The Truth About Cars » citroen c4 http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Thu, 11 Sep 2014 17:31:41 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.2 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » citroen c4 http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com Editorial: The Car That Answers Today’s Questions? http://www.thetruthaboutcars.com/2014/06/editorial-the-car-that-answers-todays-questions/ http://www.thetruthaboutcars.com/2014/06/editorial-the-car-that-answers-todays-questions/#comments Tue, 24 Jun 2014 13:58:32 +0000 http://www.thetruthaboutcars.com/?p=850914 Most car advertisements tout the abundance of features that the car offers: big engines, advanced electronics and sexy styling. Not this one. The Citroen C4 Cactus is, in my opinion, one of the coolest cars on sale today. Yes, it does not make much power, its looks are, well, polarizing (I happen to love it) […]

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Most car advertisements tout the abundance of features that the car offers: big engines, advanced electronics and sexy styling. Not this one.

The Citroen C4 Cactus is, in my opinion, one of the coolest cars on sale today. Yes, it does not make much power, its looks are, well, polarizing (I happen to love it) and it is deliberately spartan.

Sounds a lot like Steve’s famous base model “strippers”, right? Well, this thing is, for lack of a better word, quite chic. A Cactus is cheap in the way that Zara clothing or Ikea furniture is cheap. A base Versa with crank windows is cheap in all the wrong ways.

As many people pointed out, the sheer value of new cars on sale today in the United States means that strippers will never see much success in the market. As commenter Paul wrote

I acknowledge stripper does not equal base, but look at the options list on a totally base Accord LX Sedan with a manual:

Interior Features
Dual-Zone Automatic Climate Control with Air-Filtration System
i-MID with 8-Inch High-Resolution WVGA (800×480) Screen and Customizable Feature Settings
Rearview Camera with Guidelines
Bluetooth® HandsFreeLink®4
SMS Text Message Function5
Power Windows with Auto-Up/Down Driver’s Window
Cruise Control
Illuminated Steering Wheel-Mounted Cruise, Audio, Phone and i-MID Controls
Tilt and Telescopic Steering Column
Map Lights
Fold-Down Rear Seatback with Center Armrest
160-Watt AM/FM/CD Audio System with 4 Speakers
Pandora® Compatibility6
Bluetooth® Streaming Audio4
USB Audio Interface7
MP3/Auxiliary Input Jack
Exterior Temperature Indicator

Thats not a bad list at all.

All this for just $21,995. Phenomenal value by any measure. A base Cactus, on the other hand, starts at $22,000 USD (just under 13,000 GBP). Even a base Nissan Juke in Europe, which retails for similar money, comes with a 1.6L engine making just 94 horsepower.

The point I’m trying to make is that in America, where cars are so comparatively cheap, something like the Cactus would be a non-starter. But in the rest of the world, where cars, as well as parking, fuel, insurance and other associated costs are much higher, it’s easy to see why the answer to today’s questions might be “less is more”.

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Generation Why: How Citroen Is Disrupting The New Car Market By Selling Access, Not Ownership http://www.thetruthaboutcars.com/2014/03/generation-why-how-citroen-is-disrupting-the-new-car-market-by-selling-access-not-ownership/ http://www.thetruthaboutcars.com/2014/03/generation-why-how-citroen-is-disrupting-the-new-car-market-by-selling-access-not-ownership/#comments Fri, 21 Mar 2014 13:36:55 +0000 http://www.thetruthaboutcars.com/?p=776977 The new Citroen C4 Cactus is delivering on its promise to offer a C-Segment car for a B-Segment prices, with base versions starting at just under 14,000 euros – by comparison, its sibling, the C4 hatchback (which is more like a Volkswagen Golf, as opposed to the quirky, pseudo-crossover Cactus) starts at 18,850 euros. But […]

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The new Citroen C4 Cactus is delivering on its promise to offer a C-Segment car for a B-Segment prices, with base versions starting at just under 14,000 euros – by comparison, its sibling, the C4 hatchback (which is more like a Volkswagen Golf, as opposed to the quirky, pseudo-crossover Cactus) starts at 18,850 euros. But the low price of the Cactus isn’t even the big story here. Instead, Citroen appears to be aping the mobile phone industry with two new innovative pricing plans for the Cactus.

According to Automotive News Europe, Citroen will offer two payment plans that are similar to a mobile phone contract. The first is a flat-rate that costs 199 euros per month for 36 months, which includes the payment on a base C4 Cactus, maintenance, insurance and a 45,000 kilometer mileage allowance. Flat-rate plans will also be offered on higher-spec models, with higher monthly payments, and will function similar to a lease. At the end of the term, consumers can walk away from the car, buy it outright or enter into a new lease.

But the more innovative option is the “pay-per-use” scheme being rolled out in select markets like the UK, Spain and Italy. Pay-per-use customers will pay a lower monthly fee than the flat rate, as well as a fee based on mileage – customers could hypothetically pay nothing if the car for the use of the car if it is not driven at all during the monthly payment period, though the basic monthly payment would be billed.

According to Citroen, this plan is intended to capture buyers who favor access to a car rather than owning it outright. Citroen CEO Frederic Banzet explains it in the context of a car sharing service, stating

“There is a portion of the population that is not willing to buy a car, but willing to buy the use of a car…we are proposing a way to only pay for the use of the car, while still having it at your disposal whenever you want it,” 

With Citroen’s plan, users can have their own dedicated form of transportation, while mitigating some of the costs of car ownership that make it unattractive for those who don’t drive often. While car sharing takes care of hassles like parking and fuel costs, the Citroen pay-per-use plan offers a way to have dedicated transportation with minimal financial hassles. By emphasizing access to a car rather than the prospect of being tied to the car via ownership, Citroen is tapping into the heart of a demographic that would like to drive a car and have one at their disposal, but is still understandably wary about the financial commitment that car ownership entails.

According to AN, factors like country-specific legislation, partnering with insurance firms and market demand will be roadblocks for a wider roll-out of pay-per-use contracts. While the first two factors are understandable roadblocks, the pay-per-use plan could become a very popular financing plan for a generation of consumers raised on mobile phones and apprehensive about the automobile.

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Citroen C4 Cactus Ushers In A New Kind Of Low Cost Car http://www.thetruthaboutcars.com/2014/02/citroen-c4-cactus-ushers-in-a-new-kind-of-low-cost-car/ http://www.thetruthaboutcars.com/2014/02/citroen-c4-cactus-ushers-in-a-new-kind-of-low-cost-car/#comments Wed, 05 Feb 2014 05:08:17 +0000 http://www.thetruthaboutcars.com/?p=733561 TTAC (well, mostly this writer) has been enthusiastic about low cost cars, which are sold in Europe and emerging markets as a kind of no-frills, back-to-basics type of motoring for people who might previously have been able to only afford a knackered used car or something with two wheels. But Citroen – whose parent company […]

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TTAC (well, mostly this writer) has been enthusiastic about low cost cars, which are sold in Europe and emerging markets as a kind of no-frills, back-to-basics type of motoring for people who might previously have been able to only afford a knackered used car or something with two wheels. But Citroen – whose parent company PSA has been conspicuously absent from this space – is about introduce a new kind of low-cost car: one that has more emphasis on style, and an even more intense focus on low cost of ownership.

The C4 Cactus, above, is based on the standard Citroen C4. But rather than attempting to compete with higher content C-Segment cars like the VW Golf, the new “C-Line” (of which the Cactus is part of) has been designed for the realities of motoring in urban areas and other less than ideal conditions. Those off-colored bumpy surfaces are actually rubber, and meant to prevent against door dings and scrapes, while the bumpers have what appear to be rubber surfaces as well. In cities like Paris, this is a huge deal – parking by touch is common, and cars get damaged as a result. The rubber surfaces aim to eliminate the need for pricey bodywork.  Inside, the same ethos carries over, with stylish but hard-wearing surfaces and upholstery. Check out that gear selector too. Very simple, but very elegant. How French.

CUV critics, take note. The standard C4 has a regular ride height, but Europeans have become crossover crazy, and the raised ride height will pay dividends in traffic, allowing drivers a better perspective, while adding the requisite style quotient to compete with the Dacia Duster and more upscale rivals like the Rental Captur and Opel Mokka. Powertrains haven’t been announced, but there should be plenty of diesels.

With the Cactus, Citroen is hoping to create an automotive version of a “frugalista” product like Zara clothing – something with sufficient cachet that it can be considered cool, but at a price point that is attractive to mainstream buyers. Perhaps it will precipitate a swing away from the recent “premium” craze. Maybe not, but we can hope.

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The Most Important French Car Of The Decade Is A Minivan http://www.thetruthaboutcars.com/2013/04/citroen-c4-picasso/ http://www.thetruthaboutcars.com/2013/04/citroen-c4-picasso/#comments Tue, 02 Apr 2013 12:00:33 +0000 http://www.thetruthaboutcars.com/?p=483308 The MPV segment, so popular in Europe, was basically invented by the French. The Renault Espace, the grandfather of the modern minivan, was originally supposed to be a Peugeot, until PSA deemed it too expensive and sold it to Renault. Nearly two decades later, Renault disrupted the segment again with their compact Scenic minivan, which […]

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The MPV segment, so popular in Europe, was basically invented by the French. The Renault Espace, the grandfather of the modern minivan, was originally supposed to be a Peugeot, until PSA deemed it too expensive and sold it to Renault. Nearly two decades later, Renault disrupted the segment again with their compact Scenic minivan, which spawned imitators from nearly every single brand.

Citroen’s newest MPV, the C4 Picasso, is a massively important car for PSA and the French car industry. It’s not as sexy as the Renaultsport or Alpine products coming down the pipeline, nor does it have the enthusiast-weirdo cachet of previous PSA products. But this car will be one of the products that determines PSA’s future. Having missed the boat on making a push in the low-cost segment, the C4 and the Peugeot 208 will define the next generation of PSA products, as the two brands attempt a convoluted re-positioning in the marketplace.

The Picasso is the first car to ride on PSA’s new EMP2 modular architecture. The Picasso will be chock full of PSA’s latest tech, from blind spot cameras to massive touchscreens to adaptive cruise control. New diesel powertrains will offer in excess of 70 mpg on the European cycle and C02 emissions on par with a Toyota Prius; not hugely exciting, but if you ever hail a cab in Paris, you’ll probably be riding in one of these.

PSA desperately needs to C4 to succeed. As the test best for their next generation architecture, the future of PSA hangs in the balance. Strong sales will mean a whole new generation of EMP2 based vehicles. Failure could entail another bailout or worse.

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