Tag: cascada

By on April 25, 2016

2016 Buick Cascada Front 3/4 Top Down, Image: © 2016 Jeff Jablansky/The Truth About Cars

After years of covering the automotive industry, I’m still amused by the enormous gulf between auto enthusiasts and “real people.” (I’m talking to you, B&B!) We get excited when Honda decides to offer a manual transmission in the V6 Accord, despite the tens of buyers who will come running for it, or General Motors’ confidence to sell the Chevrolet SS here at all. “Real people” like it when there’s a less expensive way to get into a BMW M product, as well as the ability to go into a showroom and walk out the same day with the same nameplate they know and trust.

A great example of this chasm/schism is the Buick Cascada. Here’s how we imagine the reaction of each affinity group:

Auto enthusiasts/press: “Buick’s decided to rebadge an aging Opel and try to pass it off in the United States as The New Thing in the segment abandoned by the Volkswagen Eos and Chrysler 200 convertible?”

Real people: “There’s a convertible Buick now?”

(Read More…)

By on September 23, 2015

2016-Buick-Cascada-Convertible-001

Buick announced Wednesday that its first convertible-only model in the U.S. for 25 years will start at $34,915, including $925 destination, when it goes on sale early next year. The Cascada Premium model, which adds front and rear park assist and other safety features, will start at $37,915.

The front-wheel drive, 2+2 convertible will come standard with 20-inch wheels, remote start, backup camera, heated seats and LED headlights.

The Cascada will line up against the Audi A3 Cabriolet, which starts at $37,525, including $925 destination, and the Mini Cooper Convertible, which starts at $26,550, including $850 destination, for coveted upper middle-class divorcee money.

(Read More…)

By on August 20, 2015

buick-verano-china-is-6-660x488

Reuters is reporting that Buick will import most of its new models to North America from China and Europe by 2016. Only the mid-size that will eventually replace the LaCrosse and the large Enclave crossover will be built in America, both in Michigan.

Other Buick models, including the coming Cascada convertible and the small crossover Envision would come from Europe and China respectively. Production of the Verano would shift from Michigan to China, the next-generation Regal would come from Germany instead of Canada, and the Encore would continue to be assembled in Korea, but would eventually shift to China, Reuters reported from an unidentified source.

(Read More…)

By on January 11, 2015

2016-Buick-Cascada-03

Revealed ahead of its 2015 Detroit Auto Show debut, the 2016 Buick Cascada marks the brand’s return to the convertible game after a 25-year absence [Live photos now available – CA].

(Read More…)

By on December 1, 2014

opel-cascada-cabriolet-2013-001-1350468054

When the Opel Cascada hits U.S. showrooms in 2015 as a Buick, it may leave its name at home, as well.

(Read More…)

By on March 6, 2014

Opel_Cascada_Innovation_2.0_BiTurbo_CDTI

Though the local auto industry in Australia is slowly drawing to a close, a few Opels will soon be found in Holden showrooms, beginning with the Cascada convertible.

(Read More…)

By on January 7, 2014
opel-cascada-cabriolet-2013-001-1350468054

Opel Cascada

It’s being revealed that Opel registered the Calibra and Cascada names with the U.S. Patent and Trademark Office in December. While some have speculated from the fact that Opel was the registrant of record that General Motors is considering returning its European brand to the United States, more likely the use of Opel was to hide a possible plan by GM to use the nameplates on Buicks. When GM sold Opel’s Astra as a Saturn before shuttering that brand, Opel had been the registrant for that name as well. (Read More…)

By on October 18, 2012

The Opel/Vauxhall Cascada got a surprisingly warm reception on TTAC, considering that it’s a ragtop with humble origins based on the Delta II platform (thank you, readers, for correcting my mistake).

(Read More…)

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