The long-awaited return of Peugeot Citroen to North America could be in the form of their new premium DS brand, but don’t get your hopes up just yet.
While not a new debut, the Citroen C4 Cactus is the most interesting new car on sale today – a deliberate reaction against the increasing bloat and complexity of the contemporary automobile.
In the 1930s, Chrysler experimented with aerodynamics to deliver a product that could slip through the wind better than the vehicles of the day, bestowing upon the public the Airflow. Alas, not too many people were ready for the future, leaving the concept a commercial failure.
Today, Citroën is giving the name and concept a second try, with fuel economy and the environment in mind.
After showing off the beautiful Peugeot Exalt at a previous auto salon, embattled PSA is showing that the spectre of death breathing down their neck has really focused the company’s attention.At the 2014 Paris Salon, Citroën’s sub-brand DS has prepared an arguably even more stunning concept, the very aptly named Divine.
Most car advertisements tout the abundance of features that the car offers: big engines, advanced electronics and sexy styling. Not this one.
PSA will consolidate their small car production at a factory in Slovakia, as the struggling auto maker looks to cut labor costs and increase margins on small cars.
PSA and Mitsubishi may discontinue their electric vehicle partnership in the next 12 months, according to PSA CEO Carlos Tavares.
Managing director of PSA Peugeot-Citroën’s Citroën UK & Ireland Linda Jackson will now have oversight over the entire Citroën brand as its first-ever female CEO.
The new Citroen C4 Cactus is delivering on its promise to offer a C-Segment car for a B-Segment prices, with base versions starting at just under 14,000 euros – by comparison, its sibling, the C4 hatchback (which is more like a Volkswagen Golf, as opposed to the quirky, pseudo-crossover Cactus) starts at 18,850 euros. But the low price of the Cactus isn’t even the big story here. Instead, Citroen appears to be aping the mobile phone industry with two new innovative pricing plans for the Cactus.