By on April 1, 2014

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For the first time since 1999, Ram trucks outsold Chevrolet in a monthly sales period, with Ram edging out the bowtie brand by just 285 trucks.

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By on March 11, 2014

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February 2014 sales of America’s six continuing full-size pickup lineups grew 1.8%, but GM’s truck twins, the newest trucks on the block, fell 8.9%. Ford, Ram, Toyota, and Nissan combined for an 8.7% year-over-year increase to 94,225 units. The Chevrolet Silverado and GMC Sierra’s decline equalled a loss of 4960 units compared with February 2013.

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By on January 8, 2014

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The 234,066 extra new truck registrations in 2013 came about despite the loss of 70,077 sales from trucks that had either died off, been discontinued, or were on hiatus in 2013.

Excluding the Chevrolet Avalanche, Chevrolet Colorado, GMC Canyon, Suzuki Equator, Ford Ranger, and Dodge Dakota from the equation results in a 16.4% year-over-year increase in truck sales.

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By on October 4, 2013


Usually, in the U.S. pickup truck market, whichever company has the newest truck normally gets a bump in sales. While it’s hard to get Chevy guys into Fords and vice versa, about 6% of the market does shift to the most recently updated pickup because of businesses making decisions based on dollars and cents, not brand loyalty.

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By on September 23, 2013

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Instructions:

Step 1. Put on Fanfare for the Common Man.

Step 2. Light a hand-rolled cigarette. Take a deep drag.

Step 3. Begin reading aloud with as low and gravelly a voice as you can muster.

Your script: Pickup trucks are America. In the vast expanses that make up this country, they feel completely comfortable with their bulk. These are the broad-shouldered blue-collar working class of the vehicular world. Just like the people that drive them, these trucks are alternately unembellished hard workers or rhinestone cowboys. They give of their bodies and brawn to get.work.done. At every disaster, you’ll find trucks. Construction sites, too.

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By on April 4, 2013

Remember GM’s boast about how their new trucks could tow a segment best 11,5000 pounds? Turns out there’s a big ol’ asterisk that wasn’t expanded upon.

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By on April 1, 2013

GM announced that prices of their new 1500-series trucks would remain flat, while the new 5.3L V8 is estimated to beat Ford’s F-150 Ecoboost in fuel economy and towing capacity.

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By on January 15, 2013

GM’s new large pickups might be locked up at NAIAS, but they were wide open at the launch event I attended last month. The event included three presentations: one of both trucks together, then one each from the two marketing teams explaining how their truck was different…by saying pretty much the same thing. Both Chevrolet and GMC truck buyers have perfectly organized garages where you can eat off the floor. People with messy, disorganized garages must buy someone else’s truck.

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By on January 14, 2013

Any hopes of taking a look at the interior of GM’s full-size trucks were dashed, as GM briefly opened the doors up for pictures and then promptly locked them. Come on guys, what have you got to hide? Even Lexus had the doors of the $445,000 LFA Nurburgring Edition opened.

 

By on December 19, 2012

One of the most conspicuous absences from GM’s full-size truck reveal was the lack of any hybrid variants. The highly-touted but slow selling hybrid full-size trucks and SUVs were never intended to be the darlings of America’s truck space, but they played an important behind the scenes role for the company.

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By on December 13, 2012

GM revealed its new full-size pickups today, with a combination of “evolutionary” styling and while offering a more traditional pickup, devoid of the fancy turbocharged V6 engines and air suspensions offered in its rivals.

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By on December 10, 2012
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General Motors will give the world their first look at their all-new full-size pickup lineup on Thursday, even as inventories of their current generation trucks continue to pile up.

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By on September 24, 2012

Following in the footsteps of the Ford F-Series multiple luxury times and Ram Laramie, Chevrolet will offer a new luxury trim level for the Silverado – complicating things for GMC, which is positioned as an upscale truck brand.

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By on August 30, 2012

Only one more day until we get August sales data, and September 4th will bring us the latest inventory numbers. Here at TTAC, we’re keeping an eye on GM’s full-size truck inventory, which is as high as 145 days for the GMC Sierra – well above the 100 day supply that’s considered safe for full-size trucks.

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By on April 18, 2012

Compressed natural gas may cost the equivalent of $1.89 per gallon of gasoline, but retrofitting your GMC Sierra or Chevrolet Silverado will cost you $11,000 – and GM still think it will save you money.

(Read More…)

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