Outside North America, this little blue pill of an A-segment car is known as the Daewoo Matiz Creative. It may look an obsolete computer peripheral (or a pregnant roller skate), but GM claims that the Chevrolet Spark has more torque than a Ferrari 458 Italia. As a self-described technology lover, and card-carrying resident of the Left Coast, I had to check it out.
Reuters is reporting from “a source with direct knowledge of the matter” that General Motors plans to reduce shifts at its South Korean factories by half as it aligns its global manufacturing. The move could eliminate 1,100 jobs. GM had announced last month that it was discontinuing the Chevrolet brand in Europe by the end of next year and GM Korea produces many of the Chevy branded cars sold on the continent.
According to the report, GM Korea has already approached the union representing its production workers about reducing the current two shifts at the Gunsan factory to a single shift. That plant employs 2,200 manufacturing employees. It’s not clear if the surplus employees will be laid off, offered voluntary retirement or relocated to other facilities. (Read More…)
My rental car got egged! This was a new one for me. It all began when …
Unless you’ve lived through it, you have no idea what it’s like to slog through the colossal Detroit auto show media preview. There were something like 50 new vehicle reveals spread out over two days, a press conference every 45 minutes or so. In the blur it’s easy to miss something. Fortunately, I live in the Detroit area so if I manage to not get photos or video of an important reveal or new-to-the-NAIAS vehicle, I can always go back during the Industry Preview that follows the press days. While reading Derek Kreindler’s NAIAS recap I realized that one of the cars that I missed was the Chevrolet SS performance sedan. A couple of months ago our colleague Bark M speculated that General Motors was not trying very hard to sell the new $44,000 SS. After photographing the SS at the NAIAS, I think that Bark M might have been on to something. (Read More…)
The 234,066 extra new truck registrations in 2013 came about despite the loss of 70,077 sales from trucks that had either died off, been discontinued, or were on hiatus in 2013.
Excluding the Chevrolet Avalanche, Chevrolet Colorado, GMC Canyon, Suzuki Equator, Ford Ranger, and Dodge Dakota from the equation results in a 16.4% year-over-year increase in truck sales.
I used to daily drive a 1969 Chevrolet CST/10. The 1967 to 1972 Chevrolet and GMC trucks were a big step towards what we see now as a modern pickup. Gone were the divorced hood and fender styling, strong (uni)brow hood line, and lean-forward look of the cab. This bodystyle would later define the bodylines and grille design of the later trucks, especially in the early GMT800 trucks where they share the same hood and style-line down the side.
What arrived was a clean-cut design, with more upright styling, streamlined front and side sheet metal, and modern proportions. The coil spring trailing arm suspension in the rear was a revolution in handing and ride comfort; so much so that NASCAR still uses an identical rear suspension today. The long control arms are resistant to axle hop, and improve the behavior of the rear axle. The front suspension was a short/long-arm design, similar to contemporary GM sedans at the time, though much stronger. (Read More…)
A woman and her horse: the pairing that GM hopes will persuade female consumers to consider the Chevrolet line of trucks. At a time when truck ads are pushing masculinity to absurd heights, it’s a bold move. Even so, it’s a fundamentally conservative approach to a difficult marketing problem.
Following on the heels of General Motors CEO Dan Akerson’s recent resignation, Chevrolet’s chief marketing officer for the United States Chris Perry has called it a day effective immediately.
Did you know that the Chevrolet Chevette was manufactured in the United States through the 1987 model year? It’s true! Serious fans of Chevette trivia also know that American car shoppers could buy a new Chevette with an Isuzu diesel engine; Chevette Diesel owners could eke out tremendous range in their oil-stinking, cramped, rear-drive econoboxes, and isn’t that really what car ownership was all about in the middle 1980s? I see the occasional Chevette in my travels (not to mention on the race track), but this California find is the first diesel Chevette in this series. (Read More…)
Prior to stepping down as CEO of General Motors, Dan Akerson made a few mentions about an EV similar to the Volt that would possess a 200-mile range on a single charge with an on-board generator that could run on gas, diesel or natural gas. He also hoped the car would sell for around $30,000.
Now that General Motors is withdrawing the Chevrolet brand from the European market, it plans to reduce salaried employee rolls at GM Korea, which has been assembling most of the Chevy branded vehicles sold in Europe. Reuters reports that Sergio Rocha, GM Korea CEO, said that GM’s Korean subsidiary will offer a “voluntary retirement” plan to its 6,000 salaried workers, including research and design staff. Some of the product development responsibilities have already been shifted out of Korea, like the design of the current Chevy Cruze. The previous generation of the Cruze was designed in Korea. So far the reductions are aimed at salaried workers as Rocha said the company has no plans to eliminate production jobs. (Read More…)
You may never have heard of Henry Jamison “Jam” Handy, but almost a century before TV producer Matthew Weiner conjured up the fictional persona of ad man Don Draper, Jam Handy was inventing and shaping the way Americans bought and sold consumer goods, particularly cars. Along the way, he also shaped the way we learn about the world and how we see ourselves in it.
‘Tis the season for year-end Top 10 lists celebrating and lamenting all things in the world of life, and the automotive industry is no exception. Ward’s Automotive has announced its list of the 10 best engines for 2014, and it’s a turbodiesel-intercooled festival of power this year.
With the demise of Holden’s manufacturing and R&D facilities complete by 2017, General Motors is reportedly looking to kill off the Holden brand and switch over to Chevrolet instead.