After an attractive design, all-wheel-drive availability, a powerful V6 (and incentives) powered the Chrysler 200 to 16 consecutive months of improved U.S. sales through October 2015, demand for the midsize 200 suddenly dried up.
During that 16-month stretch between July 2014 and October 2015, sales of the 200 jumped 72 percent, an increase of more than 6,000 sales per month for the Sebring’s replacement. But between November of last year and January 2016, U.S. sales of the 200 were essentially chopped in half.
As a result, Fiat Chrysler Automobiles skipped quickly from a temporary shutdown at the 200’s Sterling Heights assembly plant, to a prolonged shutdown, to an announcement that the 200 and its Dodge Dart cousin would be gradually wound down. It wasn’t so gradual: Dart production is about to end and 200 production will be over before year’s end.
Coinciding with these sedan cancellations, FCA also mired itself in a sales fixing scandal. FCA now claims in 2011, 2014, and 2015, the company was under-reporting real total sales volume, FCA also clarified that sales through the first-half of 2016 were 7,450 units lower than the company first announced.
Though lacking specific monthly data for the early part of this year, we now know which brands and models were the key offenders with July figures in hand. No drum roll required. (Read More…)