After showing off the beautiful Peugeot Exalt at a previous auto salon, embattled PSA is showing that the spectre of death breathing down their neck has really focused the company’s attention.At the 2014 Paris Salon, Citroën’s sub-brand DS has prepared an arguably even more stunning concept, the very aptly named Divine.
Most car advertisements tout the abundance of features that the car offers: big engines, advanced electronics and sexy styling. Not this one.
PSA will consolidate their small car production at a factory in Slovakia, as the struggling auto maker looks to cut labor costs and increase margins on small cars.
PSA and Mitsubishi may discontinue their electric vehicle partnership in the next 12 months, according to PSA CEO Carlos Tavares.
Managing director of PSA Peugeot-Citroën’s Citroën UK & Ireland Linda Jackson will now have oversight over the entire Citroën brand as its first-ever female CEO.
The new Citroen C4 Cactus is delivering on its promise to offer a C-Segment car for a B-Segment prices, with base versions starting at just under 14,000 euros – by comparison, its sibling, the C4 hatchback (which is more like a Volkswagen Golf, as opposed to the quirky, pseudo-crossover Cactus) starts at 18,850 euros. But the low price of the Cactus isn’t even the big story here. Instead, Citroen appears to be aping the mobile phone industry with two new innovative pricing plans for the Cactus.
TTAC (well, mostly this writer) has been enthusiastic about low cost cars, which are sold in Europe and emerging markets as a kind of no-frills, back-to-basics type of motoring for people who might previously have been able to only afford a knackered used car or something with two wheels. But Citroen – whose parent company PSA has been conspicuously absent from this space – is about introduce a new kind of low-cost car: one that has more emphasis on style, and an even more intense focus on low cost of ownership.
“It took me a lot of time and patience to achieve a ‘Bridge To Gantry’ lap time under 10 minutes during the tourist drive sessions at the Nordschleife. This challenge was definitely for fun but also to prove it could be done with work, tenacity and a bit of madness too… This TUD3 diesel engine is known for its poor reliability and I went through 9 engines and 5 gearboxes!”
We’re all aware by now how far manufactures go to validate their new sports car by posting a timed YouTube video of their prized new toy, worth at least tens of thousands of dollars, barreling down the Nürburgring at Vmax with some hot shoe driver. The ‘Ring time has started to become a regular, though often misguided, benchmark for how capable a car is.
Now, condense all of that determination, prestige and big-money manufacturer support; strip out the money and prestige, and add determined Frenchman with a diesel Citroën as he battles to break the magical 10-minute mark.
Unveiled at a special event in Paris last week, Citroën’s DS 5LS is the French automaker’s first premium variant of the DS sub-brand. Don’t expect to park this one at the Louvre, however; the DS 5LS is destined solely for the Chinese market.