“Do you want to get in and out of your car easily and do you want to be able to back out of a tight parking spot?” Ford Mustang buyer and former Chevrolet Camaro shopper John Oglesby wrote to Car And Driver for its September 2016 issue. “If so, you need the Mustang.”
John Oglesby is truly representative of the market as a whole. After holding its position as the top dog in the segment for five years, the Chevrolet Camaro predictably lost its title to the Ford Mustang in 2015, the year of an all-new Mustang; the last year for the now-departed fifth-generation Chevrolet Camaro.
2016 hosted the launch of an all-new Chevrolet Camaro, but a return to sales leadership wasn’t in the cards. Not at any point since the nameplate’s 2009 return has the Camaro sold so poorly. Year-over-year, U.S. Camaro volume is down 15 percent compared with 2015, the Camaro’s previous worst year since returning. (Read More…)
Anticipating virtually nonexistent demand, General Motors will ship 15 copies of the 2016 Chevrolet Camaro coupe to the United Kingdom for deliveries in September. Another three Camaro convertibles are expected to find homes one month later.
Chevrolet, which concluded a decade-long full-line foray into Europe last year, will sell the Camaro through only one UK dealer, Ian Allan Motors in Virginia Water, Surrey. You may recall hearing that Virginia Water was the first UK locale outside London in which the average price of a new home crested £1,000,000.
British buyers heading to Virginia Water in search of a new Camaro will certainly need to have access to more funds than buyers who are keen on a new Ford Mustang. Given the blame we cast for poor U.S. Camaro sales on a pricing scheme that presents the Camaro as a premium pony car, it’s not surprising to see that Camaro pricing in the UK would be similarly lofty.
But there’s one key difference. (Read More…)
Yes, Camaro sales figures. They’re not attractive, not what General Motors was accustomed to achieving when the reborn Camaro returned in 2009 as a fifth-generation Ford Mustang fighter. Not for the first time, we told you that story yesterday. Much as we all expected that the Camaro, in its final year, would be outsold by the high-production sixth-gen Mustang in its first year, 2015 is over. This is 2016. The Camaro is the new car. The Mustang could be resigned to Yesterday’s News status.
Instead, the Mustang is outselling the Camaro by huge margins, the Dodge Challenger has outsold the Camaro in each of the last three months, and Camaro volume is down 37 percent since May, year-over-year.
What’s an automaker to do? (Read More…)
General Motors just released pricing and performance figures for its 2017 Chevrolet Camaro ZL1, and unless Ford comes up with a hotter Mustang, it looks like Dodge still holds the domestic performance crown.
Billed as the most powerful production Camaro ever, the 650-horsepower ZL1 comes with an MSRP of $62,135 for coupe models, $69,135 for drop-tops. Lower-end models stand to benefit from Chevy’s 1LE performance package. (Read More…)
U.S. sales of America’s three pony-muscle car coupes slid 2 percent in July 2016 despite meaningful gains from both the Ford Mustang and Dodge Challenger.
Cast it all in the direction of the Chevrolet Camaro, sales of which plunged 26 percent, a loss of nearly 2,000 sales for Chevrolet dealers compared with July 2015.
Camaro sales declined in 7 of the last 12 months, diving by 9,517 units during a span of three consecutive year-over-year decreases between May and July. After the Camaro outsold the Ford Mustang in five consecutive years, it now appears certain that 2016 will be the second consecutive year in which the Mustang easily outsells the Chevrolet Camaro.
One might even say the Mustang is going to win, “by a lot.” (Read More…)
You remember the Avista — the sexy concept coupe unveiled by Buick at the North American International Auto Show in January (before being spirited away forever)?
Apparently, several people at General Motors weren’t happy that the concept’s shapely flanks and lithe profile saw the light of day, despite favorable reaction from the media. According to an uncorroborated source at GM Inside News, the Avista’s arrival was a blow to the team behind the Chevrolet Camaro. (Read More…)
An anonymous GM employee writes:
I have a field role with General Motors that affords me the luxury of driving (mostly) anything in The General’s portfolio. I can choose from any brand except Cadillac, and can’t drive a Corvette or pickup (because of retail demand and limited supply). I’m 22 with student debt down into the low four digits. GM pays for gas, insurance, and incidentals like oil changes and winter tires because I need a car to do my job. I live in a snow-heavy state where I’m expected to do around 30,000 miles a year for business travel alone. Finally, I switch out cars every four months because that means it remains eligible for new vehicle incentives and programs when it’s sold back to the dealer at a big discount.
Here’s the catch: the vehicle is considered a taxable benefit.
After TTAC delved into the details of the sixth-generation Chevrolet Camaro’s gradual decline last month, General Motors reported the worst sales month for the Camaro since November 2014.
June 2016 sales of the Chevrolet Camaro fell to a 19-month low. With only 4,969 sales — a huge number by the standards of most sporting cars but a 40-percent drop compared with the Camaro’s five-year June average — U.S. Camaro volume fell below 5,000 units for just the second time in the last 18 months.
Newly launched this past winter, the latest Camaro’s sales have fallen well below the totals achieved by the six-year-old fifth-gen Camaro in its final — and worst — year on the market. In the first-half of 2015, GM reported 42,593 U.S. sales of the Camaro, a 9-percent year-over-year drop. Yet one year later, the new Camaro is down 14 percent to 36,834 units, a drop of 5,759 sales. (Read More…)
On the Muscle Car Calendar, 2016 was supposed to be the Year of Camaro.
After outselling the Ford Mustang in the United States in five consecutive years between 2010 and 2014, it wasn’t surprising to see the Chevrolet Camaro fade into a distant second place in calendar year 2015. The Mustang was all-new in sixth-generation form for model year 2015; the Camaro was in its seventh and last year of its fifth iteration. The refreshed Dodge Challenger’s success may have played a role in the Camaro’s sharp decline, too, as 2015 was the seventh consecutive year of U.S. Challenger sales growth.
2016, with the reborn Camaro freshly reengineered and the Mustang no longer the freshest American muscle, is not turning out to be the Camaro’s time to shine.
Through the first five months of 2016, the Ford Mustang has outsold the Chevrolet Camaro by 21,324 units in the United States, a margin that may be impossible for the Camaro to overcome by year’s end. (Read More…)
If you’re going to hit a pole in a Dodge Challenger, it’s better to nail that sucker head-on or it miss altogether.
That’s the takeaway from a series of crash tests performed by the Insurance Institute for Highway Safety, where Dodge’s muscle coupe scored itself a “marginal” rating in the small front overlap test.
The IIHS normally doesn’t test niche vehicles, but V8-powered Challenger, Ford Mustang and Chevrolet Camaro models are hot-selling items and buyers demanded it. (Read More…)