Minivan sales in America fell 8 percent to only 513,000 units in 2015, less than half the number of MPVs sold in the United States a decade ago. Yet the number of sales produced by the three biggest players, across four nameplates, are more than healthy enough to suggest Fiat Chrysler Automobiles is wise to reinvest in their Windsor, Ontario, plant and the all-new Pacifica van.
Of course, the degree of wisdom employed by FCA as the automaker goes about reinventing its van is up for debate. Switching from Town & Country to Pacifica? Leaving the Dodge Grand Caravan to lumber along in previous-gen form? Neglecting all-wheel-drive in a gaga-for-SUVs market? There are upsides and downsides to each of these decisions.
But FCA’s decision to stick with a segment from which Ford, General Motors, Hyundai and Mazda fled is a wise one. The minivan market is much, much smaller than it was a decade ago. But if half a million people in America want to buy a minivan every year, the automakers which historically controlled the sector will want to own as large a chunk of that market as possible. (Read More…)