For those who must have a chassis cab in something smaller than a full-size truck, Chevrolet’s got you covered.
Tag: chevrolet colorado
Although General Motors’ full-size truck twins failed to outsell the Ford F-Series in January 2015, GM still came out on top as the best-selling truck manufacturer in America last month.
In the previous five months, the Chevrolet Silverado and GMC Sierra had accomplished this feat on their own, outselling the F-Series by 939 units in August 2014, 7076 in September, 2120 in October, 6294 in November, and 6918 units in December 2014. (The F-Series outsold the Silverado/Sierra by 12,263 units in calendar year 2014 and the total GM pickup truck family by 1045 units.)
• Colorado/Canyon sales steadily rising
• 14 of GM pickup sales generated by midsize trucks
• Still not approaching historic levels
Fast forward to January, when pickup truck volume jumped 22% year-over-year and the F-Series’ core F-150 line became more available in new aluminum-intensive form, and GM’s bigger set of twins fell 5643 sales short of overtaking the F-Series for a sixth consecutive month. But viewed as a full-line pickup truck manufacturer, GM’s 42% YOY improvement to nearly 57,000 sales was more than enough to fend off Ranger-less Ford.
The Chevrolet Colorado ZR2 is officially a concept car, but the 2.8L Duramax diesel I4 is coming to showrooms within a year.
TTAC reader (and former GM employee) Mikey alerted me to this video, which I missed, due to promptly shutting off the TV after the Kansas City Royals lost the World Series.
GM’s new mid-size pickup trucks aren’t even on sale yet, but the auto maker is already preparing to add a third shift at its Wentzville, Missouri assembly plant, which will result in 750 additional jobs.
Among the pet segments that enthusiasts hold dear, none has been on a roll the way the mid-size truck market has been. News of the Chevrolet Colorado’s return, along with diesel and manual transmission options, have been greeted with the sort of fanfare that in the glossy buff book era would have been reserved for the newest European supercar.
But this is the age of the internet, the long tail and niches are able to thrive in cyberspace. Our coverage of the Colorado’s debut garnered hundreds of comments, and Phillip Thomas’ excellent analysis piece was our most popular article for a number of days (on the strength of this piece, Phillip will be back with more truck segment pieces).
While it’s easy for us to get excited about the Colorado, the numbers indicate a different story. The mid-size truck market has been in consistent decline, and the Colorado has an even tougher job than it did last time around if it wants to kickstart the segment all over again.