With the return of two storied nameplates like the Ford GT and Acura NSX, it’s easy to understand why the only Chinese automaker with a display at the North American International Auto Show last month in Detroit, Guangzhou Automobile Group Co., didn’t get much attention. For the past decade or so, a number of Chinese car companies have had displays and press conferences at the media previews to the Detroit show, some of them with plans to export cars to North America, but so far little or nothing of substance has come to fruition from those plans. Whether or not they end up selling Chinese cars here, it does make a little bit of sense to take advantage of the presence at the NAIAS of thousands of members of the international press. That’s probably why GAC used the 2015 NAIAS to have the world premiere of their GS4 compact SUV. In addition to the GS4, which appears to be more of a car based crossover than a serious SUV, GAC also showed their GA6 sedan (which they say was developed for “the higher end market”) and the WITSTAR concept (that included it’s own built in aquarium between the back seats). (Read More…)
Tag: Chinese brands
It happens to all foreign joint venture partners: They are invited to have tea and a chat with representatives of China’s National Development and Reform Commission (NDRC). After the pleasantries are exchanged, the weather has been discussed, and statements of mutual admiration have been made, someone from the NDRC side will say: “Don’t you want to start a Chinese brand? We would really appreciate it.” Who can say no to the wishes of the Chinese government?
The latest to say “Ja” is BMW. BMW will build a second, truly “Chinese” brand for China. “We are discussing this with the NDRC, and we will find a solution,” said BMW CEO Friedrich Eichiner to Germany’s FAZ. BMW’s futuristic carbon fiber i cars won’t be BMWs in China. (Read More…)