Tag: charade

By on July 10, 2012

Has anyone seen a Daihatsu Charade on the street in the United States at any time during the current century? Strangely, I’ve now seen two of them in Denver junkyards this year. First there was this ’90 Charade SE, and now we have this ’89 Charade CLS. (Read More…)

By on January 12, 2012

Did anyone in America buy Daihatsu Charades? In at least one case, yes! (Read More…)

By on March 22, 2010

What a difference twenty years makes. The eighties was the Japanese decade, when they were going to take over the US, if not the world. They bought prime real estate assets like Rockefeller Center and Pebble Beach. They wrote books telling the US how to fix its problems. And their car makers were swamping the US like a tsunami. The last of the holdouts, Daihatsu, finally showed up on our shores at a rather inauspicious time: 1988, one year before the great Japanese stock market collapse. Did Daihatsu’s failure and retreat in 1992 have to do more with Japanese hubris in trying to sell a “BMW quality” Geo Metro, or was the Charade just an overpriced charade? Or is there a difference? (Read More…)

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