By on July 19, 2016

money cash (Frankieleon/Flickr)

Want to feel a real connection to something? Pay cash for it.

Research shows the act of handing over real, honest-to-God paper money and coins for a product has a profound impact on the value a person places in that product. Suddenly, it turns into a possession. (Read More…)

By on January 9, 2013


Earl writes:

Hi Sajeev, here’s a question for you and the best and brightest here. ”How might your life have been different had you bought a particular car?” (Read More…)

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