During FCA’s most recent five year plan presentation, Fiat was the sole brand that did not have any semblance of a unified direction. While Fiat is decidedly mainstream in key markets such as Brazil and Latin America, it appears that FCA is trying to re-position the brand as something else entirely in Europe and North America. Key to this plan will be an all new, bare bones C-segment vehicle that could end up wearing the Panda badge.
Thanks to endless regulations surrounding crash safety and emissions, the modern car is increasingly homogenous. Pedestrian safety regulations mean that a high hood and a flat front end are a must, while environmental requirements dictate a “reverse-teardrop” shape and a big, turbocharged engine to deal with the weight of the other passive safety features, not to mention all of the creature comforts and electronic active safety gadgets that are considered mandatory by many consumers.
Unless you’re Citroen. Then you create the Cactus.
The long-awaited return of Peugeot Citroen to North America could be in the form of their new premium DS brand, but don’t get your hopes up just yet.
While not a new debut, the Citroen C4 Cactus is the most interesting new car on sale today – a deliberate reaction against the increasing bloat and complexity of the contemporary automobile.
In the 1930s, Chrysler experimented with aerodynamics to deliver a product that could slip through the wind better than the vehicles of the day, bestowing upon the public the Airflow. Alas, not too many people were ready for the future, leaving the concept a commercial failure.
Today, Citroën is giving the name and concept a second try, with fuel economy and the environment in mind.
After showing off the beautiful Peugeot Exalt at a previous auto salon, embattled PSA is showing that the spectre of death breathing down their neck has really focused the company’s attention.At the 2014 Paris Salon, Citroën’s sub-brand DS has prepared an arguably even more stunning concept, the very aptly named Divine.
Most car advertisements tout the abundance of features that the car offers: big engines, advanced electronics and sexy styling. Not this one.
PSA will consolidate their small car production at a factory in Slovakia, as the struggling auto maker looks to cut labor costs and increase margins on small cars.
PSA and Mitsubishi may discontinue their electric vehicle partnership in the next 12 months, according to PSA CEO Carlos Tavares.
Managing director of PSA Peugeot-Citroën’s Citroën UK & Ireland Linda Jackson will now have oversight over the entire Citroën brand as its first-ever female CEO.