By on February 27, 2017

2017 Chevy Silverado 1500 W/T

The pickup is as much of a stereotypical American icon as gun ownership and throwing things away. Last year was a particularly good one for trucks, with Ford F-Series sales reaching pre-recession volume and a 10-year high and Ram recording a seventh year of growth. However, with sales peaking for the other domestic labels, General Motors’ share of the market shrunk.

What’s the solution to whatever consumers find lacking with GM’s product? A price war, of course. While Ford Motor Company and Fiat Chrysler Automobiles are scaling back, GM upped incentives from last February by 56 percent for the Chevrolet Silverado and 82 percent for the GMC Sierra. With the pickup segment being so important in North America, nobody wants to lose ground. Aggressive discounts are often the only way to overwhelm brand loyalty, but the practice is also guaranteed to eat into profits while annoying the competition. (Read More…)

By on January 26, 2017

Detroit Three Work Trucks

Earlier this morning, Jack regaled us with a tale of a young man buying himself a loaded regular-cab F-150. Such a beast still exists, often selling at the rate of glacier progression and celebrating birthdays as they loiter on dealer lots. At the other end of the spectrum, rear-drive regular cab base models – with an 8-foot box, natch – ply the roads and work for a living.

How do entry-level trucks from the Detroit Three stack up when compared to each other? Ace of Base breaks them down in alphabetical order with the caveat that, based on price and feature content, there is a clear winner.

(Read More…)

By on October 14, 2016

2016 State Fair of Texas, Image: © 2016 Matthew Guy/The Truth About Cars

It’s a stereotype more threadbare than a pair of old chaps, but just like 72-ounce steaks, Stetson hats, and the God-given right to poke bullet holes in road signs, it’s no exaggeration: Texas likes its trucks.

Pickups account for roughly a quarter of the state’s new-vehicle sales, counting for a remarkable 20 percent of the nation’s truck market. Plying the state’s ever-expanding highway network, gearheads like us can’t help but notice rows upon rows of pickup trucks, parked as they are on both stagnant Dallas freeways and dealer lots.

It’s no wonder then that pickup truck manufacturers market these trucks specifically to Texans.

(Read More…)

By on October 7, 2016

2017 Chevrolet Silverado HD, Image: © 2016 Matthew Guy/The Truth About Cars

At the end of September, some of my auto journo colleagues busied themselves with the French delights of Paris, covering new reveals at the Paris Auto Show.

Me? I was somewhere much more in line with my personality, surrounded by heavy-duty trucks at the 1.5-mile Texas Motor Speedway. With both Ford and Ram cresting the 900 lb-ft of torque mark, the General needed to play catch-up.

Enter Chevy’s new 6.6-liter Duramax Diesel.

(Read More…)

By on October 6, 2016

2016 Ram 1500 EcoDiesel HFE

For just the second time in 205 months, the Ram P/U range outsold the Chevrolet Silverado in the United States in September 2016.

It’s a victory wiped away by including GM’s other full-size pickup truck, the GMC Sierra, not to mention both Ram and Silverado are fighting for second place. The Ford F-Series is America’s top-selling truck line, outselling the Ram by 20,000 units and the GM twins by nearly 4,400 sales.

September was nevertheless the icing on the cake for a three-quarter period in which Ram’s pickups finished 27,549 sales ahead of their record-setting pace last year.

But Fiat Chrysler Automobiles placed a lot of extra cash on the hood to put so much icing on the cake.  (Read More…)

By on September 21, 2016

2016 GMC Sierra Denali Ultimate

Trucks are coming back to Oshawa — kinda.

According to The Globe and Mail, a $400-million investment will fund upgrades necessary for Oshawa to perform final assembly of General Motors pickups using bodies manufactured in Fort Wayne, Indiana, and shipped to Canada.

(Read More…)

By on September 20, 2016

Flint Silverado assembly plant

Shortly after the stroke of midnight, Jerry Dias and the rest of the Unifor-GM bargaining committee sat down in front of reporters immediately after marathon negotiations. Dias, the president of Unifor, was elated.

“I am pleased to announce to our members … that we have found a solution for your facilities,” he said to Oshawa workers through the media and the press conference live stream.

Indeed, Oshawa was saved.

That’s not to say there won’t be some pain — the Consolidated Line at Oshawa will still close on schedule in 2017 when GM begins production of a redesigned Equinox, and the union made some pension concessions — but, at least for now, the clouds have parted over one of Canada’s longest-standing auto-producing towns.

Yet, the announcement raised more questions as it answered. And there are two major unknowns yet to be revealed: the products allocated to the Oshawa and St. Catharines plants.

(Read More…)

By on June 17, 2016

2016 Ram 1500 Tradesman 4x4 EcoDieselAt this moment, according to AutoTrader and Cars.com, there are fewer than three dozen new Ram 1500 EcoDiesel Tradesman 4×4 Regular Cab pickup trucks available in the United States.

That’s right, of the roughly 8,000 Ram EcoDiesels and nearly 80,000 Ram 1500s available in the United States, there are approximately 30 available in a traditional working pickup truck format: diesel power, two doors, long box, base trim, four-wheel drive.

This is no slight on Ram or Fiat Chrysler Automobiles’ dealers. They’re simply responding to the market’s demands.

You, by which we mean the truck buying collective, don’t want real trucks. So you can’t have one. Because it’s highly unlikely you can find one, because dealers know you don’t want one. (Read More…)

By on June 16, 2016

Chevrolet vs. Ford rock drop

After watching General Motors drop 825 pounds of rock into the beds of a Chevrolet Silverado and a Ford F-150, I wasn’t caught up in fairness or relevance or with the advertisement’s status as a marketing stunt. Some observers asked whether GM crossed an unwritten line shared by Detroit’s cross-town truck rivals, as if in a year when presidential candidates toss deeply personal insults around like water balloons at a summer picnic a pickup truck critique would be over the line.

To me, it simply seemed clear from the moment of the ad’s YouTube launch that the Chevrolet Silverado’s apparent toughness advantage would be more frequently viewed than a traditional truck commercial. As of this writing, Chevrolet’s YouTube channel has racked up 4.4 million views with “Silverado Strong: Steel Bed Outperforms Aluminum Bed,” ten times more views than the channel’s 22 previous ads have generated in the last month, combined.

The Silverado could use the increased attention. U.S. sales of GM’s best-selling model line are flat despite a six-percent sales increase in the truck market so far this year. (Read More…)

By on June 12, 2016

Honda Ridgeline Rock Drop

You may’ve noticed an ad campaign by General Motors touting the toughness of its steel cargo bed in comparison with Ford’s aluminum cargo hold. The Chevy came out battered and bruised, but Ford’s aluminum-bodied F-150 incurred multiple lacerations. GM, in its comparison, proclaimed itself the winner.

Then late Friday, a plucky upstart called Honda (you may know the company for its motorized bicycles and electrical generators), threw massive shade on the Detroit rivalry using the same test.

(Read More…)

By on June 2, 2016

2016 chevrolet impala

Summer’s here, and it’s never been a better time to please, please buy one of our cars, General Motors wants buyers to know.

The automaker plans to roll out a host of incentives during the month of June, Automotive News reports, to make up for a month that saw combined sales at all of its divisions sink 18 percent year-over-year. (Read More…)

By on May 26, 2016

2015 Chevrolet Silverado Rally Edition

It looks like Mexico couldn’t handle the demand.

After sending some of the production of its light-duty trucks south of the border in 2013, General Motors will soon begin assembly of the Chevrolet Silverado 1500 crew cab in Flint, Michigan, according to MLive. (Read More…)

By on May 12, 2016

Chevrolet Silverado High Desert

The buttress is back, baby!

Chevrolet fans still in mourning over the loss of their beloved Avalanche get an early Christmas gift this year. A new Silverado package arrives this fall with all the goodies a ‘lanche aficionado could want, minus the acres of grey bodyside cladding. (Read More…)

By on April 12, 2016

2015 Ford F-150

The folks in Dearborn are right chuffed about the F-150’s latest crash results — so much so that they sent out embargo materials to a number of outlets, including us (thank you!), to make sure we get the story straight.

According to the Insurance Institute for Highway Safety (IIHS), the F-150 SuperCab — in addition to the SuperCrew tested last year — is now a Top Safety Pick, when equipped with optional forward collision alert. Ford is the only brand awarded as such in the segment.

The latest round of tests comes after Ford was caught with its pants down last year. Those tests found that not all F-150s were created equal when it came to withstanding the dreaded small overlap frontal crash test.

This year, it’s more of the same — but the trucks behaving badly aren’t Fords.

(Read More…)

By on March 17, 2016

2016 Ford Explorer

Millennials are buying Ford SUVs like it’s going out of style, no doubt dismaying the friends who like to lecture people about their lifestyle on Facebook.

That, Chevrolet offers a voyeur package for its full-side pickup, Fiat Chrysler Automobiles grabs a stack of cash with both hands, Mercedes-Benz gives its midsize SUV the AMG treatment, and two more automakers eye the Formula E grid … after the break!

(Read More…)

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