For the first time since 1999, Ram trucks outsold Chevrolet in a monthly sales period, with Ram edging out the bowtie brand by just 285 trucks.
Tag: chevrolet silverado
February 2014 sales of America’s six continuing full-size pickup lineups grew 1.8%, but GM’s truck twins, the newest trucks on the block, fell 8.9%. Ford, Ram, Toyota, and Nissan combined for an 8.7% year-over-year increase to 94,225 units. The Chevrolet Silverado and GMC Sierra’s decline equalled a loss of 4960 units compared with February 2013.
The 234,066 extra new truck registrations in 2013 came about despite the loss of 70,077 sales from trucks that had either died off, been discontinued, or were on hiatus in 2013.
Excluding the Chevrolet Avalanche, Chevrolet Colorado, GMC Canyon, Suzuki Equator, Ford Ranger, and Dodge Dakota from the equation results in a 16.4% year-over-year increase in truck sales.
Usually, in the U.S. pickup truck market, whichever company has the newest truck normally gets a bump in sales. While it’s hard to get Chevy guys into Fords and vice versa, about 6% of the market does shift to the most recently updated pickup because of businesses making decisions based on dollars and cents, not brand loyalty.
Step 1. Put on Fanfare for the Common Man.
Step 2. Light a hand-rolled cigarette. Take a deep drag.
Step 3. Begin reading aloud with as low and gravelly a voice as you can muster.
Your script: Pickup trucks are America. In the vast expanses that make up this country, they feel completely comfortable with their bulk. These are the broad-shouldered blue-collar working class of the vehicular world. Just like the people that drive them, these trucks are alternately unembellished hard workers or rhinestone cowboys. They give of their bodies and brawn to get.work.done. At every disaster, you’ll find trucks. Construction sites, too.
Remember GM’s boast about how their new trucks could tow a segment best 11,5000 pounds? Turns out there’s a big ol’ asterisk that wasn’t expanded upon.
GM announced that prices of their new 1500-series trucks would remain flat, while the new 5.3L V8 is estimated to beat Ford’s F-150 Ecoboost in fuel economy and towing capacity.
GM’s new large pickups might be locked up at NAIAS, but they were wide open at the launch event I attended last month. The event included three presentations: one of both trucks together, then one each from the two marketing teams explaining how their truck was different…by saying pretty much the same thing. Both Chevrolet and GMC truck buyers have perfectly organized garages where you can eat off the floor. People with messy, disorganized garages must buy someone else’s truck.
One of the most conspicuous absences from GM’s full-size truck reveal was the lack of any hybrid variants. The highly-touted but slow selling hybrid full-size trucks and SUVs were never intended to be the darlings of America’s truck space, but they played an important behind the scenes role for the company.