Tag: car sales

By on August 8, 2016

Money (Frankleleon/Flickr)

As our own Tim Cain reported this morning, if not for the mid-sized truck sector, total U.S. new vehicle sales volume would have risen by less than one-tenth of one percent. Now, forecasters are reducing their outlook for the remainder of 2016, leading some automakers to start fighting the stagnating market by deploying aggressive incentives.

Sound dangerously familiar? It should. A quote from George Santayana is very appropriate at this juncture: “Those who cannot remember the past are condemned to repeat it.”

(Read More…)

By on July 21, 2016

Cadillac Man, Robin Williams

Imagine that you owned a successful business. For many of you reading this today (including me), you don’t have to imagine, because you’ve done it. If you owned anything from a lemonade stand to a global airline, you’d have a pretty good idea of your costs and profits. You’d know which advertising sources worked best for your business. You’d strive to know where your customers came from. You’d have a system for hiring and training employees.

You’d do all of this and more, because you must have all of your ducks lined up in pretty little rows to be successful.

Well, that is unless you’re a car dealer. In that case, you may have no idea about any part of how your business works and still make money hand over fist.

Don’t believe me? Over the next several weeks, I’ll prove it to you. Today we’ll start with a simple concept that befuddles most dealers: online merchandising.

(Read More…)

By on July 7, 2016

TTAC car sales chart

Barely four out of every ten new vehicles sold in the United States in the first-half of 2016 were traditional passenger cars. Toyota Camrys, Honda Civics, Ford Mustangs, Mercedes-Benz C-Classes, and dozens of alternatives remain numerous — more than 3.5 million were sold in 2016’s first six months.

But together, these cars make up a smaller chunk of the market now than they did a year ago, and a far smaller slice of the market than just five years ago. Cars were at parity with light trucks (pickups, SUVs, crossovers, vans) in 2011 and earned 52 percent of the market the year prior. (Read More…)

By on July 6, 2016

2015 Dodge Charger V6 AWD Rallye (2 of 13)

There’s nothing new here, nothing unusual at all to see.

U.S. sales at the increasingly popular Jeep brand jumped 17 percent in June 2016 as the overall market climbed just 2 percent; as SUVs and crossover sales grew 10 percent. Jeep sales have increased on a year-over-year basis in 33 consecutive months.

FCA’s need for Jeep to outperform was all the more clear in June, as Jeep attempted to follow-up an all-time record performance in May with sustained demand. Car sales across the automaker’s Alfa Romeo, Chrysler, Dodge, and Fiat brands plunged 40 percent, a loss of nearly 19,000 sales.

And so the trend continues. 17.4 percent of the new vehicles sold in the United States by Fiat Chrysler Automobiles in April were cars. That figure fell to 16.9 percent in May and dropped to just 14.2 percent in June.

These aren’t typos. For every 86 pickup trucks, minivans, commercial vans, SUVs, and crossovers sold at your friendly local FCA store in June 2016, there were only 14 cars sold along with them. (Read More…)

By on May 18, 2016

2016 Honda Civic sedan

Though growth in the American new vehicle market slowed in the first-third of 2016, U.S. sales of SUVs and crossovers jumped 9 percent, a gain of 173,000 sales, year-over-year.

Matching the rate of expansion seen in calendar year 2015, the highest-volume year on record for the U.S. auto industry, was never going to be easy. It’s made all the more difficult by decreasing interest in the largest corner of the market: cars. Sales of passenger cars are down 5 percent so far this year, exacerbating a trend that was already set in stone a year ago.

Yet sales volume in Honda dealers is rising rapidly in the first four months of 2015. Honda just reported record April auto sales, not because of popular utilities such as the CR-V and Pilot, but because of cars. (Read More…)

By on March 14, 2016

Scion iA, Image: Toyota

The best-selling Toyota subcompact in America is a Mexican-built Mazda that’s sold as a Scion and will soon be sold as a Toyota. It’s a car that’s already called the Yaris R in Mexico and the Yaris Sedan in Canada.

Meanwhile, Toyota’s once hot-selling subcompact, the Toyota-branded Yaris, is a hatchback imported from France that scarcely attracts any attention at all.

In between, Toyota’s actual Japanese-built Prius C is increasingly unpopular. (Read More…)

By on March 4, 2016

New Suckers At The Stock Photo Dealership

Just when you thought you’d read the last article analyzing the vehicle purchasing habits of Millennials, here comes another from Canada’s largest national newspaper, the Globe and Mail.

“Why car companies spend so much time targeting hipsters” is the headline of Jon Cook’s story, which delves into the cringe-inducing ad campaigns automakers have crafted to lure young and hip people into showrooms.

The author touches on some valid marketing points in the piece, then un-ironically introduces people who embody the hipster stereotype to talk about what hipsters like themselves want.

For starters, “hipster” is not interchangeable with “Millennial,” and the tropes that come with hipsterdom do not necessarily resonate across the age spectrum occupied by Millennials (roughly, people born in the 1980s and ’90s).

(Read More…)

By on January 13, 2016

2016-Porsche-Cayenne-Turbo-S-7

Porsche’s CEO is confident that the fix for their 3-liter diesel Cayennes will be approved by regulators, which is more than Volkswagen can say at the moment.

That, Kia’s big Detroit show, GM’s plan to sell cars online and Volkswagen CEO has a momentarily lapse of logic … after the break!

(Read More…)

By on January 8, 2016

2015 Porsche Macan

As the American auto industry soared past 2014’s output on the way to a record-setting year of new vehicle sales volume, the rising tide did not lift all boats.

Smart, Bentley, Dodge, Maserati, Jaguar, Fiat, Volkswagen, Scion, and Buick all sold fewer vehicles in 2015 than in 2014. The year-over-year rate of growth produced by Cadillac, Mini, Mazda, Chevrolet, Toyota, Chrysler, and Ford was, in each case, slower than the industry’s overall rate of expansion.

Thirteen automobile brands did, however, sell more new vehicles than at any time in their respective histories.

Arranged in reversing order of total sales, these are they. (Read More…)

By on December 3, 2015

Toyota-badge

Executives at Toyota say they expect extraordinary car sales to continue for two more years — although they may not be record-breaking years — before the industry finally slows from its current pace, Bloomberg reported (via Detroit News).

Low gas prices and a better economy will lead automakers to nearly 18 million car sales this year, which could surpass the previous record of 17.4 million set in 2000.

Next year may not be as good as this year, according to Bob Carter, senior vice president of operations for Toyota in the U.S., but it could be close. Even at 17.4 million sales for 2016, industry-wide, “you’re still going to see a smile on all of our faces,” he told Bloomberg.

(Read More…)

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