Once Toyota Stouts and Datsun 520s began selling in sufficient numbers (in spite of the Chicken Tax) to attract Detroit’s attention, the idea of selling small pickups— without actually tooling up to build them— seemed appealing to the Big Three. Chrysler had the Mitsubishi-built Plymouth Arrow pickup, Ford had the Mazda-built Courier, and GM had the Isuzu Faster-based Chevy LUV. Each type rusted with great eagerness and were near-disposable cheap, so they’re all very rare today. I see maybe one LUV per three years of junkyard visits, so this ’79 LUV Mikado grabbed my attention right away. (Read More…)
Tag: chevrolet luv
All right, we saw one of the rarest examples of Detroito-Japanese badge-engineering of the 1980s in Sunday’s Junkyard Find— a Chrysler/Mitsubishi truck— and today we’re going to look at GM/Isuzu truck that’s a bit less uncommon (but still not something you see every day): a Chevy LUV wearing its original Isuzu badging. (Read More…)
The Chevrolet LUV may have been one of the dorkier car names in the annals of automotive history, but it’s arguably better than the moniker of its Japanese counterpart, the Isuzu Faster. Korean car maker SsangYong’s new truck, the Korando Sports, is being dubbed the “Leisure Utility Vehicle”, and if parent company Mahindra can get their act together, the USA stands a chance of getting some LUV in the future.