By on May 21, 2016

2016_Toyota_Prius_001_2452A99B7A0DE853E9CCBFC12E5E78A937FFFBE2

It’s easy to understand Toyota’s enthusiasm for selling 9 million hybrids worldwide since 1997. (Well, 9.014 million, but who’s counting?)

After all, have you sold 9.014 million hybrids? Don’t lie. You haven’t.

Toyota’s announcement comes as the world’s largest automaker accepts a challenge (from itself) to bring the total number of hybrid models sold to 15 million by 2020. It will do that by introducing more hybrid versions of its vehicles, then selling — it hopes — 1.5 million of them each year. (Read More…)

By on February 5, 2014

2014_5_Toyota_Camry_Hybrid_SE_LTD_001

The last time we talked about a Camry SE on these less-than distinguished pages, the resulting article upset one of our contributors (a certain “Nurburgring race instructor”) so much that he quit the site in protest. That certainly wasn’t my intention. But I know that our hearts will go on.

Of all the comments that particular test attracted, both on and off this website, I don’t recall any of them having anything to do with a desire for hybrid power. Presumably, however, there is someone out there who wants the sportier appearance of the Camry SE and the now-legendary economy and durability of the Hybrid Synergy Drive, because now it’s possible to combine the two.
(Read More…)

By on April 25, 2012

The last time TTAC took a look at the Camry Hybrid was back in 2006. For 2012 Toyota has completely redesigned the Camry from the “sporty” SE model to the refrigerator-white base model Michael Karesh took for a spin. The base model’s  low price appeals to dealers while the SE allows Toyota to believe the Camry is something other than basic transportation. So what about the hybrid? The gasoline/electric Camry is aimed squarely at shoppers that want more green cred than a regular Camry can deliver and Prius shoppers looking for something more powerful and more traditional. One out of every seven Camrys sold in 2011 was a hybrid, with those numbers expected to grow it is imperative Toyota gets their baby-boomer hybrid just right.

(Read More…)

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