With Carlos Ghosn out as Nissan’s chief executive, Hiroto Saikawa has some well broken-in shoes to fill as the brand’s new CEO. Only ten days into the job, Saikawa says he doesn’t want to stray too far from groundwork laid by his predecessor. However, both men face an interesting problem in deciding what should be done with Mitsubishi.
Ghosn loves a fixer-upper and has already decided to dedicate much of his time to bringing Mitsubishi back from the brink, now that it’s part of the Renault–Nissan Alliance. He managed to help Nissan out of its decade-long slump in the early 2000s, so perhaps he can do the same for Mitsubishi now. However, according to Saikawa, that’s going to involve carefully assimilating the struggling automaker into the greater alliance.
That could mean taking Mitsubishi by the hand and offering it European models wearing the three-diamond emblem. (Read More…)