Note the date of publication is 1914, not 2013

While following the he said he said back and forth between the New York Time’s James Broder and Tesla’s Elon Musk, over Broder’s unsuccessful drive from New York to Boston in a Tesla Model S, it seemed to me that one important factor affecting consumer acceptance of EVs is being obscured by all the Sturm und Drang of the NYT and Musk both working this story for maximum bad publicity for their respectless enterprises. That factor, ironically, is why Tesla set up the media road trips in the first place, the fact that EVs will need a publicly accessible charging infrastructure if they are going to be seen as anything other than town cars. The Model S press trips from DC to Beantown were supposed to demonstrate Tesla’s expanding network of locations equipped with Tesla’s “Supercharger” quick charging stations.

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A few months ago, BMW announced that it was throttling back (or should that be rheostating back?) on it’s “i” branded EV program, in part due to a lack of public charging station infrastructure. A company that sells as many gasoline and diesel powered cars as BMW does can afford to temper its enthusiasm for cars that run on electrons. A company that only sells battery powered electric cars, as Tesla does, doesn’t have that luxury.

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UPDATE: Toyota confirms:

Recent reports have incorrectly stated that the 2012 RAV4 EV will only be marketed to fleet and car sharing programs.  We’d like to set the record straight.  The 2012 RAV4 EV will definitely be sold to the general public.  We anticipate robust public interest in the RAV4 EV and are keen to inform consumers that their future vehicle options include a battery electric Toyota.

Toyota is the only manufacturer bringing two battery electric vehicles to the market in 2012 – the RAV4 EV and the Scion iQ EV.  While the RAV4 EV will be available to the public, the Scion iQ EV will be marketed to fleet and car sharing programs only.

A number of major auto outlets got clowned yesterday when a Pike Research blog item seemed to quote Toyota Business Planning Manager of Advanced Vehicle Marketing Geri Yoza as saying the Tesla-developed RAV4 EV would not be sold to private customers, but would distributed to fleets and car sharing services. Not so, it turns out, as Toyota has corrected the Yoza quote by confirming that only the electric version of the iQ city car will definitely not be offered for public sale. But by the time Pike Research got its facts straight, the misinformation had ben regurgitated by the biggest names in car blogging, and had even made its way over to the other side of the Atlantic. The worst part: the real issue brought up in the Pike Research piece was largely lost in the autoblogosphere’s rush to prove Mark Twain’s adage that “a lie can travel halfway around the world while the truth is putting on its shoes.” And, as usual, the slow-dressing truth is a lot more interesting than the globe-trotting lie…

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We didn’t want a big fleet of electric vehicles. We’re only just over two years or so away from the games and time is running out to create a viable network. Many of the vehicles will be used for around 18 hours a day. It’s hard graft, and we knew BMW could supply the vehicles to meet these demands.”

Paul Deighton, CEO of the London Organizing Committee for the Olympic Games (LOCOG) explains to Autocar why the games won’t be relying on electric vehicles in 2012. Nissan had presented a bid to be the games’ official vehicle supplier which proposed using Leaf EVs for over half the planned fleet. A “small proportion” of BMW’s winning fleet proposal will be electric MINI Es, and all proposals were required to achieve a fleet average of 120g/km of CO2. But that hasn’t stopped Nissan from getting petulant.

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