By on April 24, 2015

Chevrolet Sonic sales chart

GM’s share of America’s subcompact segment fell below 10% in the first-quarter of 2015 as Chevrolet Sonic volume tumbled 53%, year-over-year.

As a whole, the subcompact category is in decline in early 2015, but a large part of the category’s 9% drop can be attributed to the Sonic. Sales of the Sonic decreased by nearly 13,000 units over the last three months. (Read More…)

By on February 9, 2015

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I haven’t owned an American car since 1992, but it’s been over 35 years since I’ve even driven a ChevroletIn 1979, my husband bought himself a Caprice, with the biggest V8 engine available. Usually, we owned Chryslers, Dodges and once, a green V8 Mustang, like the one Steve McQueen drove in Bullitt. There was also a Mercury Sable and a Ford Escort – a compact car that was probably smaller than the Chevrolet Sonic I rented in Florida.

(Read More…)

By on February 6, 2015

General Motors CEO Barra and Batey President of GM North America pose next to the Chevrolet Bolt EV electric concept car after it was unveiled during the first press preview day of the North American International Auto Show in Detroit

 

Chevrolet’s Bolt EV will go into production in 2016, along with an Opel variant.

(Read More…)

By on August 18, 2014

2014-Chevrolet-Spark-EV-Drivetrain-550x366

Last month, TTAC broke the news that GM was working on an American-made EV based on the Chevrolet Sonic, and that such a car would be a “compliance car”, used to meet certain regulatory mandates. Now, we have more information on the Sonic EV, including an idea of just how low-volume it will be.

(Read More…)

By on July 24, 2014

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The upcoming pure electric vehicle being discussed in the wake of the Opel Ampera’s demise will also be sold in the United States, in the form of a Chevrolet Sonic.

(Read More…)

By on October 21, 2013

27 - 2012 Chevrolet Sonic Rental Car Review - Picture courtesy of Murilee MartinIn my travels as Chief Justice of the 24 Hours of LeMons Supreme Court, I spend a lot of time in bottom-end rental cars. Sometimes I get press cars and write about them on these trips, but that’s usually more of a hassle than it’s worth. For about 15 four-day race weekends a year (plus a few vacation trips here and there) I’m in a Dodge Avenger, Nissan Altima, Ford Focus, or other rental-fleet favorite. 2013 is a year of Wisconsin visits for me; first, I went to my wife’s Milwaukee high-school reunion with a ’13 Jaguar XJL Portfolio, then I spent nine days in Door County with a rental ’12 Sonic, and next month I’ll be at the Chubba Cheddar Enduro at Road America with a ’14 Mitubishi Evo. The Sonic made an unexpectedly strong impression on me in August, so let’s see what life with Chevy’s little Daewoo is like. (Read More…)

By on July 20, 2012

Glancing at its diminutive footprint and tiny engine specs, one would expect superlative fuel economy from the Chevrolet Spark, right? Wrong.

(Read More…)

By on May 15, 2012

Happy 28th birthday, Mark Zuckerberg. Your baby is about to go public, but GM still had to rain on your parade by pulling their advertising from Facebook because GM ad men didn’t think it was effective.

(Read More…)

By on March 23, 2012

“We tried to teach dealers how to calibrate conversations,” Mr. Martin said. “Stop trying to be cool and give them the fist pump. They can tell you don’t get it.

Journalism profs would admonish us for “burying the lede”, or hiding the most important information way down in the story, rather than putting it at the front where it’s easily accessible. Amy Chozick of the New York Times put that gem at the very end of her article on how General Motors is hiring consultants from MTV, including Ross Martin, quoted above, to help their brand connect with young people. Mr. Martin, take your own advice.

(Read More…)

By on March 20, 2012

Chevrolet’s Spark minicar will go on sale in July starting at  a price point below the Sonic’s $14,600 (destination included). The Korean-built minicar competes in the “A-segment”, alongside the Fiat 500, Smart Fortwo and Scion iQ.

(Read More…)

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