By on August 30, 2014

Accord CR-V sales chartIn a manner of speaking, this chart is nothing more than anecdotal evidence. But it’s also evidence that’s been collected nationwide over the span of  a decade from one of America’s largest auto sellers.

Proof that America is gradually moving away from traditional passenger cars to “crossovers” is better seen in a glance of the complete numbers for all vehicles. But the CR-V/Accord relationship is a useful one for telling a story.

As recently as 2006, American Honda sold more than two Accords for every CR-V. The CR-V’s reign as America’s favourite utility vehicle, suspended only briefly in 2011, began in 2007, a year in which Honda sold 1.8 Accords per CR-V. Fast forward to the first seven months of 2014 and Honda sells 1.2 copies of the Accord, America’s second-best-selling car, for every CR-V.

By on August 23, 2014

Mazda Subaru U.S. sales chartThe more some things stay the same, the more other things change. Or so the saying doesn’t go.

Mazda’s U.S. market share hasn’t been much more than level since a pre-recession surge, if you can call it that, to 1.99% in 2008. A brand known as something of the poor man’s BMW should be selling a large volume of cars in America, but BMW, with its expansive model range, sells nearly as many vehicles.

Subaru, on the other hand, has risen from niche status to a mainstream status in the span of a few short years. The WRX/STi and BRZ do contribute – 7.1% of the brand’s 2014 volume through the end of July – but Subaru has developed a real knack for knowing what U.S. buyers want. Consider the XV Crosstrek, an Impreza-based tall rider which, as it happens, easily outsells the Mazda 6.

By on August 16, 2014

Scion U.S. sales chart July 2014Having reached a four-year peak in 2012, the year in which the FR-S first arrived, sales at Toyota USA’s Scion division slid 7.1% in 2013.

Through the first seven months of 2014, every Scion model except the tC is selling less often than they did one year ago. The iQ’s 47% drop equals 1244 fewer sales through seven months. The FR-S’s 24% decrease translates to 2802 fewer sales.

Scion sold 173,000 new vehicles in 2006, the brand’s best year on record. With likely no more than 65,000 sales in 2014, Scion will have declined 62% from that point. (It was, not surprisingly, worse between 2009 and 2011.)

Scion’s Toyota parent company, however, sells a rather large number of vehicles in America. With just 2.6% of U.S. Toyota volume coming from Scion – 12% from Lexus – it’s not as though this has to be a long-term headache. Twelve different nameplates, on their own, outsell the Scion brand as a whole.

By on July 16, 2014

BsrTeYECEAAYuq0

 

This chart, courtesy of IHS Automotive, shows that for the first time in America, crossovers have edged out sedans as the most popular body style.

(Read More…)

By on May 7, 2014

FCAEuropeSlide

 

One of the frequent themes discussed on TTAC is the rising inequality of the mainstream car market in Europe. Since the Great Financial Crisis, Europe’s auto market has not only undergone a severe contraction in terms of volume, but also a radical shift in its composition.

(Read More…)

By on April 30, 2014

csegmentpremium

 

Yesterday’s chart didn’t include premium C-segment entrants, but commenter Vega beat me to the punch in mentioning them.

(Read More…)

By on December 20, 2011


Ever since emerging from bankruptcy, the Chevrolet Cruze has been something of a symbol of GM’s rebound. Widely hailed by the automotive media as General Motors’ strongest effort to date in a compact segment that has become increasingly important in recent years, the Cruze seemed to show that the “new” GM was capable of selling smaller cars on their merits, rather than as afterthoughts to more profitable truck, SUV and large car offerings. And indeed, through the first half of this year, it seemed that the Cruze was something of a roaring success, regularly outselling its segment competitors. But then, in June, when production shifted from 2011 models to 2012 models, something changed: sales started to slow, and inventories started to rise. As Cruzes began piling up on dealer lots, GM trimmed production moderately, but still, inventories began to grow out of control. Clearly something was going wrong.

UPDATED: “Big Six” compact sedan monthly sales graph (Jan-Nov, 2011) added to gallery after the jump.

(Read More…)

By on November 14, 2011

I’ve suggested in these pages that the several documented fires involving Chevrolet Volts suggest some kind of pattern, as no other major-manufacturer EVs have been involved in any reported fires. But, as Ronnie Schreiber at Cars In Depth points out, even that pattern seems to pale in comparison to the National Fire Protection Association’s tally of highway vehicle fires in the US each year. Though the number of highway vehicle fires has decreased significantly since 1980, 2009 still saw 190,500 fires. And between 2003 and 2007,

On average, 31 highway vehicle fires were reported per hour. These fires killed one person a day.

(Read More…)

By on November 8, 2011

 

With today’s chart showing the abject failure of Lexus’s HS250h, we thought we’d dig deeper into Lexus’s 2011 performance by breaking out the brand’s core model sales over the year. And, to be perfectly honest, they don’t look as bad as you might expect. Though the tsunami-related supply shortages cut a huge hole out of Lexus’s sales this year, the overall momentum model-by-model doesn’t seem as bad as I might have thought, given that Lexus is the most-stumbling brand of the  year, sales-wise. And, to give a little more context to this focused at Lexus’s portfolio, we’ve included a chart of year-over-year performances through October of all the luxury/premium brands. 

 

By on November 7, 2011

Sales analysis for calender-year 2011 hasn’t been easy, as supply disruptions in Asia have caused sales dips that may not be related to actual market demand. So, it’s not entirely surprising that Subaru’s sales numbers seem to be drooping this year, after two years of spectacular sales growth. Indeed, the brand’s sales releases make much of its inventory woes, although Subaru USA’s Thomas Doll still insists that

Based on the continuing strong demand for our products, increased supply through December and the launch of the all-new Impreza we expect to finish 2011 with the fourth consecutive year of sales growth for Subaru.

And he may be right (note: our estimate of declining 2011 volume above is non-seasonally-adjusted). In fact, through October, Subaru was less than 1% off its pace for the previous year’s sales through October. On the other hand, if you look at Subaru’s sales over the last 18 months, you’ll find that not all of its sales slippage can be blamed on the tsunami….

(Read More…)

Recent Comments

New Car Research

Get a Free Dealer Quote

Staff

  • Contributing Writers

  • Jack Baruth, United States
  • Brendan McAleer, Canada
  • Marcelo De Vasconcellos, Brazil
  • Vojta Dobes, Czech Republic
  • Matthias Gasnier, Australia
  • W. Christian 'Mental' Ward, Abu Dhabi
  • Mark Stevenson, Canada
  • Cameron Aubernon, United States
  • J Emerson, United States