Tag: Catera

By on July 4, 2013

10 - 1998 Cadillac Catera Down On the Junkyard - Picture courtesy of Murilee MartinThe Cadillac Catera, a rebadged Opel Omega that was supposed to entice car shoppers about 50 years younger than the typical (non-Escalade) Cadillac buyer of the time, disappeared from the streets of North America without leaving much of a trace. Sufficient Cateras remain, however, to ensure that examples will show up in wrecking yards from time to time; in this series, we’ve seen this ’97, this ’98, and now today’s find. (Read More…)

By on October 22, 2012

After not seeing a single Catera on the street for several years, I ran into this ’98 Catera in a Denver wrecking yard over the winter. That’s the last time I’ll see one of those, I thought, but then a 24 Hours of LeMons team raced a Catera in South Carolina (as the ill-advised result of all my demands for a LeMons Catera). That Cadillac failed spectacularly, of course… and now here’s another Catera in a Denver junkyard! (Read More…)

By on January 23, 2012

By the mid-1990s, The General’s top thinkers had finally figured out that 90-year-olds don’t have many car-buying years left in them, which meant that Cadillac had to convince some sub-nonagenarians to buy their cars. Naturally, the focus of this effort would be more on marketing than on the vehicles themselves, but even Cadillac’s most PowerPoint-adept marketing wizards knew that they couldn’t slap Day-Glo orange “Brougham d’Elegance EXTRËËMË ËDITION” badges on the Eldorado ETC, hire Napalm Death as celebrity spokesmen, and expect hip/well-heeled 30-somethings to ditch their imports. No, a different kind of Cadillac would be needed. Hey, how about slapping some Cadillac emblems on the Opel Omega? Problem solved! (Read More…)

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