About twenty years ago, I made a decision that had the potential to severely limit my earning potential, increased my chances of becoming an alcoholic, and statistically ensured that I would die much, much younger than most people.
That’s right, I decided to major in Jazz Saxophone Performance. Yes, you can do that. No, I wouldn’t recommend it. Luckily, a combination of factors led to my ceasing to pursue music as a career a long time ago, but not before I spent nearly four years working behind the counter of a musical instrument store in the Brass and Woodwind department as a part-time college job. We sold three levels of most instruments – Student, Intermediate, and Professional. Guess who we sold the most “Professional” instruments to? Professionals? Uh, no. A professional-level saxophone retails for more than $4,000 in most cases. For your average professional musician, that’s like, a year’s worth of ramen noodles and Crown Royal.
Nope, we sold them to the upper-middle class parents of high schoolers. They’d come in with their kids, who had been given a recommended name brand and model by their private lesson teacher, and I’d send the kids into a practice room with three or four different examples of professional-level instruments to try. They normally sounded equally horrible on all of them, but they always came out of the room proclaiming the clear superiority of the one that their teacher had recommended, or, lacking a recommendation, the one that had the coolest looking engraving or lacquer. They possessed neither the talent or the ear to discern any difference between the professional horns and the student one that they came in with. Buying a more expensive instrument was not going to make them one iota better as a musician.
But, considering that I stood to make about $200 in commission if they bought one of them, I congratulated them on an excellent choice, cheerfully swiped the parents’ credit card, and sent them all on their merry way. Hey, those pizzas I ordered to my dorm room weren’t gonna pay for themselves.
This is exactly what the modern day car review is like. Allow me to explain.