The Jeep brand is Fiat-Chrysler’s biggest money maker, so it’s no wonder that CEO Sergio Marchionne is scattering factories around the world like a sailor’s offspring.
The company’s head honcho outlined his business plan for the brand in an interview published by Automotive News, and it involves no longer having to make a “Sophie’s Choice” decision with Jeep output. (Read More…)
Examples of the XJ Jeep Cherokee are everywhere in Denver junkyards (nearly as numerous as late-1990s Subaru Outbacks, these days), and it takes a special one to make me deploy my camera. I thought the factory-installed orange tape stripes on this ’91 Cherokee Sport were interesting, and now today’s ’93 with innovative tree-branches-and-rattlecans camo job has made the cut. (Read More…)
If you didn’t know it was Jeep’s 75th anniversary this year, it’s your fault for not paying attention. Pretty much all of the automaker’s SUVs are rolling billboards for its “Since 1941” branding, and now Jeep is officially doing something to celebrate.
Jeep launched its 75th Anniversary lineup Wednesday, which includes special editions for all its models. All of the Jeeps are candied in some sort of “macho” green — Jungle Green, Sarge Green or Recon Green — with bronze wheels, some sort of opening roof, and available cloth.
Oh, and there are a bucket-full of badges everywhere so you can feel special edition too.
The Wall Street Journal reported that Jeep’s remarkable sales pace may be fueled in part by a significant increase in fleet sales through the first 10 months of this year.
According to the newspaper, which cited R.L. Polk’s sales figures, Jeep through October increased its deliveries to rental companies by 57 percent compared to the same period last year.
Through October, 11.2 percent of Jeep’s overall sales were to fleet buyers, according to the report. A Jeep spokesman told the Wall Street Journal that the fleet increase was due to Cherokee deliveries to rental companies that weren’t reported until this year.
Who would have known that one of the largest parts supply recalls in U.S. history could poison the well for the rest of your business?
That, and Jeep needs you to keep it dry for a minute, Porsche pulls another player from Volkswagen’s bench and how big does Magna International’s yacht need to be anyway, after the jump.
The XJ Jeep Cherokee was made for approximately a thousand years (OK, 32 years, counting the still-in-production BAW Knight S12), and these trucks are still extremely easy to find here in Colorado. Nice XJs still command good prices here, but used-up ones fill the local wrecking yards. Since I shared a junked Grand Cherokee last week, it’s only fair that we should admire a discarded Colorado Cherokee Sport. (Read More…)
The 2015 Easter Jeep Safari “Chief” is an homage to the full-size Cherokees of the 1970s.
Jeep has this whole concept car thing figured out.
Whereas most manufacturers use concept cars as a glimpse into the near future (or not, See “NSX, Acura”), Jeep makes weird-ass, proof of bad-ass concepts like this Chief, a 2012 “Call of Duty: Modern Warfare 3” Wrangler turned surf-weirdo-baby blue-SUV that goes to show how much lead Jeep designer Mark Allen has nothing to do all day.
(Allen once told me his job with the Wrangler is done every year when nothing changes and that’s how it should be.)
Jeeping in Moab isn’t only a neologism — it’s also a tradition. Like most traditions (anniversaries, birthdays, etc.) it’s hard to pin when the rites began, why they started, or – most importantly – why they continue. For people who live in and around Moab, Jeeping is a mostly tolerable exercise that pours money into the small, southern Utah town that welcomes more its hikers, bikers and frequent hitchhikers to its two spectacular national parks than any rolling convoy of rock-crawling muscle.
I’m guessing very few people in the town can remember why the first person took a motorized vehicle up a beautiful geological formation and into the sand behind it.
Jeeping is also mildly entertaining for locals, up until the moment someone rolls up the hill in a car that looks like it has very little business being there. Then it becomes wonderfully fascinating for everyone.
“Extras with cars! This way!”
A 20-something assistant to someone else’s assistant guides us to where the next shoot will take place.
“You! You! And You! We need you for wardrobe!”
Me? This can’t be good.
“When I see a Range Rover on the street, my blood boils, because we should be able to do a thing like that,” quoth the great Sergio, “And we will.” Say what you like about the leadership Chrysler has had since the days of the AMC/Renault Alliance, but with this comment about the need for a grander Cherokee, if you will, the maximum leader of FCA has shown that he understands the Jeep brand, and its role in America, less than any of his predecessors.