The Truth About Cars » Ciimo http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Wed, 23 Jul 2014 18:25:17 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.1 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » Ciimo http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com Honda To Create Second „Chinese“ Brand: Ciimo http://www.thetruthaboutcars.com/2011/09/honda-to-create-second-%e2%80%9echinese%e2%80%9c-brand-ciimo/ http://www.thetruthaboutcars.com/2011/09/honda-to-create-second-%e2%80%9echinese%e2%80%9c-brand-ciimo/#comments Wed, 28 Sep 2011 15:05:52 +0000 http://www.thetruthaboutcars.com/?p=412832

Thanks to the notoriously leaky Chinese Patent and Trademark Office, and the intrepid research of Carnewschina, we now know that Honda will enter the Chinese market with a second “Chinese” brand.

Honda has two joint ventures in China, Guangzhou-Honda and Dongfeng-Honda. The Guangzhou-Honda sub-brand is called Everus and we showed you their first car, the S1, which we spotted in a quiet corner of the Shanghai Motor Show.

No JV should be left behind, so Dongfeng-Honda will have its own “Chinese” brand called Ciimo, or “Si Ming” in Chinese. At least that’s what the trademark-application says.

According to Carnewschina,  Dongfeng gets a slightly better deal. While the Everus S1 is based on the outdated Honda City, the first Ciimo will be based on the last-gen Honda Civic.

 

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