After not seeing a single Catera on the street for several years, I ran into this ’98 Catera in a Denver wrecking yard over the winter. That’s the last time I’ll see one of those, I thought, but then a 24 Hours of LeMons team raced a Catera in South Carolina (as the ill-advised result of all my demands for a LeMons Catera). That Cadillac failed spectacularly, of course… and now here’s another Catera in a Denver junkyard! (Read More…)
Posted in Down On The Junkyard
Tagged as 1990s, 1997, 1997 Cadillac Catera, Cadillac, Cadillac Catera, Catera, Denver, Down On The Junkyard, junkyard, Junkyard Find, Opel
Tagged as 1990s, 1997, 1997 Cadillac Catera, Cadillac, Cadillac Catera, Catera, Denver, Down On The Junkyard, junkyard, Junkyard Find, Opel
By the mid-1990s, The General’s top thinkers had finally figured out that 90-year-olds don’t have many car-buying years left in them, which meant that Cadillac had to convince some sub-nonagenarians to buy their cars. Naturally, the focus of this effort would be more on marketing than on the vehicles themselves, but even Cadillac’s most PowerPoint-adept marketing wizards knew that they couldn’t slap Day-Glo orange “Brougham d’Elegance EXTRËËMË ËDITION” badges on the Eldorado ETC, hire 
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