By on November 24, 2015

I was having a conversation with a female friend a few weeks ago and she admitted to having “fooled around” in no fewer than four different brands of minitrucks during the Nineties and Oughties. I suppose in her case that would be the Noughties — but that’s besides the point. I should also mention that the fourth “minitruck” was really a Colorado, and the incident in question happened fairly recently.

“There’s always some kind of stick shift in the way, in those little trucks, you know?” she said.

“Those are the little crosses that empowered young women have to bear,” was my response.

The conversation could have gone in any number of directions from there, but where it actually went was to A Brief Discussion Of Mini-Trucks In America, 1970-2010. I thought it might be a conversation worth having with all of you, as well, because it showcases a rather unique phenomenon in American automotive history. (Read More…)

By on November 5, 2014

02 - 1979 Chevrolet LUV Mikado Down on the Junkyard - Picture courtesy of Murilee MartinOnce Toyota Stouts and Datsun 520s began selling in sufficient numbers (in spite of the Chicken Tax) to attract Detroit’s attention, the idea of selling small pickups— without actually tooling up to build them— seemed appealing to the Big Three. Chrysler had the Mitsubishi-built Plymouth Arrow pickup, Ford had the Mazda-built Courier, and GM had the Isuzu Faster-based Chevy LUV. Each type rusted with great eagerness and were near-disposable cheap, so they’re all very rare today. I see maybe one LUV per three years of junkyard visits, so this ’79 LUV Mikado grabbed my attention right away. (Read More…)

By on December 4, 2012

All right, we saw one of the rarest examples of Detroito-Japanese badge-engineering of the 1980s in Sunday’s Junkyard Find— a Chrysler/Mitsubishi truck— and today we’re going to look at GM/Isuzu truck that’s a bit less uncommon (but still not something you see every day): a Chevy LUV wearing its original Isuzu badging. (Read More…)

By on January 13, 2012

The Chevrolet LUV may have been one of the dorkier car names in the annals of automotive history, but it’s arguably better than the moniker of its Japanese counterpart, the Isuzu Faster. Korean car maker SsangYong’s new truck, the Korando Sports, is being dubbed the “Leisure Utility Vehicle”, and if parent company Mahindra can get their act together, the USA stands a chance of getting some LUV in the future.

(Read More…)

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