Tag: Challenger

By on August 15, 2017

friedman

It’s the stuff of which public relations nightmares are made.

For the past couple of years Dodge has sponsored Motor Trend‘s “Roadkill” show, which can be thought of as a generic white-label take on Fast N’ Loud. It’s worth noting that Dodge did several promotions with Rawlings before parting ways with him and settling for the Roadkill team; the brand appears to believe that its heartland audience is best reached through flamboyant/quasi-authentic/redneck-chic YouTube personalities. What that says about FCA’s view of its customers is an exercise best left to the reader.

This past weekend, Dodge and Roadkill teamed for “Roadkill Nights on Woodward,” a staged car show and street-drag event in Detroit. There’s been no small amount of interest in this among the company’s owner base and from what I can see the event was a rip-roaring success, chock-full of Vipers and Demons and whatnot. Whenever an automaker spends this much money on any public relations exercise, there is always a tremendous amount of data deep-diving done immediately afterwards to demonstrate ROI of the expenditure via social media visibility, buff-book coverage, and mainstream mentions. Given the big turnout both online and in real life, I’m sure Dodge and its marketing partners were looking forward to the Monday meeting where they could pat themselves on the back for a job well done.

As it turns out, this weekend was an absolute barn burner of Dodge-branded media exposure. Unfortunately, the Dodge in question wasn’t a Demon lifting its front wheels on Woodward. Instead, it was a V6-powered 2010 Challenger that was driven into a crowd of anti-white supremacist protesters in Charlottesville, Virginia, causing one fatality and multiple injuries.

The odd coincidence of a “Roadkill”-themed promotion with a Challenger-caused hit-and-run fatality in Charlottesville has pundits on both sides of America’s culture war salivating — and with this unforeseen notoriety comes an unusual, and nearly unprecedented, demand.

(Read More…)

By on March 15, 2017

American V8 Muscle

A few months ago, I promised the B&B they would never see American muscle cars in this Ace of Base series. Why? Well, it’s my firm belief the likes of Mustang, Camaro, and Challenger should be permanently equipped with a V8 engine and its accompanying sultry exhaust note.

I am here before you today not to break my promise, but — as I’ve said to my wife on occasion — to creatively keep my promise. Let’s find out what shoppers get for their cash in a no-option, V8-equipped example of the hairy-chested coupes hawked by the Detroit Three.

(Read More…)

By on December 14, 2015

2015 Ford Mustang Exterior-003

The new Mustang is handsome, isn’t it? I was behind one the other day in traffic, and I couldn’t take my eyes off it: in the right color, with the right wheels, there’s a good argument to be made that the Mustang is one of the most attractive coupes on the market today. Too bad it’s still just another in a long list of retro designs.

I was thinking about this recently because there has been a lot of retro designs in the last few years — and virtually all of those models are still sporting retro designs. Which leads me to wonder: Has anyone ever actually successfully followed up on a retro design? Has anyone ever created a retro design, and then un-retroized it, and still found success?

In other words: Once you’ve gone retro, is it even possible to go back?

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By on November 27, 2015

2014 Dodge Challenger SRT8

This isn’t the first SRT product to wear the Digestible Collectible title, but it is certainly the oddest. Ever since our news editor Aaron Cole sent this to me earlier this week, I’ve been looking over the ad in bewilderment.

Perhaps that’s the point. I can’t see any other reason why one would take a limited-production, low-slung, high-powered, long-wheelbase pony car and lift it a couple inches other than to make people point and stare. It certainly isn’t going to be of any use off-road beyond well-groomed trails.

To top things off, this 2014 Dodge Challenger SRT8 has been fitted with an Edelbrock supercharger, making this a proto-Hellcat.

A proto-Hellcat with light truck off-road tires.

(Read More…)

By on August 22, 2015

2015 Dodge Challenger SRT Hellcat

Just in time for super-low gas prices, Dodge’s Hellcats will cost $3,650 to $4,200 more next year — at least — Autoblog is reporting.

The 2016 Challenger Hellcat will start at $65,190 — including destination and gas guzzler tax, an increase of $4,200 over 2015. The Charger will start at $68,640 — including destination and tax, which is an increase of $3,650.

(Those prices don’t reflect the “market adjustment” one could likely see for the highly coveted, limited-production vehicles. Although, Dodge really doesn’t like that.)

(Read More…)

By on July 27, 2015

2015 Dodge Challenger SRT Hellcat

Dodge will roughly double the number of Charger and Challenger Hellcat models it makes next year and will significantly change the way dealers can order the 707-horsepower model in the future, the company announced Monday. Dodge also announced that it would be cancelling nearly 900 unfulfilled 2015 orders and honoring those prices for 2016.

Dealers will begin taking new orders for the super-performance cars sometime around Aug. 10 and will only be allowed to order their specific allocation. According to Automotive News, reports surfaced last year of Dodge dealers accepting deposits for many more Challenger and Charger Hellcat models than they were allotted.

Dealers will begin receiving Hellcats in September through February.

(Read More…)

By on July 4, 2015

Supercharged 6.2-liter HEMI® Hellcat V-8 engine produces 707 ho

Nothing is more American than a high-horsepower V8 in a muscle car. Thanks to increased demand, roads are going to feature more of that familiar V8 rumble as Dodge ramps up Hellcat production.

(Read More…)

By on May 30, 2015

chally1

“Let me show you how this works,” Danger Girl laughed, as we descended the stairs in the airport parking garage. I call her Danger Girl because

0. I keep putting her in danger, sometimes mortal;
1. She soloed in a Cessna before she turned seventeen;
2. She has certain other dangerous habits that, this being a different kind of publication than it was in days past, cannot be discussed in the full and frank fashion with which it was once my delight to oppress our more delicate readers.

She’d told me that we were renting a Camry. I was happy about this. I like renting Camrys. But as we walked towards a line of cars that clearly included Camrys, Danger Girl took a sharp right turn towards a black Challenger in what I was pretty sure was the rental return lane. “I can take any car I want,” she informed me, “so I’m going to take this one.” I loaded our luggage into the wide, flat, Seventies-style trunk as she fired up the Pentastar and adjusted the seat. “Off we go!” she laughed, and we drove up two levels of a circular ramp and out into the warm California night.

As we entered the freeway, something occurred to me.

“Hey… aren’t you supposed to, like, tell somebody you’re taking this car?”

(Read More…)

By on April 17, 2014

2015-Dodge-Challenger-7

Prior to the 2015 Dodge Charger descending onto the stage, the 2015 Challenger made its world debut at the 2014 New York Auto Show.

(Read More…)

By on August 19, 2013

bts

We’d like to welcome TTAC contributor, point-of-view video auteur, and fan favorite Bigtruckseries to the site for his first contribution. Bigtruck, as many of our readers know, is the owner of a Chrysler 300C. After adding a Jeep Cherokee SRT-8 to his fleet, he decided to attend the SRT Experience and chronicle the event for us. Bigtruck’s not the only reader we’d like to see contributing feature articles, so if you’re interested, please contact us. In the meantime, enjoy a one-hand-on-the-B-pillar romp through Chrysler’s enthusiast event. Naturally, there’s plenty of video! — JB

“SRT” stands for “Street & Racing Technology”. I always assumed it stood for “Street Racing Technology”, but for litigious reasons, “street racing” is something that I’d doubt Chrysler LLC would want to promote.

(Read More…)

By on July 9, 2013


Jeremy writes:

Hi Sajeev,

G’day from Down Under. Big fan of the Vellum Venom column of yours. Car design, and more importantly the smaller details of car design have always fascinated me, even though I couldn’t design a car if my life depended on it. The first bit of design that really hit me was the first appearance of BMW’s “Angel Eyes” on the E39 M5.

Anyway, I’ve always wondered when and more importantly why have the “pull-type” door handles become the norm? (Read More…)

By on February 12, 2013

Last time we had a Challenger SRT8 to review, well, we didn’t review it so much as we burnt the rubber off the rear wheels. Sorry Dodge, we couldn’t help it. After a few Facebook requests, we put Dodge’s 470HP retro coupé back on our wish list and someone at Chrysler decided to trust me with their retro cruiser. If you couldn’t afford that Challenger in the poster on your wall when you were in college, click through the jump to find out what Dodge’s 470HP two-door is like to live with for a week before you throw down 45-large on this retro bruiser.

(Read More…)

By on November 23, 2011

When you’re a 24 Hours of LeMons judge, it’s expected that you’ll roll up to the track in a righteous Judgemobile. Perhaps it’s a fenderless, three-wheeled Amazon, or maybe it’s a woodie Roadmaster… Sometimes, though, you need to call up a car manufacturer’s PR flack and get something new and shiny, then stand by helplessly as it gets T-boned by some LeMons racer’s runaway Winnebago see how the budget-challenged racer crowd responds to its presence. The ’11 Cadillac Escalade Platinum Hybrid Judgemobile was sort of terrible (though it did have great presence) so this time I decided I’d spend the race weekend with a manly, tire-smokin’ V8-powered vehicle that ought to make heartland American car freaks— for example, the sort we get at the Showroom-Schlock Shootout LeMons in Illinois— start chanting teary-eyed Pledges of Allegiance to a fiery sky full of imaginary F-111s. That would be the Challenger SRT8, of course, in Vanishing Point white. (Read More…)

By on September 13, 2010

Over the long haul of the Pony Car Wars, Ford’s Mustang has set the standard to which all others aspire. Having handily outsold the old F-Body Camaros (to say nothing of the nearest import-equivalent, the Nissan Z), Ford reigned alone over the declining muscle-coupe segment for much of the last decade. But the Pony Car cannot thrive alone, and the Mustang couldn’t keep its sales from sliding ever further… it needed some competition. Now, rather than fighting for pieces of a shrinking segment, the Camaro, Challenger and Mustang have been able to grow their sales together, revitalized by the renewed Pony Car Wars. Though our simple volume projection shows the Camaro on track to take the Pony Car crown from the Mustang, the short-term trends indicate a close battle to the finish this year. Hit the jump for summer sales comparisons…

(Read More…)

By on August 16, 2010

Whatever you do, don’t talk about anything related to the car itself. Reference an obscure previous ad for the car instead. Also, if the car’s target market is young men, be sure to make the ad’s protagonist an elderly female. Finally, the concept must be strange enough to be totally unmemorable. Then sit back and watch as your over-the-hill muscle car doubles its volume and still doesn’t quite match the Mustang or Camaro’s volume. Success!

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