The Truth About Cars » cascada http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Wed, 22 Oct 2014 13:00:49 +0000 en-US hourly 1 http://wordpress.org/?v=4.0 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » cascada http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com Opel Cascada Leading Brand’s Return To Australia http://www.thetruthaboutcars.com/2014/03/opel-cascada-leading-brands-return-to-australia/ http://www.thetruthaboutcars.com/2014/03/opel-cascada-leading-brands-return-to-australia/#comments Thu, 06 Mar 2014 13:30:41 +0000 http://www.thetruthaboutcars.com/?p=766153 Though the local auto industry in Australia is slowly drawing to a close, a few Opels will soon be found in Holden showrooms, beginning with the Cascada convertible. Carsguide reports Holden dealers were told in a briefing to make room for the convertible on their sales floors, as well as to expect more Opels to […]

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Though the local auto industry in Australia is slowly drawing to a close, a few Opels will soon be found in Holden showrooms, beginning with the Cascada convertible.

Carsguide reports Holden dealers were told in a briefing to make room for the convertible on their sales floors, as well as to expect more Opels to arrive in the future. Though nothing more was said about which Opels were to follow, News Corp Australia believes the Astra could be the next in line, sold alongside the locally produced Cruze until the end of all local production in 2017.

The Cascada’s arrival to the Australian market comes after Opel as a brand left the continent in August 2013, where 20 dealerships were folded and 15 office staff based in Melbourne were dismissed due to poor sales; prior to the experiment, Opel sold their cars with Holden badges in the 1990s through the early 2000s.

Opel’s return is part of a strategy by General Motors president and New Zealand native Dan Ammann to reaffirm his employer’s commitment to the Australian market, and to Holden, as he told reporters at the 2014 Geneva Auto Show this week:

We’re going to make sure we bring the product portfolio to the market that the customers really want. The Australian market has evolved a lot… it’s going to come back to how do we best meet their needs.

The Cascada will be sold for $50,000 AUD by the end of 2014.

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GM Trademarks Opel Nameplates Calibra, Cascada in U.S. http://www.thetruthaboutcars.com/2014/01/gm-trademarks-opel-nameplates-calibra-cascada-in-u-s/ http://www.thetruthaboutcars.com/2014/01/gm-trademarks-opel-nameplates-calibra-cascada-in-u-s/#comments Tue, 07 Jan 2014 16:26:23 +0000 http://www.thetruthaboutcars.com/?p=693761 It’s being revealed that Opel registered the Calibra and Cascada names with the U.S. Patent and Trademark Office in December. While some have speculated from the fact that Opel was the registrant of record that General Motors is considering returning its European brand to the United States, more likely the use of Opel was to hide […]

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Opel Cascada

It’s being revealed that Opel registered the Calibra and Cascada names with the U.S. Patent and Trademark Office in December. While some have speculated from the fact that Opel was the registrant of record that General Motors is considering returning its European brand to the United States, more likely the use of Opel was to hide a possible plan by GM to use the nameplates on Buicks. When GM sold Opel’s Astra as a Saturn before shuttering that brand, Opel had been the registrant for that name as well. The automaker has the option of using any of its wholly owned subsidiaries to register trademarks for its use. The Opel Cascada is a two door, four seat convertible that shares a platform with Buick’s Verano and the Chevy Cruze. Calibra isn’t currently being used on an Opel product but in the 1990s Opel used it on a two door coupe version of the Opel Vectra. Of course, many trademarks that have been registered never end up on production vehicles, but the idea of giving Buick dealers a convertible and a coupe to sell isn’t unrealistic.

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QOTD: What Would You Do With The Cascada? http://www.thetruthaboutcars.com/2012/10/qotd-what-would-you-do-with-the-cascada/ http://www.thetruthaboutcars.com/2012/10/qotd-what-would-you-do-with-the-cascada/#comments Thu, 18 Oct 2012 14:54:38 +0000 http://www.thetruthaboutcars.com/?p=464158 The Opel/Vauxhall Cascada got a surprisingly warm reception on TTAC, considering that it’s a ragtop with humble origins based on the Delta II platform (thank you, readers, for correcting my mistake). The internet seems to think that its importation as a Buick is pretty much a done deal, but we can have a thought exercise […]

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The Opel/Vauxhall Cascada got a surprisingly warm reception on TTAC, considering that it’s a ragtop with humble origins based on the Delta II platform (thank you, readers, for correcting my mistake).

The internet seems to think that its importation as a Buick is pretty much a done deal, but we can have a thought exercise where you get to dictate the terms of its introduction.

I’d like to sell this car as a Riviera, since it has a nicer ring to it than “Regal Convertible”, and it’s not really a Regal either (Delta vs. Epsilon platform). Even though it shares its underpinnings with the Verano, a separate nameplate might even be a bit of a halo car for Buick. Not everyone wants a Camaro when choosing a ragtop. This is a great alternative.

Put the Verano Turbo’s 250 horsepower Ecotec in there and you’ve got a pretty credible number to throw out in advertisements  and enough “pep” to impress customers on test drives. The exterior styling and interior materials, at least from the initial press shots, look like they were done right from the start.

Apparently, a couple version was also planned, but budget constraints have put it on ice. Too bad. That would have made a great Cruze Coupe. What would you do? Different name? Different powertrain? Different brand?

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