Through the first nine months of 2014, U.S. Buick volume is up 8% to 170,764 units, nearly 50,000 sales back of Lexus, sales of which have risen 16%. Though Buick, the 19th-best-selling auto brand in America, trails Lexus, the 18th-best-selling brand, by a wide margin, Buick has opened up a wide lead over America’s three next-best-selling brands, Audi, Cadillac, and Acura. (Read More…)
Tag: Chart Of The Day
Through the first nine months of 2014, sales of the Chrysler 200 are down 27%. That’s to be expected, as the 200 was transitioning from Sebring-based (but Pentastar-powered!) fleet favourite to sleeker 2015 200 form. Granted, Toyota is transitioning from Camry to refreshed Camry and sales are up 5% this year, but that’s a somewhat invalid comparison for another day. Dodge Avenger volume is down 37% to 49,363 units in 2014, but again, this was an anticipated decline, as Chrysler Group has actually killed off the Avenger.
Jointly, the duo is down 31% to 124,505 units. For the third time, this is not a shocker. We expected a period of decreasing 200 volume, and we knew the Avenger’s drops were going to be severe.
American consumers are on pace to buy and lease more new vehicles in 2014 than at any point since 2007, if not earlier. The seven largest automakers in the United States generate 77% of the market’s volume. For each of those seven, this chart breaks down the vehicle categories where their volume is created.
For Hyundai and Kia, this means 77% of their sales are generated by traditional passenger cars, and 37% of their own car volume with the Sonata and Optima. At Ford Motor Company, 30% of their U.S. volume is derived from pickup truck sales, the F-Series lineup. At the Chrysler Group, minivans are responsible do 14% of the load-lugging. (Read More…)
Outside of Maserati, which sold more cars than Jaguar in August 2014, Jeep is America’s fastest-growing auto brand in 2014. Through the first eight months of 2014, Jeep’s U.S. volume is up 45%, an increase of more than 143,235 sales.
Total FCA/Chrysler Group sales are up 14%. That’s no small feat, but it’s abundantly apparent that Jeep is motivating much of the Chrysler/Dodge/Fiat/Jeep/Ram gains. (Ram brand sales are up by nearly 58,000 units year-to-date.)
As FCA/Chrysler Group car volume plunges, sliding 18% this year according to the automaker, Jeep’s massive improvements are all the more important.
And it’s not all Cherokee-derived. Sales of Jeep’s other models, the Wrangler, Grand Cherokee, Patriot, and Compass, are up 11% in 2014. The Chrysler family now relies on the brand for more than three out of every ten sales, well up from fewer than two out of every ten in 2004.
It’s not a brand new thing, this Subaru-besting-Volkswagen trend. But when Subaru outsold the Volkswagen brand in the United States in 2009 and 2010, Subaru was on a rapid upswing despite the market’s sharp decline, and all auto sales results were thought to be skewed by the recession.
Minivan sales in America have grown 6% this year even as last year’s top seller, the Honda Odyssey, has suffered a 4.5% year-over-year volume decline. A slight uptick in Toyota Sienna volume has helped, but decreased sales from the Nissan Quest and now-cancelled Mazda 5 haven’t helped.
In a manner of speaking, this chart is nothing more than anecdotal evidence. But it’s also evidence that’s been collected nationwide over the span of a decade from one of America’s largest auto sellers.
Proof that America is gradually moving away from traditional passenger cars to “crossovers” is better seen in a glance of the complete numbers for all vehicles. But the CR-V/Accord relationship is a useful one for telling a story.
As recently as 2006, American Honda sold more than two Accords for every CR-V. The CR-V’s reign as America’s favourite utility vehicle, suspended only briefly in 2011, began in 2007, a year in which Honda sold 1.8 Accords per CR-V. Fast forward to the first seven months of 2014 and Honda sells 1.2 copies of the Accord, America’s second-best-selling car, for every CR-V.
Mazda’s U.S. market share hasn’t been much more than level since a pre-recession surge, if you can call it that, to 1.99% in 2008. A brand known as something of the poor man’s BMW should be selling a large volume of cars in America, but BMW, with its expansive model range, sells nearly as many vehicles.
Subaru, on the other hand, has risen from niche status to a mainstream status in the span of a few short years. The WRX/STi and BRZ do contribute – 7.1% of the brand’s 2014 volume through the end of July – but Subaru has developed a real knack for knowing what U.S. buyers want. Consider the XV Crosstrek, an Impreza-based tall rider which, as it happens, easily outsells the Mazda 6.
Through the first seven months of 2014, every Scion model except the tC is selling less often than they did one year ago. The iQ’s 47% drop equals 1244 fewer sales through seven months. The FR-S’s 24% decrease translates to 2802 fewer sales.
Scion sold 173,000 new vehicles in 2006, the brand’s best year on record. With likely no more than 65,000 sales in 2014, Scion will have declined 62% from that point. (It was, not surprisingly, worse between 2009 and 2011.)
Scion’s Toyota parent company, however, sells a rather large number of vehicles in America. With just 2.6% of U.S. Toyota volume coming from Scion – 12% from Lexus – it’s not as though this has to be a long-term headache. Twelve different nameplates, on their own, outsell the Scion brand as a whole.