The 2015 Easter Jeep Safari “Chief” is an homage to the full-size Cherokees of the 1970s.
Jeep has this whole concept car thing figured out.
Whereas most manufacturers use concept cars as a glimpse into the near future (or not, See “NSX, Acura”), Jeep makes weird-ass, proof of bad-ass concepts like this Chief, a 2012 “Call of Duty: Modern Warfare 3” Wrangler turned surf-weirdo-baby blue-SUV that goes to show how much lead Jeep designer Mark Allen has nothing to do all day.
(Allen once told me his job with the Wrangler is done every year when nothing changes and that’s how it should be.)
Jeeping in Moab isn’t only a neologism — it’s also a tradition. Like most traditions (anniversaries, birthdays, etc.) it’s hard to pin when the rites began, why they started, or – most importantly – why they continue. For people who live in and around Moab, Jeeping is a mostly tolerable exercise that pours money into the small, southern Utah town that welcomes more its hikers, bikers and frequent hitchhikers to its two spectacular national parks than any rolling convoy of rock-crawling muscle.
I’m guessing very few people in the town can remember why the first person took a motorized vehicle up a beautiful geological formation and into the sand behind it.
Jeeping is also mildly entertaining for locals, up until the moment someone rolls up the hill in a car that looks like it has very little business being there. Then it becomes wonderfully fascinating for everyone.
“Extras with cars! This way!”
A 20-something assistant to someone else’s assistant guides us to where the next shoot will take place.
“You! You! And You! We need you for wardrobe!”
Me? This can’t be good.
“When I see a Range Rover on the street, my blood boils, because we should be able to do a thing like that,” quoth the great Sergio, “And we will.” Say what you like about the leadership Chrysler has had since the days of the AMC/Renault Alliance, but with this comment about the need for a grander Cherokee, if you will, the maximum leader of FCA has shown that he understands the Jeep brand, and its role in America, less than any of his predecessors.
The Obvious Choice. (photo courtesy: forums.vwvortex.com)
TTAC Commentator writes:
Hello Sajeev! Very long time reader, but first time I’ve ever reached out. To start, I happen to be a huge RWD ford fan, (I’m actually helping my best friend put together his 94 mark viii). Now with your interest gained… (Read More…)
A select group of 2015 Chrysler 200s and Jeep Cherokees will enter showrooms with stop-start technology on-board later this year.
The folks at Jeep have known for some time that high volume on-road models have to be part of the mix to keep low volume off-road models viable. From the 1946 Willys Station Wagon and the original Wagoneer, to the Grand Cherokee and the Compass, Jeep has been on a steady march towards the word no Wrangler owner wants to hear: “crossover”. Their plan is to replace the off-road capable Liberty and compete with the RAV4, CR-V and 20 other small crossovers with one vehicle: the 2014 Cherokee.
With two ambitious (and contradictory) missions and unconventional looks, the Cherokee has turned into one of the most polarizing cars in recent memory. It is therefore no surprise the Cherokee has been getting mixed reviews. USA Today called it “unstoppable fun” while Consumer Reports called it “half baked” with a “choppy ride and clumsy handling.” Our own Derek Kreindler came away disappointed with its on-road performance at the launch event, though he had praise for the Cherokee’s off-road capabilities. What should we make of the glowing reviews, and the equally loud dissenting voices?
In a week we will post our first full review of the all-new and all-controversial 2014 Jeep Cherokee. The new Jeep isn’t just raising eyebrows for the love-it or hate-it styling. Or the resurrection of the Cherokee badge. Or the constant delays in production. Or the transverse mounted engine. Or the lack of solid axles. None of that laundry list seems to cause as much discussion around the automotive water cooler than ZF’s 9HP 9-speed transmission. Click past the jump for a deep dive into the tranny with more speeds than my bicycle. If you don’t want to explore transmissions in detail, don’t click. You have been warned.
Chrysler Group LLC CEO Sergio Marchionne threw down the gauntlet for Jeep during an interview on Detroit’s WJR-AM at the 2014 Detroit Auto Show, proclaiming that the Rubicon-rated brand will move 1 million units onto the trails and highways by the end of this year.