By on April 10, 2017

2017 Mazda 3 5-door – Image: Mazda

Mazda hasn’t always proven capable of winning hearts and minds in the U.S. marketplace. But in buff book comparison tests, Mazda possesses a recipe for success.

Possessed.

Nine months ago, for instance, a 2016 Mazda 3 i Grand Touring spanked the Nissan Sentra and scored substantial victories over the 2016 Chevrolet Cruze LT and 2017 Hyundai Elantra Limited in a five-car Car And Driver comparison test. Only the 2016 Honda Civic EX came close. Car And Driver was quite right in pointing out the Mazda 3 overachieved “in a world where excellence isn’t always rewarded with sales.” TTAC’s east coast reviewers came to the same conclusion four months ago.

Indeed, U.S. sales of the Mazda 3 fell to a 10-year low in 2016. Now, with sales in 2017 on track to fall to a 13-year low, the Mazda 3 has lost a comparison test.

And not just to one car, but two. (Read More…)

By on March 14, 2012

Merriam-Webster Definition of CANARD: a false or unfounded report or story

Car & Driver horrified lovers of unadulterated driving fun with the news that “just 6000 Subaru BRZ sports cars will be allocated to the U.S. for the 2013 model year.” The source of that report is somehow suspect: “A Subaru dealer.” Car and Driver’s telephone budget must have been cut. The magazine consulted Subaru’s website that says that the BRZ will be built in “extremely limited quantities.” Car and Driver also checked with an old C&D article that said that “Subaru thinks that 5000 ­ to 7000 per year would be enough.” Thus having performed its journalistic duty, Car and Driver ran with the story of a BRZ that will be available in homeopathic quantities only. Which, I assume, should trigger a run at dealerships.
(Read More…)

By on November 15, 2009

(courtesy:hogansclassiccars.com)

Passenger pigeons were the most common bird found in North America. So common that flocks numbering 2 billion were up to a mile wide and 300 miles long. In other words, the average North American in the 18th and 19th Century saw a lot of these pigeons. You could easily argue that a passenger pigeon sighting in 1812 was something on the same scale today as seeing mind-numbing crap on TV. Not a particularly noteworthy or unique experience. So what took the passenger pigeon down? It was a combination of things but the biggest factor was that these pigeons tasted pretty good (a lot like chicken) and they were plentiful-hence a cheap source of food.bThey were wiped out at the pace of millions per year, so the last documented passenger pigeon named Martha died on September 1st 1914. In other words, something the average American had seen every day was extinct in a matter of a few decades. Quick extinction of a very common species is not a phenomenon exclusive to Mother Nature because cars can disappear overnight too. Here are a few that will soon be joining that “whatever happened to…” list.
(Read More…)

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