breaking news from the Tokyo Motor Show, so it was a bit of a surprise that Yamaha announced that it will be the first automotive manufacturer to embrace master automotive designer Gordon Murray’s revolutionary iStream assembly process and that it will use the iStream process to build a lightweight two-seat city car called the Yamaha Motiv. The Motiv, based on Murray’s T25 and T27 concepts, will be available in both gasoline and electric versions and targeted at the European market. (Read More…)
My two weeks in Europe has drawn to a close, and I’m back at my familiar desk, in front of my familiar computer, catching up on all the automotive happenings I missed, contemplating my transition out of TTAC’s day-to-day leadership, and reflecting on all I saw over my whirlwind two weeks. And though you haven’t heard from me much in the last two weeks, rest assured that I have not forgotten TTAC, nor have I missed any opportunities to accumulate impressions from the automotive landscape of modern Europe.
Scion is quite sure of one thing: the new iQ is a much better car than the smart fortwo. What they’re much less sure of: how many of the targeted fine young North American urbanites will buy one rather than periodically use Zipcar. I’m neither young nor urban, but I’m going to do my best to pretend. Why might I buy this car—or not?
Under Penske management, the Smart minicar brand sold fewer than 6,000 vehicles last year, capping a sales decline that led Mercedes to take back management duties for the brand. And, according to the new folks in charge of Smart, there’s only one real problem with the brand: awareness. Or, more precisely, lack thereof. We’ve heard this song before from Smart’s new GM, but now Ernst Lieb, boss of Mercedes U.S.A., is picking up the tune, telling Automotive News [sub] that
With the marketing activities that we’re going to have, we’ll see some positive momentum. The biggest problem the car has right now: Nobody knows it.
Which, of course, is nonsense. Nonsense that allows you to appear aware of the sales problem without acknowledging a single problem with the product itself, but nonsense none the less. And Smart’s not the only micro-car brand that’s reaching for it either, as Fiat-Chrysler marketing boss Olivier Francois has the exact same excuse for Fiat’s weak start, telling AdAge
I don’t think we have a car problem; people love the car. I think we have an awareness problem.
Are Americans incapable of seeing, recognizing or being aware of anything that weighs less than 3,000 lbs? Or is it possible that there are a few things wrong with the Smart and 500? (Read More…)
For most Americans, the term “small car” typically refers to a C-segment sedan like the Honda Civic or Ford Focus, cars that now qualify as midsizers in many key metrics. Subcompact, or B-segment cars are generally considered the smallest of the small, as their name implies… but ask an American to describe a car smaller than a subcompact, and they’ll likely look at you quizzically before hesitantly suggesting “Smart car?” Yes, the A-Segment, known in Europe as the “City Car” or Microcar” class, is such a rarity in the US that it’s basically synonymous with the one car “competing” in it (Fiat’s 500 hasn’t quite broken into the public consciousness yet).
But, with Chevy execs confirming once and for all that the on-again-off-again (for the US) Chevy Spark (a.k.a. Daewoo Matiz Creative) will in fact be sold in the US (likely as a 2013 model) early next year, the American A-segment is about to get a whole lot of attention. But the question is this: does the fact that America’s first new A-segment car in a decade is a Chevy help or hurt the segment’s chances (consider that previous US A-segment cars like the 500 and Smart are positioned as premium offerings)? Is this car, with its 80 HP/82 lb-ft, 1.2 liter engine a pioneering game-changer that will introduce America to a whole new world of tiny cars, or is it just CAFE compliance fodder? One thing is for certain: everyone from Hyundai to Ford (which have the i10 and Ka waiting in the wings) is going to be watching the Spark with great interest.