Can you see a C7-era Chevrolet Corvette in that new Volt’s face? There’s a reason for that.
It’s been a long time coming: Cadillac’s third-gen CTS-V will hit the ramp at the 2015 Detroit Auto Show.
GM delivered the Epsilon II platform to the company’s most upmarket division to produce a car with, among other things, more flamboyant styling. Later on, Cadillac added all-wheel-drive, threw in enough equipment to call it a Platinum edition, and by replacing the 3.6L V6 with a twin-turbocharged 3.6L V6, yielded enough straight-line performance to justify the Vsport label.
This all-wheel-drive Cadillac XTS is not an outright Cadillac V car, not like the XLR-V, the STS-V, and what will soon be the third-generation CTS-V. Instead, the Vsport tag, first seen on the third-gen CTS, is a midway point. Except in the XTS’s case, there will be no V, presumably because upping the ante would just be silly, given that the 410-horsepower XTS Vsport already manifests torque steer despite its AWD configuration.
This, therefore, is Maximum XTS, the latest, flashiest, fastest car in a long line of big Cadillacs stretching back to your grandfather’s Fleetwood Brougham and his boss’s post-war Sixty Special. (Read More…)
Once the price of crude oil quadrupled in 1973, even your Cadillac-buying demographic felt some pain when contemplating the thirst of a Fleetwood. Still, the biggest Cadillac (not intended for chauffeur operation) projected the sort of majesty that rich (if elderly) car shoppers sought during the Middle Malaise Era. I spotted this battered example of the breed yesterday in Northern California. (Read More…)
It is not our intention to pile on poor Cadillac after our recent discussion, but comments made last week by the automaker’s marketing manager Ewe Ellinghaus must be noted. Speaking to Advertising Age, he repeated the new company mantra about the carmaker becoming a “the first luxury brand that happens to make cars,” and then added:
“When I recruit new people, I don’t need petrolheads. We have more than enough petrolheads and we will still. I need people with experiences in other industries, but with luxury brands.”
We must assume that Ellinghaus, most recently with Montblanc pens and formerly with BMW, was using the European term equivalent to what we call a “car guy” or “car gal.” If so, Cadillac’s future is as bleak as the B&B thinks it is, and not just because of products. (Read More…)
In an interview held at Cadillac’s new business headquarters in New York City’s trendy SoHo district with Fortune, Melody Lee, ‘director of brand and reputation strategy’ for General Motors’ luxury brand, had some interesting things to say about the move to NYC, about the brand, and about herself. Other than to say that it’s just quite possible that outstanding product is a little bit more important to a company’s success than Ms. Lee seems to think, I’m not going to comment on her remarks because I think they speak for themselves and, frankly, I think they don’t bode well for the brand. You can read them and offer your own commentary after the jump. The engineers and designers at GM have given Cadillac the best products that it has had in decades, but automotive history has many examples of fine vehicles that were crippled in the marketplace by the very people trying to market them. (Read More…)
The upcoming Cadillac CT6 may be the premium brand’s flagship for now, but president Johan de Nysschen has a grander flagship in mind for the next decade.