Tag: captive import
Chrysler spent a couple of decades selling Mitsubishis and Simcas with Dodge and Plymouth badges in North America, and the Mitsubishi Galant/Lancer-based Colt line went through the most twists and turns. At first, Plymouth-branded Colts were sold as Champs, but by the mid-1980s both the Dodge and Plymouth versions were called Colts. The difference? Damn if I can find one that goes deeper than emblems. (Read More…)
The single trim level is what tipped us off, and if we’d looked closer at its spec sheet, we’d have seen that its manufacturing location is listed as “Rüsselsheim, Germany.” Automotive News [sub] reports that Regal will be built in Germany for 15 months before production shifts to Oshawa. Which makes the Regal even more of an odd duck. In addition to being stuck into GM’s bursting lineup of Epsi-II midsize sedans, it’s also losing whatever profit it might have made on the dismal foreign exchange rate and the boat ride over from Europe. Or it will be just plain overpriced. Think of it as the love child between a Saturn Astra and a Pontiac G8. And another sign that some things never change.