We live on a small cul-de-sac with 19 other families. Until this past weekend, there were 33 vehicles parked in our street’s 20 driveways, not including the always different manufacturer-supplied press car parked in front of GCBC Towers.
But one family that already owned one Honda Civic just doubled the size of its fleet with another Civic, and in so doing also doubled the number of driveways on our 20-home street with two Honda Civics. This brought the total number of Honda Civics on our small cul-de-sac to nine, equal to a 26 percent share of the market.
Yes, it’s an extreme version of a typically Canadian story. Assembled in Honda Canada’s plant in Alliston, Ontario, the Civic is a long-running powerhouse, a reality intensified in our decidedly non-premium, working class community.
Meanwhile, the Honda Civic is climbing the leaderboard in the United States, as well. (Read More…)