By on March 7, 2010

[Note: This piece first ran in May 2007. It seems particularly relevant again in light of the current Toyota unintended acceleration (UA) situation. But please note that the circumstance that caused the Audi UA may, or may not be very different, depending on the circumstances. In the early eighties, electronic gas pedals and complex engine controls and other interfaces such as with ABS/brakes were still on the horizon. Nevertheless, the rules of physics have not been repealed. And an unknown percentage of Toyota UA events undoubtedly are the result of pedal misapplication. Audi’s near collapse in the American market after this incident remains a painful lesson in the power of the media, the slowness of the NHTSA, and the critical PR choices manufacturers make in the wake of a crisis like this. PN]

When I first heard about the Audi “sudden unintended acceleration” segment on CBS’s 60 Minutes in 1986, I knew instantly that they were blowing smoke. Literally. (Read More…)

Recent Comments

  • Sigivald: Just to clarify: “And of the big Volvo wagons that are finding homes in the United States, almost all...
  • legacygt: While they’d sell very few of them, the V90 wagon would look absolutely stunning in a showroom. While...
  • I_like_stuff: I’ve never thought of Cadillac or Lincoln as luxury, so I guess you can’t regain something...
  • VW4motion: Even the salesman told me Honda was working on the paint issue. This was after I pointed out the paint...
  • FreedMike: Hey, you made it about HP, dal.

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Matthew Guy, Canada
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Mark Baruth, United States
  • Moderators

  • Adam Tonge, United States
  • Corey Lewis, United States