Tag: Car Ads

By on September 13, 2013

1970_Toyota_Corona_Commercial-Picture courtesy of Toyota USASince my first car was a 1969 Toyota Corona sedan, I always look for these cars in junkyards. I toy with the idea of getting another first-gen Corona sedan someday, into which I will swap a 1UZ-FE engine out of a Lexus LS400, so of course I check the internetz for old Corona ads. Here’s a good one! (Read More…)

By on April 18, 2013

I do a lot of traveling (to such exotic places as Kershaw, South Carolina and South Haven, Michigan) in my travels with the 24 Hours of LeMons, which means I have plenty of dead time in airports to contemplate puzzling car ads. The Economist is the best possible magazine to have on hand when you get hit by a six-hour weather delay at George Bush International, because of its incredible bang-for-buck density. It’s clear that marketing flacks take the Economist‘s word for it when they talk about readership demographics, because the split between self-proclaimed readership (powerful and influential globe-trotting executives) and actual readership (geeked-out history/politics junkies with unkempt beards and Dead Kennedys T-shirts) makes for some entertaining car advertisements. Here’s one for the ’13 Lincoln MKZ, which attempts to woo the 72-year-old owner of a 6-store dry-cleaning chain into feeling that the purchase of an MKZ will transform him into a focus-group-perfect 42-year-old entrepreneur. Let’s take a closer look at what Lincoln’s marketers picture as the idealized MKZ buyer. (Read More…)

By on February 7, 2012

The latest crop of Super Bowl car ads boasted some high-production-value salaciousness, but no car advertisement will ever come close to the perfection of the Quaaludes-and-disco Black Gold Man and Black Gold Woman and their gorgeous 10th Anniversary Edition 280ZX. Yes, many of you have seen this ad before, but I will not rest until all have experienced Black Gold (plus I’ve included a few Bonus Sexy Malaise Era car ads after the jump). (Read More…)

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