The Truth About Cars » Cadillac http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Sat, 20 Dec 2014 16:36:04 +0000 en-US hourly 1 http://wordpress.org/?v=4.0.1 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » Cadillac http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com Detroit 2015: New Cadillac CTS-V Debuting January 13 http://www.thetruthaboutcars.com/2014/12/detroit-2015-new-cadillac-cts-v-debuting-january-13/ http://www.thetruthaboutcars.com/2014/12/detroit-2015-new-cadillac-cts-v-debuting-january-13/#comments Wed, 17 Dec 2014 12:00:32 +0000 http://www.thetruthaboutcars.com/?p=962009 It’s been a long time coming: Cadillac’s third-gen CTS-V will hit the ramp at the 2015 Detroit Auto Show. Autoblog reports the high-performance premium sedan will bow January 13, though little else was mentioned at this time. The previous CTS-V threw down against the likes of the BMW M5 and Mercedes-AMG E63, thanks to a […]

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2009 Cadillac CTS-V

It’s been a long time coming: Cadillac’s third-gen CTS-V will hit the ramp at the 2015 Detroit Auto Show.

Autoblog reports the high-performance premium sedan will bow January 13, though little else was mentioned at this time.

The previous CTS-V threw down against the likes of the BMW M5 and Mercedes-AMG E63, thanks to a detuned 6.2-liter V8 lifted from the Chevrolet Corvette ZR1. The publication speculates Cadillac could use that play again, with the assist coming from the 650-horsepower supercharged V8 under the hood of the Corvette Stingray Z06.

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Capsule Review: 2015 Cadillac XTS Vsport http://www.thetruthaboutcars.com/2014/12/capsule-review-2015-cadillac-xts-vsport/ http://www.thetruthaboutcars.com/2014/12/capsule-review-2015-cadillac-xts-vsport/#comments Fri, 12 Dec 2014 13:30:31 +0000 http://www.thetruthaboutcars.com/?p=957466 GM delivered the Epsilon II platform to the company’s most upmarket division to produce a car with, among other things, more flamboyant styling. Later on, Cadillac added all-wheel-drive, threw in enough equipment to call it a Platinum edition, and by replacing the 3.6L V6 with a twin-turbocharged 3.6L V6, yielded enough straight-line performance to justify […]

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2015 Cadillac XTS VsportGM delivered the Epsilon II platform to the company’s most upmarket division to produce a car with, among other things, more flamboyant styling. Later on, Cadillac added all-wheel-drive, threw in enough equipment to call it a Platinum edition, and by replacing the 3.6L V6 with a twin-turbocharged 3.6L V6, yielded enough straight-line performance to justify the Vsport label.

This all-wheel-drive Cadillac XTS is not an outright Cadillac V car, not like the XLR-V, the STS-V, and what will soon be the third-generation CTS-V. Instead, the Vsport tag, first seen on the third-gen CTS, is a midway point. Except in the XTS’s case, there will be no V, presumably because upping the ante would just be silly, given that the 410-horsepower XTS Vsport already manifests torque steer despite its AWD configuration.

This, therefore, is Maximum XTS, the latest, flashiest, fastest car in a long line of big Cadillacs stretching back to your grandfather’s Fleetwood Brougham and his boss’s post-war Sixty Special.

In the United States, a base front-wheel-drive XTS starts at $45,655, destination fees included. $51,995 is the starting point for the all-wheel-drive XTS. The Vsport model begins at $63,730, but the Vsport Platinum ($70,780) can be optioned up beyond $72,000 with rear seat DVD. The XTS Vsport is rated by the EPA at 16 mpg in the city; 24 on the highway. Our XTS Vsport Platinum, supplied for the week by GM Canada, averaged 16 mpg over the course of the week and was priced at (CAD) $77,565 with fees and options, including $1295 for the lustrous crystal red tintcoat.

2015 Cadillac XTS Vsport rearThe sense of high quality is deeper than the paint. Moving inside, the XTS’s headliner and pillars are slathered in alcantara. There’s real wood sourced from real trees. Four of the 14 Bose speakers are perched just above the front occupants’ shoulders for impressive surround sound audio. CUE, though sluggish and frustrating when in use, makes for a stylishly minimalistic flip-up centre panel. The XTS Vsport’s gauge cluster is light years beyond the setup so often decried in the ATS.

Moreover, if “premium” and “luxury” and “upscale” still go hand in hand with acreage, the XTS is a winner regardless of equipment levels and material quality. It’s 19.2 inches longer than the ATS, 6.5 inches longer than the CTS, with a cabin that’s 7.4% larger than the CTS’s. If you want bigger luxury, long-wheelbase Germans are the way to go. The Audi A8L is 5.4 inches longer with 2.9 inches of extra rear legroom and a cabin that’s 17% larger. But the A8L, like most cars, can’t beat the XTS’s 18 cubic feet of cargo capacity.

(Compared with the final version of its DTS successor, the XTS is 5.6 inches shorter and nearly two inches narrower with marginally less rear legroom and 2.4 fewer inches of rear hiproom. The trunk and the overall cabin size are both slightly smaller than they were a generation ago, as well.)

2015 Cadillac XTS Vsport frontFortunately, once on the move the XTS doesn’t feel as immense as its dimensions suggest. Visibility is far better than in the smaller CTS and the XTS’s steering is more than light enough to ease slow-speed maneuvering. Naturally, there’s a lot of weight (4215 pounds) to toss around a corner. That avoirdupois, combined with slow and feathery steering and braking response that’s not up to the standards of modern performance cars, discourages the truly aggressive driving which the CTS Vsport constantly invites. Yet at the same time, the XTS performs the trick of driving like a somewhat (and only somewhat) smaller car, which becomes its most encouraging dynamic trait.

Still, the general lack of any feeling or connection causes you to question the legitimacy of the V badge on the XTS’s trunklid, if you haven’t already. But the road will open up, and when it does, you’ll be taken aback by the instant-on torque (369 lb-ft at just 1900 rpm) and the seemingly endless wave of power. As the speedometer’s readout climbs higher and you anticipate an ocean’s worth of disconcerting float, Magnetic Ride Control keeps body motions in check. The XTS Vsport’s ride quality isolates road imperfections to the extent that passengers were never aware of the imperfections. And though wind noise, more noticeable because of the otherwise hushed interior, barely creeps in around the A-pillars, passengers are not aware of the actual rate of speed.

2015 Cadillac XTS Vsport interiorRemembering the potency of this engine, you didn’t reach such speeds quite as quickly as you expected. The 3.6L twin-turbo makes 10 more horsepower and 61 more lb-ft of torque when placed under the hood of the CTS Vsport, which weighs less than 4000 pounds and sends power to the rear wheels with an 8-speed automatic. By the standards of that car’s transmission, the XTS Vsport’s 6-speed automatic is sluggish, but its all-around smoothness will be appreciated by the XTS’s dwindling clientele.

U.S. XTS sales are down 26% to just 22,059 units through the first eleven months of 2014. Thus, it may not have mattered if the XTS Vsport was equipped with a Hellcat-like V8 and ZF’s famed 8-speed automatic, as this still wouldn’t be a vehicle in which the typical car buyer of today has any interest. (And does the typical buyer of yesterday have any interest in battling the Cadillac User Interface on a daily basis?) Though relatively fleet-friendly, the XTS sells less often than the far pricier and recently redesigned Mercedes-Benz S-Class; more often than the Audi A6, Buick Regal, and Lexus GS. Cadillac sold more than 80,000 Devilles as recently as 2003, a year in which Lincoln sold more than 56,000 Town Cars.

2015 Cadillac XTS Vsport frontThe market has moved away from traditional full-size sedans and is moving away from Cadillac’s car division, too. The brand’s passenger cars are down 15% to 79,139 units with one month remaining in 2014 as Cadillac reportedly pursues a premium image not in keeping with price cuts.

Indeed, ever since the as-tested price was mentioned, you’ve been wanting to pipe in with the names of countless other cars available at a similar price point: BMW 550i xDrive, Lexus LS460, Audi A7 TDI, and Jaguar XJ, cars with reputations for athleticism, refinement, technological prowess, and panache which Cadillac can’t match. That might be missing the point. The XTS Vsport won’t be the car you buy because of how well it stacks up against the competition. It’s the XTS you buy because you were going to buy an XTS anyway, and this is the maximized XTS.

Of course, I wasn’t going to buy a regular 304-horsepower XTS. Sales figures suggest you weren’t going to either. But I won’t deny that for the prospective XTS buyer, this Vsport provides the kind of accelerative experience that makes the conventional XTS feel dreadfully pedestrian.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

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Junkyard Find: 1976 Cadillac Sixty Special Fleetwood Brougham http://www.thetruthaboutcars.com/2014/12/junkyard-find-1976-cadillac-sixty-special-fleetwood-brougham/ http://www.thetruthaboutcars.com/2014/12/junkyard-find-1976-cadillac-sixty-special-fleetwood-brougham/#comments Tue, 09 Dec 2014 14:00:51 +0000 http://www.thetruthaboutcars.com/?p=957130 Once the price of crude oil quadrupled in 1973, even your Cadillac-buying demographic felt some pain when contemplating the thirst of a Fleetwood. Still, the biggest Cadillac (not intended for chauffeur operation) projected the sort of majesty that rich (if elderly) car shoppers sought during the Middle Malaise Era. I spotted this battered example of […]

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12 - 1976 Cadillac Fleetwood Brougham Down On the Junkyard - Picture courtesy of Murilee MartinOnce the price of crude oil quadrupled in 1973, even your Cadillac-buying demographic felt some pain when contemplating the thirst of a Fleetwood. Still, the biggest Cadillac (not intended for chauffeur operation) projected the sort of majesty that rich (if elderly) car shoppers sought during the Middle Malaise Era. I spotted this battered example of the breed yesterday in Northern California.
10 - 1976 Cadillac Fleetwood Brougham Down On the Junkyard - Picture courtesy of Murilee MartinWhile the quarter-panels, floors, and fenders are rust-free, the areas of the hood where rainwater (or maybe ocean spray, if the car lived within a couple of blocks of the Pacific) collected picked up some rot.
06 - 1976 Cadillac Fleetwood Brougham Down On the Junkyard - Picture courtesy of Murilee MartinFisher and Fleetwood, working together.
01 - 1976 Cadillac Fleetwood Brougham Down On the Junkyard - Picture courtesy of Murilee MartinThis car would have been perfect for Spec Land Yacht racing.
09 - 1976 Cadillac Fleetwood Brougham Down On the Junkyard - Picture courtesy of Murilee Martin500 cubic inches, 190 horsepower. Let’s not dwell on that.

01 - 1976 Cadillac Fleetwood Brougham Down On the Junkyard - Picture courtesy of Murilee Martin 03 - 1976 Cadillac Fleetwood Brougham Down On the Junkyard - Picture courtesy of Murilee Martin 04 - 1976 Cadillac Fleetwood Brougham Down On the Junkyard - Picture courtesy of Murilee Martin 05 - 1976 Cadillac Fleetwood Brougham Down On the Junkyard - Picture courtesy of Murilee Martin 06 - 1976 Cadillac Fleetwood Brougham Down On the Junkyard - Picture courtesy of Murilee Martin 07 - 1976 Cadillac Fleetwood Brougham Down On the Junkyard - Picture courtesy of Murilee Martin 09 - 1976 Cadillac Fleetwood Brougham Down On the Junkyard - Picture courtesy of Murilee Martin 10 - 1976 Cadillac Fleetwood Brougham Down On the Junkyard - Picture courtesy of Murilee Martin 11 - 1976 Cadillac Fleetwood Brougham Down On the Junkyard - Picture courtesy of Murilee Martin 12 - 1976 Cadillac Fleetwood Brougham Down On the Junkyard - Picture courtesy of Murilee Martin 13 - 1976 Cadillac Fleetwood Brougham Down On the Junkyard - Picture courtesy of Murilee Martin 14 - 1976 Cadillac Fleetwood Brougham Down On the Junkyard - Picture courtesy of Murilee Martin 15 - 1976 Cadillac Fleetwood Brougham Down On the Junkyard - Picture courtesy of Murilee Martin 16 - 1976 Cadillac Fleetwood Brougham Down On the Junkyard - Picture courtesy of Murilee Martin 17 - 1976 Cadillac Fleetwood Brougham Down On the Junkyard - Picture courtesy of Murilee Martin 18 - 1976 Cadillac Fleetwood Brougham Down On the Junkyard - Picture courtesy of Murilee Martin 19 - 1976 Cadillac Fleetwood Brougham Down On the Junkyard - Picture courtesy of Murilee Martin 20 - 1976 Cadillac Fleetwood Brougham Down On the Junkyard - Picture courtesy of Murilee Martin

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Cadillac Exec: “No Petrolheads Need Apply” http://www.thetruthaboutcars.com/2014/12/cadillac-exec-petrolheads-need-apply/ http://www.thetruthaboutcars.com/2014/12/cadillac-exec-petrolheads-need-apply/#comments Tue, 09 Dec 2014 13:00:38 +0000 http://www.thetruthaboutcars.com/?p=954809 It is not our intention to pile on poor Cadillac after our recent discussion, but comments made last week by the automaker’s marketing manager Ewe Ellinghaus must be noted. Speaking to Advertising Age, he repeated the new company mantra about the carmaker becoming a “the first luxury brand that happens to make cars,” and then added: “When I recruit new people, I don’t […]

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Casa-de-Cadillac-_Christmas-1955 Courtesy curbsideclassic.com

It is not our intention to pile on poor Cadillac after our recent discussion, but comments made last week by the automaker’s marketing manager Ewe Ellinghaus must be noted. Speaking to Advertising Age, he repeated the new company mantra about the carmaker becoming a “the first luxury brand that happens to make cars,” and then added:

“When I recruit new people, I don’t need petrolheads. We have more than enough petrolheads and we will still. I need people with experiences in other industries, but with luxury brands.”

We must assume that Ellinghaus, most recently with Montblanc pens and formerly with BMW, was using the European term equivalent to what we call a “car guy” or “car gal.” If so, Cadillac’s future is as bleak as the B&B thinks it is, and not just because of products.Ellinghaus and new Cadillac president Johan de Nysschen are assembling a team of perfectly-diverse and social-media savvy managers from non-automotive luxury companies who probably know all the right restaurants in their new home in New York City. That is fine but choosing not to hire proven car industry folks is just plain dumb. A car guy or gal is someone who has succeeded because they understand that sales only comes from great cars, great marketing and great dealers.  Bob Lutz is a car guy. Soichiro Honda was a car guy. Lee Iaccoca was a car guy. Ellinghaus says Cadillac has cars guys on staff but we can’t think of any; either way he insulted them all by saying, “we have more than enough petrolheads.”

Ford Motor Company has a true car guy on the rise by the name of Henry Ford III. The great-great grandson of the company’s founder actually spent a summer at Galpin Ford in Los Angeles selling cars to better understand the retail side of the business. We doubt you will ever see de Nysschen or Melody Lee, their “Director of Brand and Reputation Strategy” talking to Cadillac shoppers on a showroom floor, let alone ever setting foot in one of their retailers. Speaking of dealers, Cadillac needs a major overhaul of their dealer body, one that is lagging behind other luxury brands in customer handling. Whoever will be in charge of dealer relations needs to be a major car person, not Amber from Tiffany’s.

One issue not discussed by our commentariat in our last Caddy story was the impending move of their sales and marketing team from Detroit to Manhattan. One good thing about being in New York is the chance to hire managers away from the US headquarters of BMW, Mercedes-Benz and Subaru in northern New Jersey. (Oh, wait, they are not hiring petrolheads.) Separating themselves geographically from the rest of GM might be a good idea, but they went the wrong direction: they should have gone west to car-crazy Los Angeles. Lee recently said that people in New York City are a “little bit ahead of everyone else,” another insult to GM’s Michigan workforce. That may be, but people in Los Angeles are ten steps ahead when it comes to knowing great cars.

At least Ford was visionary enough to open an Orange County, CA office in 1999 as headquarters for its former “Premier Auto Group” brands, Range Rover, Volvo, Jaguar, Aston Martin, and Lincoln. Cadillac should have done the same. Ford was thus smack in the middle of the market where import luxury brands sell upwards of 20% of their cars and where Mercedes-Benz sells 50% of its AMG hot rods. Automotive trends start in Los Angeles, not New York.

Ford's old SOCAL luxury brand building; Caddy should have done the same

Ford’s former LA luxury brand building; Cadillac should have moved to SoCal rather than SoHo

Ford execs could walk downstairs on a Saturday morning and meet hundreds of knowledgeable car folks at the premiere “Cars and Coffee” gathering in the country. When the Caddy crew walks out of their Soho high-rise, what car folks will they be able to meet and greet other than limo and taxi drivers?

Cadillac has massive product issues and their sales are tanking this year. Industry insiders wonder how long de Nysschen and his crew will last at Caddy. We think his next move should be to Acura so he can say he worked for the trifecta of Muddled Brand Image, Nutty Nomenclature Automakers: Infiniti, Cadillac and Acura. At least he will be in Southern California, surrounded by petrolheads.

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Cadillac’s Director of Brand & Reputation Strategy: “We Don’t Want To Be An Automotive Brand” http://www.thetruthaboutcars.com/2014/11/cadillacs-director-brand-reputation-strategy-dont-want-automotive-brand/ http://www.thetruthaboutcars.com/2014/11/cadillacs-director-brand-reputation-strategy-dont-want-automotive-brand/#comments Sun, 30 Nov 2014 17:41:02 +0000 http://www.thetruthaboutcars.com/?p=953897   In an interview held at Cadillac’s new business headquarters in New York City’s trendy SoHo district with Fortune, Melody Lee, ‘director of brand and reputation strategy’ for General Motors’ luxury brand, had some interesting things to say about the move to NYC, about the brand, and about herself. Other than to say that it’s […]

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Photo courtesy of General Motors

Photo courtesy of General Motors

In an interview held at Cadillac’s new business headquarters in New York City’s trendy SoHo district with Fortune, Melody Lee, ‘director of brand and reputation strategy’ for General Motors’ luxury brand, had some interesting things to say about the move to NYC, about the brand, and about herself. Other than to say that it’s just quite possible that outstanding product is a little bit more important to a company’s success than Ms. Lee seems to think, I’m not going to comment on her remarks because I think they speak for themselves and, frankly, I think they don’t bode well for the brand. You can read them and offer your own commentary after the jump. The engineers and designers at GM have given Cadillac the best products that it has had in decades, but automotive history has many examples of fine vehicles that were crippled in the marketplace by the very people trying to market them.

Thus spake Melody Lee:

“I’ll often say, ‘Well, do you want a millennial’s perspective?’ You have one right here.”

“Everyone in New York is always just a little bit ahead of everyone else and we need to be the brand that stands for that.”

“I don’t buy products, I buy brands. I don’t use Apple computers because they are the best computers, I use them because Apple is cool. We need to show drivers what the Cadillac lifestyle is all about.”

“We want to be a global luxury brand that happens to sell cars. We don’t want to be an automotive brand.”

Hat tip to Pete DeLorenzo for spotting the interview with Lee.

The floor is open for your discussion now.

Ronnie Schreiber edits Cars In Depth, a realistic perspective on cars & car culture and the original 3D car site. If you found this post worthwhile, you can get a parallax view at Cars In Depth. If the 3D thing freaks you out, don’t worry, all the photo and video players in use at the site have mono options. Thanks for reading – RJS

 

 

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De Nysschen: $250K Cadillac Flagship Ready By 2029 http://www.thetruthaboutcars.com/2014/11/de-nysschen-250k-cadillac-flagship-ready-2029/ http://www.thetruthaboutcars.com/2014/11/de-nysschen-250k-cadillac-flagship-ready-2029/#comments Fri, 21 Nov 2014 15:00:31 +0000 http://www.thetruthaboutcars.com/?p=949177 The upcoming Cadillac CT6 may be the premium brand’s flagship for now, but president Johan de Nysschen has a grander flagship in mind for the next decade. Reuters reports the future flagship would likely arrive in 2029 with a price of $250,000, bringing Cadillac up to par against the likes of Rolls-Royce and Bentley. This […]

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Cadillac President de Nysschen poses with the Cadillac ATS-V during the model's world debut at the Los Angeles Auto Show in Los Angeles

The upcoming Cadillac CT6 may be the premium brand’s flagship for now, but president Johan de Nysschen has a grander flagship in mind for the next decade.

Reuters reports the future flagship would likely arrive in 2029 with a price of $250,000, bringing Cadillac up to par against the likes of Rolls-Royce and Bentley. This would supercede not only the CT6, but a planned range-topping flagship due to arrive by 2020 per de Nysschen’s roadmap for his brand.

In the meantime, the CT6 is expected to be priced “in the 70s,” just above the current XTS. De Nysschen is also eyeing a vehicle below the ATS that would go up against the Mercedes-Benz CLA, as well as pondering additional crossovers to lend aid to the SRX, citing the Germans’ wide array of crossovers for inspiration.

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Los Angeles 2014: Cadillac ATS-V Sedan Revealed http://www.thetruthaboutcars.com/2014/11/los-angeles-2014-cadillac-ats-v-sedan-revealed/ http://www.thetruthaboutcars.com/2014/11/los-angeles-2014-cadillac-ats-v-sedan-revealed/#comments Wed, 19 Nov 2014 15:19:21 +0000 http://www.thetruthaboutcars.com/?p=947337 In addition to the Cadillac ATS-V Coupe that you already saw, Cadillac is launching a sedan version of the ATS-V. The 3.6L twin-turbo V6 will make 455 horsepower and 450 lb-ft of torque, backed by either a Tremec 6060 6-speed manual or GM’s new 8-speed automatic. Michelin Pilot Super Sport tires, magnetic shock absorbers and […]

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2016 Cadillac ATS-V Sedan

In addition to the Cadillac ATS-V Coupe that you already saw, Cadillac is launching a sedan version of the ATS-V.

The 3.6L twin-turbo V6 will make 455 horsepower and 450 lb-ft of torque, backed by either a Tremec 6060 6-speed manual or GM’s new 8-speed automatic. Michelin Pilot Super Sport tires, magnetic shock absorbers and a limited slip differential are all standard, as well as Recaro seats. A carbon fiber hood is optional.

2016 Cadillac ATS-V Sedan 2016 Cadillac ATS-V Sedan 2016 Cadillac ATS-V Sedan 2016 Cadillac ATS-V Sedan 2016 Cadillac ATS-V Sedan

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Cadillac ATS-V Revealed http://www.thetruthaboutcars.com/2014/11/cadillac-ats-v-revealed/ http://www.thetruthaboutcars.com/2014/11/cadillac-ats-v-revealed/#comments Tue, 11 Nov 2014 17:35:08 +0000 http://www.thetruthaboutcars.com/?p=944209 3.6L twin-turbo V6. 450 horsepower. 6-speed manual. What more do you need to know? With only 3600 lbs to move, the ATS-V is slightly heavier than the BMW M4, but packs more horses and more torque (445 lb-ft versus 406 for the Bimmer). A 6-speed manual is available, and presumably, the 8-speed automatic will be an […]

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003Cadillac-ATS-V-lg

3.6L twin-turbo V6. 450 horsepower. 6-speed manual. What more do you need to know?

With only 3600 lbs to move, the ATS-V is slightly heavier than the BMW M4, but packs more horses and more torque (445 lb-ft versus 406 for the Bimmer). A 6-speed manual is available, and presumably, the 8-speed automatic will be an option as well. Michelin Pilot Super Sport tires and a locking diff are also standard. It also has titanium connecting rods, just like an Acura NSX.

 

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GM’s Big Crossovers vs. GM’s Big SUVs http://www.thetruthaboutcars.com/2014/10/gms-big-crossovers-vs-gms-big-suvs/ http://www.thetruthaboutcars.com/2014/10/gms-big-crossovers-vs-gms-big-suvs/#comments Thu, 30 Oct 2014 12:41:22 +0000 http://www.thetruthaboutcars.com/?p=935722 General Motors has sold 189,354 copies of its big Lambda-platform crossovers in the United States this year. Combined sales of the Buick Enclave, Chevrolet Traverse, and GMC Acadia have risen by a scant 137 units through the first nine months of 2014. GM’s six full-size, body-on-frame, pickup-based SUVs, on the other hand, have collectively increased […]

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2015 Chevrolet Tahoe whiteGeneral Motors has sold 189,354 copies of its big Lambda-platform crossovers in the United States this year. Combined sales of the Buick Enclave, Chevrolet Traverse, and GMC Acadia have risen by a scant 137 units through the first nine months of 2014.

GM’s six full-size, body-on-frame, pickup-based SUVs, on the other hand, have collectively increased their U.S. volume by 22%, a gain of 32,652 sales, to 183,080 units in total.

These nine nameplates have generated 17% of GM’s 2.2 million year-to-date sales.

Examining each nameplate individually reveals multiple storylines wrapped inside the hefty numbers.

Enclave sales reached record highs in 2013, and 2014’s 1% decrease, if it holds, should still translate to the nameplate’s second-best year in the model’s eight-year history.

The Traverse hasn’t been around as long – 2014 will be its sixth full year on the market – but it’s the highest-volume Lambda product, accounting for 42% of the trio’s sales. Traverse volume has risen 6% this year to 79,560 units through nine months. Year end volume should reach a three-year high but it’s unlikely the Traverse will match its 2011 record-high levels.

GM SUV crossover sales chart 2014 Like the Enclave, the Acadia also produced best-ever sales in 2013, but 2014 sales are down 5.3%. Year end volume should top 80,000 units for the just the second time since the Acadia went on sale in late 2006.

Among the fresh-faced, truck-based SUVs in GM’s portfolio, long-wheelbase variants account for 37% of the sextuplet’s year-to-date volume. The Tahoe and Suburban are the two volume leaders, with 70,528 and 38,588 sales in 2014’s first nine months. These big SUVs aren’t quite as readily available as the big crossovers, which all possess abundant inventory. The Escalade and Escalade ESV, in particular, are rather rare, with just 25 days of supply as of the beginning of October.

So, Lambda wins the family fight? Not so fast. While through nine months the crossover trio has outsold the GMT900/K2XX family, that wasn’t the case in July and August, and they outsold the big SUVs by only 225 units in September. Third-quarter sales of the Escalade, Escalade ESV, Suburban, Tahoe, Yukon, and Yukon XL shot up to 72,216 units. The Acadia, Enclave, and Traverse managed 65,989 third-quarter sales.

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Cadillac Dealers Prepare To Step Up, Or Leave, Sales Game Under De Nysschen http://www.thetruthaboutcars.com/2014/10/cadillac-dealers-prepare-step-leave-sales-game-de-nysschen/ http://www.thetruthaboutcars.com/2014/10/cadillac-dealers-prepare-step-leave-sales-game-de-nysschen/#comments Tue, 21 Oct 2014 14:00:13 +0000 http://www.thetruthaboutcars.com/?p=934202 Facebook commenters and the automotive press aren’t the only ones feeling the lash from Cadillac boss Johan de Nysschen, as dealers themselves are feeling the pressure to step up their game. Automotive News reports that while some Cadillac dealerships have nothing to worry about, and are, in fact, completely on-board with de Nysschen’s alphanumeric global […]

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cadillac-dealer-inside

Facebook commenters and the automotive press aren’t the only ones feeling the lash from Cadillac boss Johan de Nysschen, as dealers themselves are feeling the pressure to step up their game.

Automotive News reports that while some Cadillac dealerships have nothing to worry about, and are, in fact, completely on-board with de Nysschen’s alphanumeric global vision, those on the low end of the totem pole fear they may be selling something else if they can’t compete on the level their new boss expects of them.

Specifically, de Nysschen may want to consolidate the brand’s network of 924 dealerships into a more BMW/Mercedes-esque number — hovering in the 330 – 370 range — with a similar focus on urban markets. Though neither he nor anyone representing Cadillac have stated such plans were on the table, dealers like Claude Burns and an unnamed dealer in the Midwest are going on the offensive to maintain their spots: a new expanded floorplan for the former, lawyering-up with an attorney who represented dealers during General Motors’ bankruptcy for the latter.

As for the boss himself, de Nysschen had this to say about the future of his dealerships after his meeting with them last month in Las Vegas, where he outlined his vision for the brand and their role in it:

It’s very clear to me that many, many dealers already have risen to the challenge. On the other hand, when those customers engage us in our dealerships, we cannot afford that the experience is anything other than confirming that this is a first-class brand. And not all of our dealers are there.

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NHTSA Issues Urgent Recall For Takata-Equipped Vehicles In Humid Climes http://www.thetruthaboutcars.com/2014/10/nhtsa-issues-urgent-recall-takata-equipped-vehicles-humid-climes/ http://www.thetruthaboutcars.com/2014/10/nhtsa-issues-urgent-recall-takata-equipped-vehicles-humid-climes/#comments Tue, 21 Oct 2014 13:00:55 +0000 http://www.thetruthaboutcars.com/?p=934178 If you happen to own certain BMW, General Motors, Honda, Toyota, Mazda and Nissan vehicles, and reside in a humid climate, the National Highway Traffic Safety Administration is urging you to take it in for repairs linked to the Takata airbags installed. Though the agency didn’t explain exactly the need for urgency, the airbags made […]

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Takata Airbag Cutaway

If you happen to own certain BMW, General Motors, Honda, Toyota, Mazda and Nissan vehicles, and reside in a humid climate, the National Highway Traffic Safety Administration is urging you to take it in for repairs linked to the Takata airbags installed.

Though the agency didn’t explain exactly the need for urgency, the airbags made by Takata have been linked to humidity-related failures, where upon detonation, metal shrapnel would be sprayed into the cabin, injuring or killing all within.

Owners of the following affected vehicles may need to bring their vehicles in for repairs if they call Florida, Puerto Rico, Guam, Saipan, American Samoa, Virgin Islands or Hawaii home:

Toyota: 778,177 total number of vehicles potentially affected
2002 – 2004 Lexus SC
2003 – 2004 Toyota Corolla
2003 – 2004 Toyota Corolla Matrix
2002 – 2004 Toyota Sequoia
2003 – 2004 Toyota Tundra
2003 – 2004 Pontiac Vibe

Honda: 2,803,214 total number of potentially affected vehicles
2001 – 2007 Honda Accord (4 cyl)
2001 – 2002 Honda Accord (6 cyl)
2001 – 2005 Honda Civic
2002 – 2006 Honda CR-V
2003 – 2011 Honda Element
2002 – 2004 Honda Odyssey
2003 -2007 Honda Pilot
2006 Honda Ridgeline
2003 – 2006 Acura MDX
2002 -2003 Acura TL/CL

Nissan: 437,712 total number of potentially affected vehicles
2001 2003 Nissan Maxima
2001 – 2003 Nissan Pathfinder
2002 – 2003 Nissan Sentra
2001 – 2003 Infiniti I30/I35
2002 – 2003 Infiniti QX4
2003 Infiniti FX

Mazda: 18,050 total number of potentially affected vehicles
2003 – 2004 Mazda6
2004 Mazda RX-8

BMW: 573,935 total number of potentially affected vehicles
2000 – 2005 3 Series Sedan
2000 – 2006 3 Series Coupe
2000 – 2005 3 Series Sports Wagon
2000 – 2006 3 Series Convertible
2001 – 2006 M3 Coupe
2001 – 2006 M3 Convertible

General Motors: 133,221 total number potentially affected vehicles
2002 – 2003 Buick LeSabre
2002 – 2003 Buick Rendezvous
2002 – 2003 Cadillac DeVille
2002 – 2003 Chevrolet Trailblazer
2002 – 2003 Chevrolet Impala
2002 – 2003 Chevrolet Monte Carlo
2002 – 2003 Chevrolet Venture
2002 – 2003 GMC Envoy
2002 – 2003 GMC Envoy XL
2002 – 2003 Oldsmobile Aurora
2002 – 2003 Oldsmobile Bravada
2002 – 2003 Oldsmobile Silhouette
2002 – 2003 Pontiac Bonneville
2002 – 2003 Pontiac Montana

Recall letters are being sent out to affected owners, who can also look up their VIN through SaferCar.gov to determine if their vehicle is under recall.

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September 2014 Sales: Now Even The SRX Is Slowing Cadillac Down http://www.thetruthaboutcars.com/2014/10/september-2014-sales-now-even-srx-slowing-cadillac/ http://www.thetruthaboutcars.com/2014/10/september-2014-sales-now-even-srx-slowing-cadillac/#comments Tue, 21 Oct 2014 12:39:17 +0000 http://www.thetruthaboutcars.com/?p=932522 Cadillac sales in the United States rose to a six-year high in 2013. Yet in five of 2014’s nine months, sales have declined. Through three-quarters, Cadillac volume is down 4%. Overall new vehicle sales in the U.S. are up by more than 5%. BMW, Mercedes-Benz, and Lexus sales are up 11%, 8%, and 16%, respectively, […]

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2015 Cadillac SRXCadillac sales in the United States rose to a six-year high in 2013. Yet in five of 2014’s nine months, sales have declined. Through three-quarters, Cadillac volume is down 4%. Overall new vehicle sales in the U.S. are up by more than 5%.

BMW, Mercedes-Benz, and Lexus sales are up 11%, 8%, and 16%, respectively, in 2014. Audi, up 14%, is routinely outselling Cadillac.

The SRX was a bright spot for Cadillac in the first half of this year, not only because it’s the brand’s best-selling model but because sales had jumped 20% compared with the first half of 2013. After six consecutive monthly increases, however, SRX sales in July slid 7%. August volume fell 37%. September sales dropped 15%.

Total third-quarter SRX sales were down 22%, a loss of nearly 3700 sales.

Meanwhile, September sales of Cadillac cars slid 14%. The new Escalade and Escalade ESV were saviors, rising 120% to 3518 units, 25% of Cadillac’s total September volume. As a result, overall Cadillac volume increased in September. By a single unit.

Had SRX volume not been so stable over the previous four and a half years, this 2014 Q3 result wouldn’t be surprising at all. Between 2010 and 2013, Cadillac averaged 55,565 SRX sales per year in the U.S, never falling below 51,000 units, never rising above 58,000. Year-to-date sales in 2014 are actually up 3%.

But the SRX is no longer the freshest chicken in the fridge. Supply has been increasing: Cadillac dealers had 97 days of inventory at the beginning of October, up from 82 in September and 68 at the beginning of July.

And yet the SRX is still one of America’s favourite premium brand utility vehicles, slotting in behind the Lexus RX, Acura MDX, and BMW X5 in September; the RX and MDX on year-to-date terms.

If Cadillac’s car issues weren’t so troubling – ATS volume is down 20% this year, the CTS is off by 6%, and the XTS by 22% – this recent SRX decline wouldn’t merit more than a paragraph. Instead, because their car sales are so low, Cadillac needs something other than the Escalade to sell well.

Based on a brief but sudden downturn, the second-generation SRX appears as though it is perhaps not consistently capable of being that vehicle, not five years into its term.

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De Nysschen: Cadillac Moved To NYC, Alphanumerics To Be Global Player http://www.thetruthaboutcars.com/2014/10/de-nysschen-cadillac-moved-nyc-alphanumerics-global-player/ http://www.thetruthaboutcars.com/2014/10/de-nysschen-cadillac-moved-nyc-alphanumerics-global-player/#comments Thu, 16 Oct 2014 11:00:25 +0000 http://www.thetruthaboutcars.com/?p=931954 Cadillac boss Johan de Nysschen has taken a lot of flak as of late for the brand’s moves to New York City, and to (albeit standardized) alphanumeric naming conventions. The first time, he took to Facebook to address his critics. This time? De Nysschen took it to the source. In response to Automotive News editor-in-chief […]

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Cadillac ATS New York Plate

Cadillac boss Johan de Nysschen has taken a lot of flak as of late for the brand’s moves to New York City, and to (albeit standardized) alphanumeric naming conventions. The first time, he took to Facebook to address his critics.

This time? De Nysschen took it to the source.

In response to Automotive News editor-in-chief Keith Crain’s letter lamenting both issues in the name of Detroit, de Nysschen penned a letter to the editor addressing Crain’s concerns.

Regarding the CT/XT nomenclature chosen in lieu of proper names — including Eldorado, Seville and Fleetwood — the president said such emotional attachment to those names “should be balanced against the fact that those names resonate more with baby boomers and are U.S.-centric,” and are not relevant to Cadillac’s intended global audience “where the reality is that alphanumeric nomenclature is a deeply entrenched industrywide practice.”

As far as the notion of Cadillac abandoning Detroit for SoHo, de Nysschen says the move was not due to any personal preference, stating that “no corporation would tolerate such indulgences by its leadership.” Instead, it was done to help reinforce “the psychological and physical separation in business philosophy” between the premium brand and the rest of General Motors. He adds that the net loss of 50 jobs in Detroit would likely be filled by GM, and pale in comparison against the 1,600 new manufacturing jobs secured by the automaker’s decision to green-light the CT6 earlier this month.

Finally, he does acknowledge Crain’s concern over business efficiency disadvantages as a result of the move, noting that said disadvantages were anticipated beforehand, “and will be overcome by making changes to current corporate processes.” De Nysschen concludes that all business decisions will be made by the brand’s leadership every step of the way, answering only to GM’s top brass and the automaker’s shareholders.

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TTAC AMA: I Own A Catera And An X-Type http://www.thetruthaboutcars.com/2014/10/ttac-ama-catera-x-type/ http://www.thetruthaboutcars.com/2014/10/ttac-ama-catera-x-type/#comments Mon, 13 Oct 2014 16:00:37 +0000 http://www.thetruthaboutcars.com/?p=930450 This week’s AMA is a double-header, courtesy of reader Mark, who might be the only person who will cop to owning both a Cadillac Catera and a Jaguar X-Type. Hello there!   Many among us would question a man’s motive for buying a 1997 Cadillac Catera.  Internet lore speaks of the horrors wrought upon aspirational Boomers […]

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image

This week’s AMA is a double-header, courtesy of reader Mark, who might be the only person who will cop to owning both a Cadillac Catera and a Jaguar X-Type.

image (1)
Hello there!
 
Many among us would question a man’s motive for buying a 1997 Cadillac Catera.  Internet lore speaks of the horrors wrought upon aspirational Boomers by the Catera’s forebear, the Cimarron.  Dancing cartoon ducks and Cindy Crawford couldn’t draw attention away from the lowly badge-engineered, Lumina doppelgänger, awful-in-a-dealer-install-Landau-top profile.  No amount of praise for road manners and “initial quality” could mask the Catera’s premature tensioner failures and long list of gremlins that no doubt put serious miles on tow trucks well into the early 2000s.  
 
What, then, do we think when this man doubles down and puts his hard-earned cash toward a 2004 Jaguar X-Type?  Surely he must be bereft of his faculties!  One Pokemon short of catching them all.  Maybe it was those sensual British curves wrapped over Ford Mondeo hard points that captivated him.  Perhaps he dismissed all those “ten worst” lists featuring both of his cars as so much haterade poured over all the near-luxury those low-information plebs would never attain in their lifetime.  Maybe he’s a cat person and couldn’t do without a Leaper on his hood.  
 
Be it a case of one flew over the Cuckoo’s nest, or one man’s quest to prove the Greater Fool theory has a terminal threshold, this is my story and it only ends when the cars stop moving under their own power.  Ask me anything.  

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Cadillac Boss Unveils Portfolio Revitalization Plan For 2020 http://www.thetruthaboutcars.com/2014/10/cadillac-boss-unveils-portfolio-revitalization-plan-2020/ http://www.thetruthaboutcars.com/2014/10/cadillac-boss-unveils-portfolio-revitalization-plan-2020/#comments Fri, 10 Oct 2014 15:00:42 +0000 http://www.thetruthaboutcars.com/?p=928642 First, there was the move. Then, there was the CT6. Now? Cadillac boss Johan de Nysschen unveils a blitzkrieg bop of a product roadmap, all set to be fulfilled by 2020. In an exclusive with Reuters, de Nysschen’s overall plan to revive Cadillac is anchored by a roadmap that will expand the portfolio from five […]

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2015 Cadillac ATS Coupe

First, there was the move. Then, there was the CT6. Now? Cadillac boss Johan de Nysschen unveils a blitzkrieg bop of a product roadmap, all set to be fulfilled by 2020.

In an exclusive with Reuters, de Nysschen’s overall plan to revive Cadillac is anchored by a roadmap that will expand the portfolio from five models at present, to 10 models by 2020.

Aside from the upcoming CT6 — which will come with a PHEV variant when the flagship debuts in showrooms late next year — he says he just received the green light to bring a range-topping vehicle into the fold, likely to be called either the CT8 or CT9. The vehicle would do battle with long-wheelbase variants of the Mercedes S-Class and BMW 7 Series when it enters showrooms at the end of this decade.

On the greener side of the fence, de Nysschen has designs for an EV, and a potential successor to the ELR that may or may not have two extra doors.

Further down the alpha-numeric trail, two new crossovers — which will wear the XT moniker — will sandwich the SRX, including a seven-passenger model set to arrive by 2018 at the latest; the SRX will be redesigned and renamed in 2016.

Meanwhile, a smaller vehicle positioned under the current ATS, along with the smaller crossover, will share its platform with the next-generation Chevrolet Cruze, and go up against the BMW 1 Series and Mercedes CLA-Class. Both will be in showrooms between 2017 and 2018.

Other parts of the plan include building the CT6 and the successor to the SRX in China, where Cadillac is aiming to move 75,000 units by the end of the year, while Europe will remain in the distance until after 2020.

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2016 Cadillac CT6 To Offer PHEV Option, Advanced Architecture http://www.thetruthaboutcars.com/2014/10/2016-cadillac-ct6-offer-phev-option-advanced-architecture/ http://www.thetruthaboutcars.com/2014/10/2016-cadillac-ct6-offer-phev-option-advanced-architecture/#comments Tue, 07 Oct 2014 12:00:31 +0000 http://www.thetruthaboutcars.com/?p=927385 Cadillac’s upcoming flagship is living up to its status, as the CT6 is set to have a PHEV option on the checklist when it arrives for the 2016 model year. According to The Detroit News, General Motors product chief Mark Reuss claims the PHEV option will offer consumers an “industry-leading fuel economy upwards of 70 […]

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Cadillac Crest

Cadillac’s upcoming flagship is living up to its status, as the CT6 is set to have a PHEV option on the checklist when it arrives for the 2016 model year.

According to The Detroit News, General Motors product chief Mark Reuss claims the PHEV option will offer consumers an “industry-leading fuel economy upwards of 70 mpg equivalent.” The CT6 will be powered by a 3-liter twin-turbo V6 with an eight-speed auto aiding in the power delivery.

Cadillac’s flagship will also be built upon an advanced architecture composed of “high-strength steel, aluminum and steel stampings,” combined with the automaker’s patented welding tech to create a vehicle with 20 percent fewer parts. Reuss says the results help improve “safety, ride and handling,” as well as NVH. The overall product will be 8 inches longer than the current CTS, but will weigh 53 pounds less.

As far as other technology is concerned, the CT6 will have stop-start and a so-called thru-view mirror — a rear backup camera “steamed… into the front mirror,” per Reuss — allowing the driver to see more of the outside behind the car in its rearview mirror.

The flagship, set to battle the Mercedes S-Class and BMW 7 Series, will leave Hamtramck beginning in late 2015.

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Cadillac Escalade Keeps Its Name, Other SUVs, CUVs Christened XT http://www.thetruthaboutcars.com/2014/10/cadillac-escalade-keeps-name-suvs-cuvs-christened-xt/ http://www.thetruthaboutcars.com/2014/10/cadillac-escalade-keeps-name-suvs-cuvs-christened-xt/#comments Wed, 01 Oct 2014 12:00:30 +0000 http://www.thetruthaboutcars.com/?p=922433 Cadillac’s new alpha-numeric scheme has entered the crossover and SUV space, with the brand’s future offerings to be dubbed XT. However, like the Lincoln Navigator to the MKs, the Escalade will keep its name among the CTs and XTs. According to Forbes, Cadillac CMO Uwe Ellinghaus says both CT and XT models will have a […]

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2015-escalade-exterior-masthead-family-960x540

Cadillac’s new alpha-numeric scheme has entered the crossover and SUV space, with the brand’s future offerings to be dubbed XT. However, like the Lincoln Navigator to the MKs, the Escalade will keep its name among the CTs and XTs.

According to Forbes, Cadillac CMO Uwe Ellinghaus says both CT and XT models will have a number appended at the end of the designation to signify the size of the vehicle in relation to the rest of the lineup. The designations — created a year ago by Ellinghaus soon after becoming the brand’s CMO — form a framework for Cadillac to expand and overhaul its lineup while also eliminating consumer confusion on the showroom floor:

It’s a logical thing to give some mental space like this in your naming scheme. So many other brands have done that sort of thing, across industries. It’s not rocket science. It doesn’t fit our immediate business needs, but this simple logic will help us build this brand and enhance recognition over the long term.

One exception to the new scheme is the Escalade. According to Road & Track, product manager Dave Schiavione explained that there had been a plan to move the SUV onto the Lambda crossover platform, but was punted because Escalade owners wanted their SUV — with all of the power, towing capacity and other associated aspects — to remain an SUV. Representative David Caldwell summed it up as such:

Escalade remains. No reason to mess with it. Everything you say about it is valid.

The premium SUV will likely remain the brand’s default halo vehicle until the flagship CT6 arrives in the near future.

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Junkyard Find: 1978 Cadillac Seville Elegante http://www.thetruthaboutcars.com/2014/09/junkyard-find-1978-cadillac-seville-elegante/ http://www.thetruthaboutcars.com/2014/09/junkyard-find-1978-cadillac-seville-elegante/#comments Mon, 29 Sep 2014 13:00:48 +0000 http://www.thetruthaboutcars.com/?p=920513 As Aaron Severson explains in great detail in his excellent Ate Up With Motor piece, the 1976-1979 Cadillac Seville (which was essentially a Chevy Nova under the skin), accelerated the long decline of the Cadillac Division that continued with the Cavalier-based Cimarron and didn’t really turn around until Cadillac started building trucks for rappers and […]

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18 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee MartinAs Aaron Severson explains in great detail in his excellent Ate Up With Motor piece, the 1976-1979 Cadillac Seville (which was essentially a Chevy Nova under the skin), accelerated the long decline of the Cadillac Division that continued with the Cavalier-based Cimarron and didn’t really turn around until Cadillac started building trucks for rappers and warlords in the 1990s. Having driven a $50 1976 Nova many thousands of miles, I can assume that ’78 Seville ownership was very similar, though with a plusher interior and (slightly) more engine power. Here’s a brown-on-gold-on-brown-on-yellow-on-ochre-on-umber-on-brown-on-beige-on-copper example that I spotted a few weeks ago in a San Francisco Bay Area wrecking yard.
01 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee MartinI couldn’t find any figures for the cost of the Elegante option package, but I did learn that the exterior colors on this car were Western Saddle Firemist and Ruidoso Brown.
03 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee MartinThe list price of the ordinary, garden-variety non-Elegante ’78 Seville was $14,267, about 52 grand in 2014 dollars. The top-of-the-line Nova Custom went for $4,220 in 1978 (the 1978 BMW 530 was $14,840 and the 1978 Mercedes-Benz 280E was $16,606, but neither was available in Ruidoso Brown).
11 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin8-track player, of course. Note the rear-defog and power-antenna switches.
15 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee MartinThis Bendix-injected Oldsmobile 350-cubic-inch V8 made 170 horsepower.
19 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee MartinIt’s probably not a coincidence that Cadillac buyers defected en masse to Mercedes-Benz and BMW about this time (and a few even bought Datsun 810s and Toyota Cressidas). On the plus side, the going rate on a Seville of this era has been down in rusty-Lumina territory for the last 15 years.

01 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin 02 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin 03 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin 04 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin 05 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin 06 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin 07 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin 08 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin 09 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin 10 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin 11 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin 12 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin 13 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin 14 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin 15 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin 16 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin 17 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin 18 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin 19 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin 20 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin 21 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin

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From The CT6 To The Model A Runabout http://www.thetruthaboutcars.com/2014/09/ct6-model-runabout/ http://www.thetruthaboutcars.com/2014/09/ct6-model-runabout/#comments Fri, 26 Sep 2014 17:44:57 +0000 http://www.thetruthaboutcars.com/?p=920210 A fun Friday read for those who protested that there were too many negative editorials regarding Cadillac recently. Reader Forest Casey published an astonishingly detailed essay on Medium detailing the history of Cadillac, from the establishment of the brand right through to production of its first car, the Model A Runabout, and its stewardship under […]

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Cadillac_Model_A_Tonneau_1903 A fun Friday read for those who protested that there were too many negative editorials regarding Cadillac recently. Reader Forest Casey published an astonishingly detailed essay on Medium detailing the history of Cadillac, from the establishment of the brand right through to production of its first car, the Model A Runabout, and its stewardship under Alfred Sloan’s General Motors conglomerate. Casey, who works for the Petersen Automotive Museum, is an eloquent writer and a long-time TTAC reader. I only wish he had sent this essay in to TTAC before Medium got their hands on it.

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Wishing You A Sweet, Healthy CT5775 http://www.thetruthaboutcars.com/2014/09/wishing-sweet-healthy-ct5765/ http://www.thetruthaboutcars.com/2014/09/wishing-sweet-healthy-ct5765/#comments Thu, 25 Sep 2014 17:29:11 +0000 http://www.thetruthaboutcars.com/?p=918138 If nothing else, Johan De Nysschen has a tried and true playbook: move the company’s headquarters and revamp the nomenclature of their product lineup. How well did it work for Infiniti? Well, can *you* recite their product lineup without looking at their website? Alphanumeric combinations never work as a remedy for lagging sales or poor […]

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If nothing else, Johan De Nysschen has a tried and true playbook: move the company’s headquarters and revamp the nomenclature of their product lineup. How well did it work for Infiniti? Well, can *you* recite their product lineup without looking at their website?

Alphanumeric combinations never work as a remedy for lagging sales or poor brand image. Acura is still catching heat for abandoning Legend, Vigor and Integra. Nobody knows what a QX80, a Q70L or a Q50 is – and even though the whole “Q” structure was supposed to harken back to the flagship Q45, the Q40 is now a lame-duck G37 being sold as Infiniti’s entry-level product. At least until the Q30 arrives, and even then that’s a Mercedes-Benz CLA, which is…

The current Cadillac naming structure, which is a banal cipher of alphabetical combinations, is apparently not good enough, so adding a number after an arbitrary two-letter sequence will fix things. What won’t fix them? Revamping their too high prices, re-engineering the godawful CUE system, fixing the tiny backseat and the heinous gauge cluster on the ATS, which is the one part that literally stares the driver in the face at all times, but looks like it was harvested from a G-Body Buick Skylark.

The Cadillac name change is nothing more than re-arranging the deck chairs on the Titanic. With sales slumping in a growing luxury market, bloated inventories, a failed push to expand in Europe (despite no strategy, no appropriate product and no diesel engines) and no discernible strategy beyond moving to pricey digs in Manhattan, Cadillac is the Sick Man of The Ren Cen. The name change reminds me of the old Jewish folk remedy where gravely ill children were called “Alter”, which means “old” in Yiddish, which would ostensibly make them older, allowing them to bypass typical childhood ailments that could cause death or serious incapacitation. It didn’t work in the shtetl, and it’s not going to work in 21st century America either.

Speaking of which, it’s also the Jewish New Year. According to the Bible, it’s the year 5775 – except in Cadillac’s new HQ, where it’s the year CT5765. Maybe that’s what they’ll call the new Escalade.

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Meet The New Boss, Same As The Old Boss http://www.thetruthaboutcars.com/2014/09/meet-new-boss-old-boss/ http://www.thetruthaboutcars.com/2014/09/meet-new-boss-old-boss/#comments Wed, 24 Sep 2014 21:29:20 +0000 http://www.thetruthaboutcars.com/?p=918082 When Johan De Nysschen took over at Infiniti, his first moves were to move the brand’s headquarters and revamp its naming structure. That led to a jumble of confusion as industry observers and enthusiasts struggled to make sense of the new naming convention. Fresh off of moving Cadillac from Detroit to NYC, we have word […]

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When Johan De Nysschen took over at Infiniti, his first moves were to move the brand’s headquarters and revamp its naming structure. That led to a jumble of confusion as industry observers and enthusiasts struggled to make sense of the new naming convention. Fresh off of moving Cadillac from Detroit to NYC, we have word that De Nysschen will implement a new nomenclature for Cadillac.

The first car to use the new convention will be the unnamed flagship, dubbed the CT6. According to Cadillac, the new system “…will only change a product’s name when the product itself is redesigned or an all-new model is created.”

There’s also no word on how this will relate to trucks and SUVs, but surely destroying the Escalade brand equity in favor of some alphanumeric combination is a criminally stupid idea.

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Reuss: Cadillac Move To NYC Will Elevate Brand Profile http://www.thetruthaboutcars.com/2014/09/reuss-cadillac-move-nyc-will-elevate-brand-profile/ http://www.thetruthaboutcars.com/2014/09/reuss-cadillac-move-nyc-will-elevate-brand-profile/#comments Wed, 24 Sep 2014 10:00:20 +0000 http://www.thetruthaboutcars.com/?p=917530 Now that Cadillac and 50 of its B&B have packed up and moved out of Detroit for the American hustle of New York, what do those closest to the brand have to say about the move? General Motors product boss Mark Reuss has a couple of cents to spare. According to Autoblog, Reuss believes the […]

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Now that Cadillac and 50 of its B&B have packed up and moved out of Detroit for the American hustle of New York, what do those closest to the brand have to say about the move? General Motors product boss Mark Reuss has a couple of cents to spare.

According to Autoblog, Reuss believes the move to New York will help “elevate” Cadillac’s profile onto the radar screens of “some of the people we’d to be on,” particularly those on the coasts who are smitten with BMW, Mercedes and Lexus.

With the premium brand now calling the neighborhood of SoHo home — engineering and design left behind in Detroit — Reuss says brand president Johan de Nysschen and marketing officer Uwe Ellinghaus will be able to better re-examine where Cadillac stands in the luxury game.

Meanwhile, GM CEO Mary Barra had this to say to The Detroit News and other reporters after her appearance on a panel at the annual Clinton Global Initiative in New York:

When you look at how important Cadillac is, we need to have that team dedicated — thinking Cadillac day in and day out. When you think about New York, it’s the perfect place to be. It’s where a lot of luxury is defined. It’s trend-setting — so I think it’s going to be very, very positive.

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Cadillac Moving Headquarters To NYC http://www.thetruthaboutcars.com/2014/09/cadillac-moving-headquarters-nyc/ http://www.thetruthaboutcars.com/2014/09/cadillac-moving-headquarters-nyc/#comments Tue, 23 Sep 2014 15:52:49 +0000 http://www.thetruthaboutcars.com/?p=917266 Cadillac will move its headquarters to New York City’s SoHo district, in a bid to establish itself as a distinct business unit and luxury brand, and put more distance between it and parent company General Motors. Roughly 120 people in sales and marketing functions will be posted to New York City, while the remaining staff […]

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Cadillac will move its headquarters to New York City’s SoHo district, in a bid to establish itself as a distinct business unit and luxury brand, and put more distance between it and parent company General Motors.

Roughly 120 people in sales and marketing functions will be posted to New York City, while the remaining staff in design, engineering, R&D and product development will remain in the Detroit area.

While Reuters reported on the story, along with a host of other outlets, The Daily Kanban was the first to report the development back in August. Citing anonymous sources inside GM, Bertel Schmitt reported that such a move would take place, as well as Cadillac CEO Johann De Nysschen’s proclivity for moving both Audi and Infiniti to newer, swankier digs in Washington, D.C. and Hong Kong respectively.

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Editorial: Cadillac Reversing Course On Crossovers http://www.thetruthaboutcars.com/2014/09/editorial-cadillac-reversing-course-crossovers/ http://www.thetruthaboutcars.com/2014/09/editorial-cadillac-reversing-course-crossovers/#comments Mon, 22 Sep 2014 17:54:12 +0000 http://www.thetruthaboutcars.com/?p=916490 This summer, we heard news that Cadillac was scrapping plans for a three-row crossover set to slot between the SRX and the Escalade. But according to new Cadillac head Johann De Nysschen, that vehicle might be back on the table, along with a slate of new products designed to raise the stature of Cadillac in […]

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This summer, we heard news that Cadillac was scrapping plans for a three-row crossover set to slot between the SRX and the Escalade. But according to new Cadillac head Johann De Nysschen, that vehicle might be back on the table, along with a slate of new products designed to raise the stature of Cadillac in the minds of a new generation of buyers.

In an interview with Automobile Magazine, De Nysschen outlined his vision for Cadillac over the next 10 to 15 years. Among the products De Nysschen talked about were two large sedans above the upcoming RWD flagship, a successor to the ELR plug-in hybrid, more performance variants and crucially, more crossovers.

Yes, I can hear the groans now, but even De Nysschen recognizes the need for more crossovers as a part of Cadillac’s lineup, stating

We only have two sport/utilities. It’s a sad day when the Germans have more crossovers than we. There’s clearly some room for us to do something between SRX and Escalade; I think there’s an opportunity even to do something sub-SRX.

 

De Nysschen clearly knows which way the wind is blowing. Cadillac wants to expand in the all important Chinese market, not to mention Western Europe and North America. A larger crossover and a sub-SRX model (ala the BMW X1, Audi Q3 or Mercedes-Benz GLA) is also a great way to bring in Millennial buyers, who De Nysschen expects to account for 50 percent of premium car purchases by the end of the decade. A larger crossover slotting between the SRX and Escalade is a no brainer, especially given the easily accessible Lambda architecture used by the Chevrolet Traverse, GMC Acadia and Buick Enclave. Such a vehicle will be a veritable ATM for Cadillac, and it’s shocking that the program was canned in the first place.

Like it or not, these two products alone will mean more for Cadillac than any number of rear-drive, V8 powered models. The automotive market is inexorably moving towards crossovers as the bodystyle of choice for global automotive consumers. But as we stated before, his grand plans are all contingent on GM getting out of his way and letting him do things his way: slowly, gradually, with a deliberate, focused effort on building Cadillac up into the brand that it needs to be.

 

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Cadillac Flagship Sedan May Not Officially Bear LTS Name http://www.thetruthaboutcars.com/2014/09/cadillac-flagship-sedan-may-officially-bear-lts-name/ http://www.thetruthaboutcars.com/2014/09/cadillac-flagship-sedan-may-officially-bear-lts-name/#comments Mon, 22 Sep 2014 10:00:29 +0000 http://www.thetruthaboutcars.com/?p=915994 What’s in a name? A lot, if you’re Cadillac. Though the brand’s green-lit flagship F-segment sedan bears the internal codename LTS, it likely won’t keep the name when the 7 Series/S-Class fighter makes its debut next year. Automotive News says the reason for the possible move is due to the bottomless bowls of alphabet soup […]

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What’s in a name? A lot, if you’re Cadillac. Though the brand’s green-lit flagship F-segment sedan bears the internal codename LTS, it likely won’t keep the name when the 7 Series/S-Class fighter makes its debut next year.

Automotive News says the reason for the possible move is due to the bottomless bowls of alphabet soup being served to Cadillac customers entering the showroom, “a weakness of the Cadillac brand” chief marketing officer Uwe Ellinghaus proclaimed earlier this year.

Last month, the premium brand snagged former Infiniti boss Johan de Nysschen as its new chief. In his former role, de Nysschen revamped the naming scheme for the Japanese premium brand’s offerings, using Q for cars and QX for crossovers and SUVs. The claim for the method behind the madness was that he wanted Infiniti to have a broader range of vehicles around the world.

No matter what happens, the world will likely know the name of the beast by the time of the New York Auto Show next April.

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