His commercials were a sign of the times — desperate, struggling times that suddenly turned prosperous.
In the 1980s, Ronald DeLuca was the hidden face behind an instantly familiar one — Chrysler Corporation chairman Lee Iacocca, who walked into his company’s own commercials to personally pitch front-wheel-drive K-car platform products to a recession-weary America.
DeLuca, the advertising whiz hired by Iacocca to help turn around Chrysler’s late-1970s death plunge, died last week at 91, according to The New York Times. During his tenure DeLuca and Iacocca cranked out a slew of unusually frank, bold commercials that paid off in a big way. (Read More…)
In last week’s Junkyard Find, I shared the first discarded BMW E30 I have photographed after nearly a decade of writing about junkyard vehicles. Yes, the E30 was a fine automobile (though right-thinking car experts recognize that its Alfa Romeo Milano competitor was faster, cheaper, and had a much better-sounding engine) and we should take a moment to appreciate this important piece of German automotive history.
Right, now that we’re done with that, let’s admire a piece of automotive history I find much more fascinating: an example of the final model year of Chrysler’s company-rescuing K-Car, photographed in a muggy, buggy, cocklebur-overgrown Minneapolis self-service yard. (Read More…)
The Dodge Omni/Plymouth Horizon twins didn’t get much respect in the 1980s, and even today’s hipsters – who’ll cling to anything avante-garde or ironic – failed to bestow them with latter-day reverence.
Well, never mind the haters. If you’re in Monterey, California on Aug. 19, and you have a hankering to spend a seemingly ludicrous amount of money on a 30-year-old econobox, your day has come.
RM Sotheby’s plans to auction a 1986 Dodge Omni GLHS, once owned by legendary tuner Carroll Shelby. This was the original hot hatch, with only 500 of the Shelby-tuned, turbocharged and intercooled Omni variants build before the model’s swan song. (Read More…)
Last week, our own Tim Cain broke down exactly why the Dart was destined for the dustbin. Steph asked in April if the Dart would outlast the Obama administration, a question answered last week with a resounding “no” from Auburn Hills. And before that, I asked you what company could build a replacement for the Dart, while offering up my own guesses. One car kept rising to the top of the suggestion list: the Mazda3.
But, what would a Mazda3-based Dodge Dart replacement look like? We wanted to know. And since none of us at TTAC are particularly gifted when it comes to pixel manipulation, we commissioned a pair of renders from the talented Theophilus Chin of Chris Doane Automotive to find out.
Two years after it issued, and then cancelled, a request for government assistance, Fiat Chrysler Automobiles finally received some cash to help pay for its Windsor Assembly Plant upgrade.
The province of Ontario handed FCA $85.8 million ($66.5 million U.S.) today to help cover some of the cost of retooling the facility to handle production of the 2017 Chrysler Pacifica minivan. Some of the cash went to the research and development facility FCA operates jointly with the University of Windsor. (Read More…)
As a six-and-a-half-foot tall red-blooded male who’s driven in demolition derbies and owns John Deere machinery, I naturally gravitated to a big, rear-wheel drive, future Junkyard Find sedan when it came time to replace our family car four years ago. Settling on a Pentastar-powered 2012 Dodge Charger, one non-negotiable item was FCA’s 8.4-inch uConnect screen. The other was ZF’s eight-speed automatic.
As we know, hapless drivers have failed to put their ZF-equipped cars in Park, confused by the spring-loaded shifter’s design, which always returns it to a central position no matter what gear those drivers select. The NHTSA started an investigation and FCA voluntarily recalled over a million 2014-2015 Grand Cherokees and 2012-2014 Chargers/300s.
I got my recall notice in the mail yesterday, which provided me with two things: a “Visor Tips Card” and a good belly laugh.
The 200 is certainly approaching death’s door more rapidly than first anticipated.
First, there was a temporary plant shutdown as a reaction to an inventory glut. Then, in response to the market’s clarification that, yes, the 200 has truly fallen out of favour, Fiat Chrysler Automobiles instituted layoffs at the Sterling Heights factory where the 200 is built. News that the current Chrysler 200 and Dodge Dart would not be followed up by FCA-developed successors was made all the more real when FCA boss Sergio Marchionne said 200 production may be suspended by the end of this year.
From a corporate standpoint, there’s no doubt that FCA’s compact and midsize U.S. market passenger cars are not long for this world. Marchionne even kicked the 200 while it was down by publicly declaring its faults, design errors which play a part in Consumer Reports’ anti-recommendation.
But dealers still have tens of thousands of Chrysler 200s to sell. (Read More…)
Production of the world’s most recognizable minivan might not end next year after all.
If a report published by the Windsor Star is correct, the Dodge Grand Caravan will see its lifespan extended until 2019, all thanks to delayed plans for a Chrysler Pacifica-based crossover.
The Star quotes John McCabe, president and CEO of AutoForecast Solutions, who claims Fiat Chrysler Automobiles got cold feet about building a new crossover at its Windsor assembly plant. (Read More…)
Just two days after Cadillac announced opening up what they hope will be an au courant coffee shop on the ground floor of its trendy lower Manhattan digs, Fiat Chrysler announced it will reopen the Walter P. Chrysler Museum, on the grounds of Chrysler’s campus in slightly less trendy Auburn Hills, on June 4th.
The museum, which first opened in 1999 when Daimler owned Chrysler, has displays that cover the history of the current Chrysler brands along with the company’s former nameplates, starting with a 1902 Rambler from the Jeffrey company (the progenitor to Nash) and American Motors. (Read More…)
Is Chrysler’s LX platform doomed to meet the same fate as the beloved Panther?
Replacing the aging Chrysler 300’s rear-wheel-drive architecture with that of the 2017 Chrysler Pacifica minivan is one idea festering in the mind of Fiat-Chrysler CEO Sergio Marchionne, judging by recent comments published by Automotive News. (Read More…)