Fiat Chrysler Automobiles, Toyota, and Honda produce nine out of every ten minivans sold in the United States. In a category little more than half the size now than it was a decade ago and with an ever-shrinking number of competitors, the dawn of a truly new people-carrying, grocery-getting, pickup-truck-aping van has the potential to upset the apple cart.
Two years ago, the Kia Sedona shook things up. Although the Sedona remains a relatively small player, Kia’s share of the minivan market is nearly seven times stronger now than it was two years ago.
Next year will be the turn of the Honda Odyssey, as the van with which we’re so familiar follows its Pilot and Ridgeline platform partners to market. Better than one in five minivans sold in America are Odysseys.
This year, Fiat Chrysler Automobiles dramatically altered its minivan strategy by confirming the top-selling Dodge Grand Caravan’s departure and by launching the supremely stylish, Town & Country-replacing Chrysler Pacifica.
The new Pacifica, a successor to the alleged minivan originator, is by most measurements the best minivan you can drive today. But a few glaring faults leave a large window open for Chrysler’s two key competitors, both of which suffer from advanced age. (Read More…)