By on February 9, 2015

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I haven’t owned an American car since 1992, but it’s been over 35 years since I’ve even driven a ChevroletIn 1979, my husband bought himself a Caprice, with the biggest V8 engine available. Usually, we owned Chryslers, Dodges and once, a green V8 Mustang, like the one Steve McQueen drove in Bullitt. There was also a Mercury Sable and a Ford Escort – a compact car that was probably smaller than the Chevrolet Sonic I rented in Florida.

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By on February 6, 2015

General Motors CEO Barra and Batey President of GM North America pose next to the Chevrolet Bolt EV electric concept car after it was unveiled during the first press preview day of the North American International Auto Show in Detroit

 

Chevrolet’s Bolt EV will go into production in 2016, along with an Opel variant.

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By on August 18, 2014

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Last month, TTAC broke the news that GM was working on an American-made EV based on the Chevrolet Sonic, and that such a car would be a “compliance car”, used to meet certain regulatory mandates. Now, we have more information on the Sonic EV, including an idea of just how low-volume it will be.

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By on July 24, 2014

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The upcoming pure electric vehicle being discussed in the wake of the Opel Ampera’s demise will also be sold in the United States, in the form of a Chevrolet Sonic.

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By on October 21, 2013

27 - 2012 Chevrolet Sonic Rental Car Review - Picture courtesy of Murilee MartinIn my travels as Chief Justice of the 24 Hours of LeMons Supreme Court, I spend a lot of time in bottom-end rental cars. Sometimes I get press cars and write about them on these trips, but that’s usually more of a hassle than it’s worth. For about 15 four-day race weekends a year (plus a few vacation trips here and there) I’m in a Dodge Avenger, Nissan Altima, Ford Focus, or other rental-fleet favorite. 2013 is a year of Wisconsin visits for me; first, I went to my wife’s Milwaukee high-school reunion with a ’13 Jaguar XJL Portfolio, then I spent nine days in Door County with a rental ’12 Sonic, and next month I’ll be at the Chubba Cheddar Enduro at Road America with a ’14 Mitubishi Evo. The Sonic made an unexpectedly strong impression on me in August, so let’s see what life with Chevy’s little Daewoo is like. (Read More…)

By on July 20, 2012

Glancing at its diminutive footprint and tiny engine specs, one would expect superlative fuel economy from the Chevrolet Spark, right? Wrong.

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By on May 15, 2012

Happy 28th birthday, Mark Zuckerberg. Your baby is about to go public, but GM still had to rain on your parade by pulling their advertising from Facebook because GM ad men didn’t think it was effective.

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By on March 23, 2012

“We tried to teach dealers how to calibrate conversations,” Mr. Martin said. “Stop trying to be cool and give them the fist pump. They can tell you don’t get it.

Journalism profs would admonish us for “burying the lede”, or hiding the most important information way down in the story, rather than putting it at the front where it’s easily accessible. Amy Chozick of the New York Times put that gem at the very end of her article on how General Motors is hiring consultants from MTV, including Ross Martin, quoted above, to help their brand connect with young people. Mr. Martin, take your own advice.

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By on March 20, 2012

Chevrolet’s Spark minicar will go on sale in July starting at  a price point below the Sonic’s $14,600 (destination included). The Korean-built minicar competes in the “A-segment”, alongside the Fiat 500, Smart Fortwo and Scion iQ.

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By on February 18, 2012

Remember the legendary Toyota Tercel? Sorry, trick question—there was no legendary Toyota Tercel. Between 1980 and 2000 five generations of tiny Toyotas came and went, leaving nary a trace in car guy lore. Toyota followed up the Tercel with the Echo. The new car was memorable…for ridiculous Gen Y marketing, an ugly exterior, a cheap interior, bobbly handling, and a harsh ride. All but admitting failure, Toyota not only let the Echo die on the vine as a “special order only” car but, taking a page from the GM playbook, euthanized the nameplate as well. A Yaris successor succeeded in that it continued the Tercel tradition of utter unmemorability. Emboldened by this success, Toyota has not only retained the Yaris nameplate for a second generation, but is pitching an SE variant at people who actually like to drive. Will we remember this one, and for the right reasons?

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