Tag: Chrysler

By on March 22, 2015

It was the late 1970s. Following the oil crisis in the wake of the 1973 Yom Kippur war, Japanese automakers were able to go from having a foothold on the west coast to being major players in the domestic American market. In 1976, Honda introduced the first generation Accord, a revolutionary package that combined outstanding fuel economy, front wheel drive, reliability, practicality, sprightly performance and a standard equipment list that included a stereo and air conditioning. At the time, Chrysler was headed by Lee Iacocca and in a changing automotive world, for some reason Iacocca decided that what Chrysler needed was a large personal luxury car. Burton Bouwkamp, who was director of body engineering for Chrysler at the time, recalled his boss barking “Where the hell is our Cadillac/Lincoln entry?” The result was the 1981-83 Chrysler Imperial, the last V8 powered Imperial to be produced. (Read More…)

By on March 17, 2015

1024px-Lancia_Voyager_2.8_MultiJet_16v_Gold_–_Frontansicht,_10._März_2012,_Düsseldorf

By 2017, the Chrysler brand will no longer be offered in the UK, following a move by parent company FCA to pull Lancia products (largely rebadged Chrysler vehicles) from other European markets.

(Read More…)

By on March 6, 2015

2014_Dodge_Grand_Caravan_RT_1198940

Although the Chrysler Town & Country will be FCA’s main minivan nameplate going forward, the Dodge Grand Caravan will stick around longer than many people have expected.

(Read More…)

By on February 23, 2015

2015 RAM ProMaster City Front-001

Please welcome back Alex Dykes as our Road Test editor. Alex will be contributing reviews and video reviews at our re-launched YouTube channel. Click here to subscribe.

Everyone has been talking about the Dodge Caravan being sent out to pasture soon, but there is a third badge-engineered Chrysler minivan heading into the sunset as well: the 2015 RAM C/V. Behold the replacement: the 2015 RAM ProMaster City. With industry boffins calculating that the class 1 cargo-hauler segment will explode by over 300% in the coming few years, Chrysler is getting in on the commercial action with another Euro model. While the larger ProMaster van is based on the Fiat Ducato, the smaller ProMaster City is an Americanization of the Fiat Doblo. Does the recently formed Fiat Chrysler conglomerate have with it takes to compete with the all-new and all-sexy Transit Connect?

(Read More…)

By on February 12, 2015

 

This just happened. (photo courtesy: Ram)

Most design students don’t consider Peak Oil in their studies, but The Reckoning was on my reading list back then. While Peak Oil is tangentially connected to car design, we clearly reached Peak Emblem.

It cannot get any worse than what’s being introduced in Chicago this week.

(Read More…)

By on February 2, 2015

Chrysler Town & Country. Photo courtesy Jack Baruth.

FCA’s decision to kill off the Dodge Caravan doesn’t just mean the end of a storied nameplate. The auto maker will also retreat from a significant niche micro-segment, the affordable minivan.

(Read More…)

By on January 30, 2015

12 - 1972 Plymouth Valiant Sedan Down On the Junkyard - Picture courtesy of Murilee MartinThere was a time when the late-60s/early-70s Dodge Dart/Plymouth Valiant sedan was the generic automobile in the United States, possibly the most invisible car on American roads. Swimming-pool blue and this queasy shade of green were the most common colors, and the cars were so cheap to maintain that they survived in everyday use much longer than most of their peers. You don’t see the old A-bodies so much these days, but enough remain that they continue to show up in big self-service wrecking yards. Here’s one that I saw in Northern California last week. (Read More…)

By on January 15, 2015

06 - 1987 Dodge Shelby Charger Down On the Junkyard - Picture By Murilee MartinWho would have thought, in the late 1960s, that the future held front-wheel-drive Chargers, based on a French platform? Or that Carroll Shelby’s name would be on some of those cars? The Shelby Chryslers aren’t worth a whole bunch today, which means that non-perfect ones show up in cheap self-serve wrecking yards all the time; we’ve seen this ’87 Daytona Shelby Z, this ’86 Omni GLH, this ’85 Shelby Charger, and this ’84 Shelby Charger so far, and now I’ve spotted a very rough but still recognizable ’87 Shelby Charger in the San Francisco Bay Area. (Read More…)

By on December 30, 2014

13 - 1977 Dodge Aspen Wagon Down On the Junkyard - Picture courtesy of Murilee MartinCommonplace as the Dodge Aspen was during the Middle and Late Malaise Era— you saw them on American roads in 1980 or so about as often as you’d see, say, Hyundai Accents today. The Aspen (and its Plymouth sibling, the Volaré) didn’t hold their value so well, and nearly all of them were crushed by the early 1990s. I photograph them whenever I see them, of course, but that isn’t often. In this series before today, we’ve seen this ’76 Aspen sedan, this ’76 Volaré sedan, this brown-on-beige ’77 Volaré coupe and this ’77 Volaré Premier wagon, and now we’ve got a mossy, lichen-covered Northern California Aspen wagon. (Read More…)

By on December 30, 2014

OLYMPUS DIGITAL CAMERA

25 years ago, every American automaker offered at least one vehicle that fit what Kim Clark and Takahiro Fujimoto called “the American Plan”: body-on-frame construction, rear-wheel-drive, V8 power, and a roughly 120-inch wheelbase. This was in stark contrast to the increasingly popular offerings from offshore, which were the antithesis of the American Plan. Today, no American automaker offers such a product.

The modern family car has abandoned the American plan in favor of the transverse, front-drive layout that was once the exclusive province of compact and subcompact cars. Chrysler’s dependence on the K platform meant that they were committed to such a change early in the game. They were also arguably the first of the Big Three to abandon the American Plan when their M-Body cars died in 1989. Today, however, they are the only ones that offer anything close to it.

(Read More…)

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