The Truth About Cars » Cadillac http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Mon, 29 Sep 2014 21:20:29 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.2 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » Cadillac http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com Junkyard Find: 1978 Cadillac Seville Elegante http://www.thetruthaboutcars.com/2014/09/junkyard-find-1978-cadillac-seville-elegante/ http://www.thetruthaboutcars.com/2014/09/junkyard-find-1978-cadillac-seville-elegante/#comments Mon, 29 Sep 2014 13:00:48 +0000 http://www.thetruthaboutcars.com/?p=920513 As Aaron Severson explains in great detail in his excellent Ate Up With Motor piece, the 1976-1979 Cadillac Seville (which was essentially a Chevy Nova under the skin), accelerated the long decline of the Cadillac Division that continued with the Cavalier-based Cimarron and didn’t really turn around until Cadillac started building trucks for rappers and […]

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18 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee MartinAs Aaron Severson explains in great detail in his excellent Ate Up With Motor piece, the 1976-1979 Cadillac Seville (which was essentially a Chevy Nova under the skin), accelerated the long decline of the Cadillac Division that continued with the Cavalier-based Cimarron and didn’t really turn around until Cadillac started building trucks for rappers and warlords in the 1990s. Having driven a $50 1976 Nova many thousands of miles, I can assume that ’78 Seville ownership was very similar, though with a plusher interior and (slightly) more engine power. Here’s a brown-on-gold-on-brown-on-yellow-on-ochre-on-umber-on-brown-on-beige-on-copper example that I spotted a few weeks ago in a San Francisco Bay Area wrecking yard.
01 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee MartinI couldn’t find any figures for the cost of the Elegante option package, but I did learn that the exterior colors on this car were Western Saddle Firemist and Ruidoso Brown.
03 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee MartinThe list price of the ordinary, garden-variety non-Elegante ’78 Seville was $14,267, about 52 grand in 2014 dollars. The top-of-the-line Nova Custom went for $4,220 in 1978 (the 1978 BMW 530 was $14,840 and the 1978 Mercedes-Benz 280E was $16,606, but neither was available in Ruidoso Brown).
11 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin8-track player, of course. Note the rear-defog and power-antenna switches.
15 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee MartinThis Bendix-injected Oldsmobile 350-cubic-inch V8 made 170 horsepower.
19 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee MartinIt’s probably not a coincidence that Cadillac buyers defected en masse to Mercedes-Benz and BMW about this time (and a few even bought Datsun 810s and Toyota Cressidas). On the plus side, the going rate on a Seville of this era has been down in rusty-Lumina territory for the last 15 years.

01 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin 02 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin 03 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin 04 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin 05 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin 06 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin 07 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin 08 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin 09 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin 10 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin 11 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin 12 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin 13 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin 14 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin 15 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin 16 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin 17 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin 18 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin 19 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin 20 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin 21 - 1978 Cadillac Seville Down On the Junkyard - Picture By Murilee Martin

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From The CT6 To The Model A Runabout http://www.thetruthaboutcars.com/2014/09/ct6-model-runabout/ http://www.thetruthaboutcars.com/2014/09/ct6-model-runabout/#comments Fri, 26 Sep 2014 17:44:57 +0000 http://www.thetruthaboutcars.com/?p=920210 A fun Friday read for those who protested that there were too many negative editorials regarding Cadillac recently. Reader Forest Casey published an astonishingly detailed essay on Medium detailing the history of Cadillac, from the establishment of the brand right through to production of its first car, the Model A Runabout, and its stewardship under […]

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Cadillac_Model_A_Tonneau_1903 A fun Friday read for those who protested that there were too many negative editorials regarding Cadillac recently. Reader Forest Casey published an astonishingly detailed essay on Medium detailing the history of Cadillac, from the establishment of the brand right through to production of its first car, the Model A Runabout, and its stewardship under Alfred Sloan’s General Motors conglomerate. Casey, who works for the Petersen Automotive Museum, is an eloquent writer and a long-time TTAC reader. I only wish he had sent this essay in to TTAC before Medium got their hands on it.

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Wishing You A Sweet, Healthy CT5775 http://www.thetruthaboutcars.com/2014/09/wishing-sweet-healthy-ct5765/ http://www.thetruthaboutcars.com/2014/09/wishing-sweet-healthy-ct5765/#comments Thu, 25 Sep 2014 17:29:11 +0000 http://www.thetruthaboutcars.com/?p=918138 If nothing else, Johan De Nysschen has a tried and true playbook: move the company’s headquarters and revamp the nomenclature of their product lineup. How well did it work for Infiniti? Well, can *you* recite their product lineup without looking at their website? Alphanumeric combinations never work as a remedy for lagging sales or poor […]

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If nothing else, Johan De Nysschen has a tried and true playbook: move the company’s headquarters and revamp the nomenclature of their product lineup. How well did it work for Infiniti? Well, can *you* recite their product lineup without looking at their website?

Alphanumeric combinations never work as a remedy for lagging sales or poor brand image. Acura is still catching heat for abandoning Legend, Vigor and Integra. Nobody knows what a QX80, a Q70L or a Q50 is – and even though the whole “Q” structure was supposed to harken back to the flagship Q45, the Q40 is now a lame-duck G37 being sold as Infiniti’s entry-level product. At least until the Q30 arrives, and even then that’s a Mercedes-Benz CLA, which is…

The current Cadillac naming structure, which is a banal cipher of alphabetical combinations, is apparently not good enough, so adding a number after an arbitrary two-letter sequence will fix things. What won’t fix them? Revamping their too high prices, re-engineering the godawful CUE system, fixing the tiny backseat and the heinous gauge cluster on the ATS, which is the one part that literally stares the driver in the face at all times, but looks like it was harvested from a G-Body Buick Skylark.

The Cadillac name change is nothing more than re-arranging the deck chairs on the Titanic. With sales slumping in a growing luxury market, bloated inventories, a failed push to expand in Europe (despite no strategy, no appropriate product and no diesel engines) and no discernible strategy beyond moving to pricey digs in Manhattan, Cadillac is the Sick Man of The Ren Cen. The name change reminds me of the old Jewish folk remedy where gravely ill children were called “Alter”, which means “old” in Yiddish, which would ostensibly make them older, allowing them to bypass typical childhood ailments that could cause death or serious incapacitation. It didn’t work in the shtetl, and it’s not going to work in 21st century America either.

Speaking of which, it’s also the Jewish New Year. According to the Bible, it’s the year 5775 – except in Cadillac’s new HQ, where it’s the year CT5765. Maybe that’s what they’ll call the new Escalade.

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Meet The New Boss, Same As The Old Boss http://www.thetruthaboutcars.com/2014/09/meet-new-boss-old-boss/ http://www.thetruthaboutcars.com/2014/09/meet-new-boss-old-boss/#comments Wed, 24 Sep 2014 21:29:20 +0000 http://www.thetruthaboutcars.com/?p=918082 When Johan De Nysschen took over at Infiniti, his first moves were to move the brand’s headquarters and revamp its naming structure. That led to a jumble of confusion as industry observers and enthusiasts struggled to make sense of the new naming convention. Fresh off of moving Cadillac from Detroit to NYC, we have word […]

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When Johan De Nysschen took over at Infiniti, his first moves were to move the brand’s headquarters and revamp its naming structure. That led to a jumble of confusion as industry observers and enthusiasts struggled to make sense of the new naming convention. Fresh off of moving Cadillac from Detroit to NYC, we have word that De Nysschen will implement a new nomenclature for Cadillac.

The first car to use the new convention will be the unnamed flagship, dubbed the CT6. According to Cadillac, the new system “…will only change a product’s name when the product itself is redesigned or an all-new model is created.”

There’s also no word on how this will relate to trucks and SUVs, but surely destroying the Escalade brand equity in favor of some alphanumeric combination is a criminally stupid idea.

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Reuss: Cadillac Move To NYC Will Elevate Brand Profile http://www.thetruthaboutcars.com/2014/09/reuss-cadillac-move-nyc-will-elevate-brand-profile/ http://www.thetruthaboutcars.com/2014/09/reuss-cadillac-move-nyc-will-elevate-brand-profile/#comments Wed, 24 Sep 2014 10:00:20 +0000 http://www.thetruthaboutcars.com/?p=917530 Now that Cadillac and 50 of its B&B have packed up and moved out of Detroit for the American hustle of New York, what do those closest to the brand have to say about the move? General Motors product boss Mark Reuss has a couple of cents to spare. According to Autoblog, Reuss believes the […]

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American Hustle Cadillac Eldorado

Now that Cadillac and 50 of its B&B have packed up and moved out of Detroit for the American hustle of New York, what do those closest to the brand have to say about the move? General Motors product boss Mark Reuss has a couple of cents to spare.

According to Autoblog, Reuss believes the move to New York will help “elevate” Cadillac’s profile onto the radar screens of “some of the people we’d to be on,” particularly those on the coasts who are smitten with BMW, Mercedes and Lexus.

With the premium brand now calling the neighborhood of SoHo home — engineering and design left behind in Detroit — Reuss says brand president Johan de Nysschen and marketing officer Uwe Ellinghaus will be able to better re-examine where Cadillac stands in the luxury game.

Meanwhile, GM CEO Mary Barra had this to say to The Detroit News and other reporters after her appearance on a panel at the annual Clinton Global Initiative in New York:

When you look at how important Cadillac is, we need to have that team dedicated — thinking Cadillac day in and day out. When you think about New York, it’s the perfect place to be. It’s where a lot of luxury is defined. It’s trend-setting — so I think it’s going to be very, very positive.

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Cadillac Moving Headquarters To NYC http://www.thetruthaboutcars.com/2014/09/cadillac-moving-headquarters-nyc/ http://www.thetruthaboutcars.com/2014/09/cadillac-moving-headquarters-nyc/#comments Tue, 23 Sep 2014 15:52:49 +0000 http://www.thetruthaboutcars.com/?p=917266 Cadillac will move its headquarters to New York City’s SoHo district, in a bid to establish itself as a distinct business unit and luxury brand, and put more distance between it and parent company General Motors. Roughly 120 people in sales and marketing functions will be posted to New York City, while the remaining staff […]

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Cadillac will move its headquarters to New York City’s SoHo district, in a bid to establish itself as a distinct business unit and luxury brand, and put more distance between it and parent company General Motors.

Roughly 120 people in sales and marketing functions will be posted to New York City, while the remaining staff in design, engineering, R&D and product development will remain in the Detroit area.

While Reuters reported on the story, along with a host of other outlets, The Daily Kanban was the first to report the development back in August. Citing anonymous sources inside GM, Bertel Schmitt reported that such a move would take place, as well as Cadillac CEO Johann De Nysschen’s proclivity for moving both Audi and Infiniti to newer, swankier digs in Washington, D.C. and Hong Kong respectively.

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Editorial: Cadillac Reversing Course On Crossovers http://www.thetruthaboutcars.com/2014/09/editorial-cadillac-reversing-course-crossovers/ http://www.thetruthaboutcars.com/2014/09/editorial-cadillac-reversing-course-crossovers/#comments Mon, 22 Sep 2014 17:54:12 +0000 http://www.thetruthaboutcars.com/?p=916490 This summer, we heard news that Cadillac was scrapping plans for a three-row crossover set to slot between the SRX and the Escalade. But according to new Cadillac head Johann De Nysschen, that vehicle might be back on the table, along with a slate of new products designed to raise the stature of Cadillac in […]

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This summer, we heard news that Cadillac was scrapping plans for a three-row crossover set to slot between the SRX and the Escalade. But according to new Cadillac head Johann De Nysschen, that vehicle might be back on the table, along with a slate of new products designed to raise the stature of Cadillac in the minds of a new generation of buyers.

In an interview with Automobile Magazine, De Nysschen outlined his vision for Cadillac over the next 10 to 15 years. Among the products De Nysschen talked about were two large sedans above the upcoming RWD flagship, a successor to the ELR plug-in hybrid, more performance variants and crucially, more crossovers.

Yes, I can hear the groans now, but even De Nysschen recognizes the need for more crossovers as a part of Cadillac’s lineup, stating

We only have two sport/utilities. It’s a sad day when the Germans have more crossovers than we. There’s clearly some room for us to do something between SRX and Escalade; I think there’s an opportunity even to do something sub-SRX.

 

De Nysschen clearly knows which way the wind is blowing. Cadillac wants to expand in the all important Chinese market, not to mention Western Europe and North America. A larger crossover and a sub-SRX model (ala the BMW X1, Audi Q3 or Mercedes-Benz GLA) is also a great way to bring in Millennial buyers, who De Nysschen expects to account for 50 percent of premium car purchases by the end of the decade. A larger crossover slotting between the SRX and Escalade is a no brainer, especially given the easily accessible Lambda architecture used by the Chevrolet Traverse, GMC Acadia and Buick Enclave. Such a vehicle will be a veritable ATM for Cadillac, and it’s shocking that the program was canned in the first place.

Like it or not, these two products alone will mean more for Cadillac than any number of rear-drive, V8 powered models. The automotive market is inexorably moving towards crossovers as the bodystyle of choice for global automotive consumers. But as we stated before, his grand plans are all contingent on GM getting out of his way and letting him do things his way: slowly, gradually, with a deliberate, focused effort on building Cadillac up into the brand that it needs to be.

 

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Cadillac Flagship Sedan May Not Officially Bear LTS Name http://www.thetruthaboutcars.com/2014/09/cadillac-flagship-sedan-may-officially-bear-lts-name/ http://www.thetruthaboutcars.com/2014/09/cadillac-flagship-sedan-may-officially-bear-lts-name/#comments Mon, 22 Sep 2014 10:00:29 +0000 http://www.thetruthaboutcars.com/?p=915994 What’s in a name? A lot, if you’re Cadillac. Though the brand’s green-lit flagship F-segment sedan bears the internal codename LTS, it likely won’t keep the name when the 7 Series/S-Class fighter makes its debut next year. Automotive News says the reason for the possible move is due to the bottomless bowls of alphabet soup […]

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What’s in a name? A lot, if you’re Cadillac. Though the brand’s green-lit flagship F-segment sedan bears the internal codename LTS, it likely won’t keep the name when the 7 Series/S-Class fighter makes its debut next year.

Automotive News says the reason for the possible move is due to the bottomless bowls of alphabet soup being served to Cadillac customers entering the showroom, “a weakness of the Cadillac brand” chief marketing officer Uwe Ellinghaus proclaimed earlier this year.

Last month, the premium brand snagged former Infiniti boss Johan de Nysschen as its new chief. In his former role, de Nysschen revamped the naming scheme for the Japanese premium brand’s offerings, using Q for cars and QX for crossovers and SUVs. The claim for the method behind the madness was that he wanted Infiniti to have a broader range of vehicles around the world.

No matter what happens, the world will likely know the name of the beast by the time of the New York Auto Show next April.

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Cadillac’s RWD Flagship Is Going Into Production http://www.thetruthaboutcars.com/2014/09/cadillacs-rwd-flagship-going-production/ http://www.thetruthaboutcars.com/2014/09/cadillacs-rwd-flagship-going-production/#comments Fri, 19 Sep 2014 19:48:49 +0000 http://www.thetruthaboutcars.com/?p=915258 Cadillac confirmed that a rear-drive flagship would go into production next year at GM’s Detroit-Hamtramck assembly plant. In a statement released to the media, Cadillac boss Johan De Nysschen said “The objective for this upcoming model is to lift the Cadillac range by entering the elite class of top-level luxury cars. Currently in development, this new […]

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Cadillac confirmed that a rear-drive flagship would go into production next year at GM’s Detroit-Hamtramck assembly plant.

In a statement released to the media, Cadillac boss Johan De Nysschen said

“The objective for this upcoming model is to lift the Cadillac range by entering the elite class of top-level luxury cars. Currently in development, this new rear wheel drive-oriented sedan uses completely new, custom-designed materials on a unique vehicle architecture.”

Riding on the all-new Omega rear-drive platform, the car will be unveiled in the first half of 2015. Styling is said to be inspired by the Elmiraj show car that won critical acclaim at its 2013 debut at Pebble Beach.

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De Nysschen Says Cadillac Will Stick With Pricing Strategy, Confirms New York City Move http://www.thetruthaboutcars.com/2014/09/de-nysschen-says-cadillac-will-stick-pricing-strategy-confirms-new-york-city-move/ http://www.thetruthaboutcars.com/2014/09/de-nysschen-says-cadillac-will-stick-pricing-strategy-confirms-new-york-city-move/#comments Tue, 16 Sep 2014 15:03:50 +0000 http://www.thetruthaboutcars.com/?p=913314 Cadillac’s aggressive pricing strategy is here to stay, according to the brand’s new chief, Johan De Nysschen, and if he has his way, there won’t be major incentives to help juice sales either. Speaking to Automotive News, De Nysschen said “We cannot deny the fact that we are leaving behind our traditional customer base…It will take […]

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Cadillac’s aggressive pricing strategy is here to stay, according to the brand’s new chief, Johan De Nysschen, and if he has his way, there won’t be major incentives to help juice sales either.

Speaking to Automotive News, De Nysschen said

“We cannot deny the fact that we are leaving behind our traditional customer base…It will take several years before a sufficiently large part of the audience who until now have been concentrating on the German brands will find us in their consideration set. Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars, or you have to drop the price and continue to transact at the prices where you were historically. I think the logical conclusion is that it’s better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes,”

 

De Nysschen’s strategy is partly based on the playbook he used at Audi, where he oversaw a gradual, deliberate climb from an obscure luxury arm of Volkswagen into Tier 1 luxury brand status, through a combination of engineering, marketing and a focus on interior and exterior design.

The story of Audi is unique due to the fact that it stands in stark contrast to the desire for rapid short-term results in many corners of the auto industry. It’s tempting to think of Audi as an overnight success story, but the reality could not be more different. De Nysschen is hoping to emulate that same pattern of growth, but that will require a fair amount of latitude from GM management, and the commitment to a longer-term vision that has not always been present at the auto maker. De Nysschen also confirmed that some functions will move to New York City, though details were unclear.

According to De Nysschen, he will have a hand in all functions of the brand, from engineering to design to product planning to dealer development. In the short-term, he must deal with relatively poor sales for the brand’s ATS and CTS sedans, ballooning inventories and a pricing strategy that has the new sedans competing head to head with the German brands in terms of sticker price. De Nysschen is willing to play the long game on this last front – but he’ll have to count on GM’s buy-in at every step of the way for it to work.

 

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Delphi Confirmed ITS Technology Supplier For Cadillac http://www.thetruthaboutcars.com/2014/09/delphi-confirmed-technology-supplier-cadillac/ http://www.thetruthaboutcars.com/2014/09/delphi-confirmed-technology-supplier-cadillac/#comments Fri, 12 Sep 2014 13:00:57 +0000 http://www.thetruthaboutcars.com/?p=911090 Earlier this week, General Motors CEO Mary Barra announced that Cadillac would be the first of her company’s brands to receive V2V and V2I technologies, which would be introduced in the 2017 CTS and the unnamed F-segment flagship recently green-lighted. Today, we know who will be supplying those technologies: supplier Delphi. Just-Auto reports the supplier […]

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Earlier this week, General Motors CEO Mary Barra announced that Cadillac would be the first of her company’s brands to receive V2V and V2I technologies, which would be introduced in the 2017 CTS and the unnamed F-segment flagship recently green-lighted.

Today, we know who will be supplying those technologies: supplier Delphi.

Just-Auto reports the supplier would be the first off the line in delivering intelligent transport systems, building upon the vision and radar systems already found in the marketplace. The supplier claims output of its ITS technology is “highly flexible,” and can be configured in numerous ways to suit the customer’s preferences.

As for when production will commence, Delphi says the first packages will leave the floor in 2016 for North American markets.

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Junkyard Find: 1986 Cadillac Cimarron http://www.thetruthaboutcars.com/2014/09/junkyard-find-1986-cadillac-cimarron/ http://www.thetruthaboutcars.com/2014/09/junkyard-find-1986-cadillac-cimarron/#comments Fri, 12 Sep 2014 13:00:14 +0000 http://www.thetruthaboutcars.com/?p=910410 When will Cadillac’s long Cimarron nightmare be over? You’d think that the Caddy-badged Chevy Cavalier would be just a bad memory, but no— actual real-world examples of Cimarrons keep popping up all over the country! In this series, we’ve seen this ’82, this ’82, this ’83 Cimarron d’Oro, and now I’ve found this white ’86. […]

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20 - 1986 Cadillac Cimarron Down On the Junkyard - Picture courtesy of Murilee MartinWhen will Cadillac’s long Cimarron nightmare be over? You’d think that the Caddy-badged Chevy Cavalier would be just a bad memory, but no— actual real-world examples of Cimarrons keep popping up all over the country! In this series, we’ve seen this ’82, this ’82, this ’83 Cimarron d’Oro, and now I’ve found this white ’86.
10 - 1986 Cadillac Cimarron Down On the Junkyard - Picture courtesy of Murilee MartinStarting with the 1985 model year, Cimarron buyers could have an optional 2.8-liter V6 engine. Yes, the same engine that was optional in the Fiero.
03 - 1986 Cadillac Cimarron Down On the Junkyard - Picture courtesy of Murilee MartinThis car is a super-rare 4-speed model. Yes, even lowly Toyota Tercels came with 5-speeds in 1986, but the original purchaser of this car felt no need for that extra gear.
19 - 1986 Cadillac Cimarron Down On the Junkyard - Picture courtesy of Murilee MartinMSRP of the ’86 Cimarron was $13,838, or a few hundred bucks more than a brand-new Nissan Maxima. Meanwhile, the nearly identical ’86 Cavalier coupe with V6 cost just $7,316.
12 - 1986 Cadillac Cimarron Down On the Junkyard - Picture courtesy of Murilee MartinThe last owner must have been a big Catan fan.


Smaller dreams. That’s for sure.

01 - 1986 Cadillac Cimarron Down On the Junkyard - Picture courtesy of Murilee Martin 02 - 1986 Cadillac Cimarron Down On the Junkyard - Picture courtesy of Murilee Martin 03 - 1986 Cadillac Cimarron Down On the Junkyard - Picture courtesy of Murilee Martin 04 - 1986 Cadillac Cimarron Down On the Junkyard - Picture courtesy of Murilee Martin 05 - 1986 Cadillac Cimarron Down On the Junkyard - Picture courtesy of Murilee Martin 06 - 1986 Cadillac Cimarron Down On the Junkyard - Picture courtesy of Murilee Martin 07 - 1986 Cadillac Cimarron Down On the Junkyard - Picture courtesy of Murilee Martin 08 - 1986 Cadillac Cimarron Down On the Junkyard - Picture courtesy of Murilee Martin 09 - 1986 Cadillac Cimarron Down On the Junkyard - Picture courtesy of Murilee Martin 10 - 1986 Cadillac Cimarron Down On the Junkyard - Picture courtesy of Murilee Martin 11 - 1986 Cadillac Cimarron Down On the Junkyard - Picture courtesy of Murilee Martin 12 - 1986 Cadillac Cimarron Down On the Junkyard - Picture courtesy of Murilee Martin 13 - 1986 Cadillac Cimarron Down On the Junkyard - Picture courtesy of Murilee Martin 14 - 1986 Cadillac Cimarron Down On the Junkyard - Picture courtesy of Murilee Martin 15 - 1986 Cadillac Cimarron Down On the Junkyard - Picture courtesy of Murilee Martin 16 - 1986 Cadillac Cimarron Down On the Junkyard - Picture courtesy of Murilee Martin 17 - 1986 Cadillac Cimarron Down On the Junkyard - Picture courtesy of Murilee Martin 18 - 1986 Cadillac Cimarron Down On the Junkyard - Picture courtesy of Murilee Martin 19 - 1986 Cadillac Cimarron Down On the Junkyard - Picture courtesy of Murilee Martin 20 - 1986 Cadillac Cimarron Down On the Junkyard - Picture courtesy of Murilee Martin 22 - 1986 Cadillac Cimarron Down On the Junkyard - Picture courtesy of Murilee Martin 23 - 1986 Cadillac Cimarron Down On the Junkyard - Picture courtesy of Murilee Martin 24 - 1986 Cadillac Cimarron Down On the Junkyard - Picture courtesy of Murilee Martin

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Cadillac ELR Outsells Chevrolet SS In August http://www.thetruthaboutcars.com/2014/09/cadillac-elr-outsells-chevrolet-ss-august/ http://www.thetruthaboutcars.com/2014/09/cadillac-elr-outsells-chevrolet-ss-august/#comments Tue, 09 Sep 2014 12:33:53 +0000 http://www.thetruthaboutcars.com/?p=908737 The Cadillac ELR flopped. Not because there wasn’t any for you to buy, but because there weren’t any buyers. This is what we knew back in April, and again back in May. July volume, however, was double what General Motors managed in June, which was nearly double what the ELR managed one month before. Now […]

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2014 Chevrolet SSThe Cadillac ELR flopped. Not because there wasn’t any for you to buy, but because there weren’t any buyers. This is what we knew back in April, and again back in May.

July volume, however, was double what General Motors managed in June, which was nearly double what the ELR managed one month before.

Now get this: August sales increased yet again. (There are no year-over-year figures available yet, as the ELR only arrived in December 2013.) 196 Cadillac ELRs were sold in the United States in August 2014, more than the total number of ELRs sold in December, January, February, and March combined.

196 sounds like a lot, right? Well, it sounds like a lot if we’re comparing ELR volume to the sales totals achieved by the Chevrolet SS. 

Let’s not forget, GM had no expectations for the SS. Edmunds reported last year that Chevrolet’s John Fitzpatrick figured 1700-2000 annual SS sales would be a success. (2055 have been sold in the last eight months.)  Mark Reuss had hoped for 3000-5000 per year.

And with numbers like March’s, when 350 SS sedans were sold, that’s exactly what Chevrolet was going to do, around 4200 SS sales in 2014. Those are Porsche Boxster-like numbers, Honda CR-Z-like numbers, Audi Allroad-like numbers.

Yet after averaging 291 sales per month between January and May, the SS has averaged just 203 monthly SS sales over the summer. With only 152 sold in August, the SS fell to its lowest full-month total yet.

It takes a long time for the SS-carrying ship to cross the Pacific. Your local Chevrolet dealer does not have the kind of SS availability to which a repeat Camry buyer has become accustomed. And it’s not as though the SS’s most direct rivals – SRT versions of the Chrysler 300 and Dodge Charger, for example – are a dime a dozen.

Yet if you want to better understand just how rare the Chevrolet SS really is, take a moment to consider the fact that, for the first time, Cadillac sold more ELRs in August than Chevrolet sold SSs. (Say it with me, ess-esses.) Operating under the assumption that the ELR is becoming a popular car doesn’t alter this perception of SS rarity, of course, because the ELR is not becoming a popular car. Not by any standard.

Not by the standard of a really expensive Hyundai – Equus sales fell 42% to 253 units in August. Not by the standard of the most expensive SUV – Mercedes-Benz sold 248 G-Wagens last month. The defunct Acura TSX generated 240 sales. Mini sold 228 Pacemans, Scion sold 219 iQs, and Nissan sold 208 GT-Rs.

Here’s the thing, though: GM can sell expensive vehicles in very large numbers. Corvette volume more than quadrupled to 2679 units in August, and Corvette sales have totalled 23,483 units through eight months, more than twice the volume of the whole Jaguar brand.

Sales of the regular-wheelbase Escalade and long-wheelbase Escalade ESV are jointly up jumped 79% last month to 3534 units, more than the Mercedes-Benz GL and Lincoln Navigator lineups combined.

GM’s share of the volume-brand full-size SUV segment shot up to 83% in August as the company’s four nameplates grabbed the top four spots.

But Chevrolet sedans with base prices above $43,000 and Volt-based Cadillac coupes with $75,000 stickers? This is not how GM brings home the bacon.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

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Cadillac To Introduce V2V, Semi-Autonomy In 2017 CTS, Flagship Sedans http://www.thetruthaboutcars.com/2014/09/cadillac-introduce-v2v-semi-autonomy-2017-cts-flagship-sedans/ http://www.thetruthaboutcars.com/2014/09/cadillac-introduce-v2v-semi-autonomy-2017-cts-flagship-sedans/#comments Mon, 08 Sep 2014 11:00:49 +0000 http://www.thetruthaboutcars.com/?p=908657 Cadillac owners entering showrooms in 2017 will find that their new ride will be capable of more than they might like, as V2V and semi-autonomous systems will become available on the CTS and a Cadillac to be named later. According to Automotive News, General Motors CEO Mary Barra says the semi-autonomous system — dubbed Super […]

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2014 Cadillac CTS 2.0T Exterior-009

Cadillac owners entering showrooms in 2017 will find that their new ride will be capable of more than they might like, as V2V and semi-autonomous systems will become available on the CTS and a Cadillac to be named later.

According to Automotive News, General Motors CEO Mary Barra says the semi-autonomous system — dubbed Super Cruise — will be an option for “an all-new Cadillac that’s going to enter a segment where we don’t compete today,” possibly the recently green-lit flagship meant to take on the Mercedes S-Class and BMW 7 Series in the F-segment. The option, meant to take over driving and braking duties on the highway and during rush hour, will likely be as expensive as the $2,400 top-of-the-line safety package offered on all Cadillac sedans.

Meanwhile, the V2V system will be standard on the 2017 CTS, though it may only be able to talk to other CTSs so-equipped if no other manufacturer has V2V ready to go by then. By announcing the feature, however, Barra hopes to “start the conversation” on the technology:

The sooner the industry puts a critical mass of V2V-equipped vehicles on the road, the more accidents we’ll prevent.

GM is currently involved in a partnership with Ford, the University of Michigan and the Michigan Department of Transportation to augment 120 miles of Detroit Metro highways with cameras and sensors to provide data to V2V-equipped vehicles, with the goal of reducing accidents in mind.

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Ide: Apathy, Not Policy, Is Behind GM’s Japanese Blues http://www.thetruthaboutcars.com/2014/09/ide-apathy-policy-behind-gms-japanese-blues/ http://www.thetruthaboutcars.com/2014/09/ide-apathy-policy-behind-gms-japanese-blues/#comments Tue, 02 Sep 2014 10:00:54 +0000 http://www.thetruthaboutcars.com/?p=904801 Though General Motors is finding big success in China among its brands, the automaker is still a bit player in Japan, and not because of so-called nontariff hurdles. Automotive News reports Yanase & Co. CEO Takeyoshi Ide proclaims internal apathy, not external policy, as the reasoning behind GM’s current status in Japan. As one example, […]

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Cadillac in Japan

Though General Motors is finding big success in China among its brands, the automaker is still a bit player in Japan, and not because of so-called nontariff hurdles.

Automotive News reports Yanase & Co. CEO Takeyoshi Ide proclaims internal apathy, not external policy, as the reasoning behind GM’s current status in Japan. As one example, Ide — whose Cadillac and Chevrolet dealerships number at 13, down from a peak 114 — says if the automaker would consider building more RHD vehicles suited for the Japanese market, especially Cadillacs, sales of 5,000 units annually would be “not so difficult.”

He has hope that a few moves affecting Cadillac, such as the hiring of former Infiniti chief Johan de Nysschen, would make the change “GM’s original people” from Detroit haven’t been able to undergo to bring success to the automaker’s premium brand. It’s also the reason why Ide hasn’t let go of his remaining GM dealerships despite also being the nation’s No. 1 Mercedes dealer, as well as one of its top sellers of Audi and BMW vehicles.

As for external issues affecting GM, Ide says policy is not among them — Japan imposes no tariffs on imported vehicles — and is just an excuse for the United States government to maintain its tariffs, including the infamous Chicken Tax.

That said, hope may be fading as it is. The sales forecast for 2014 remains flat at 1,200 units for GM’s efforts in Japan, higher than its nadir of 700 for all of 2009, yet lower than its zenith of 47,000 units in 1996. Additionally, while Mercedes moved 31,291 vehicles onto the streets of Tokyo through July 2014, Cadillac saw its sales fall 27 percent to 425 units compared to the same period in 2013.

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GM Moving Cadillac SRX Production To Tennessee http://www.thetruthaboutcars.com/2014/08/gm-moving-cadillac-srx-production-tennessee/ http://www.thetruthaboutcars.com/2014/08/gm-moving-cadillac-srx-production-tennessee/#comments Wed, 27 Aug 2014 18:11:24 +0000 http://www.thetruthaboutcars.com/?p=901666 GM will shift production of the Cadillac SRX crossover from a facility in Mexico to the former Saturn plant in Spring Hill, Tennessee. The move will bring $185 million in investment and 390 jobs to the plant. In addition to the SRX, another unnamed “midsize” vehicle and a new series of small-displacement Ecotec engines will be […]

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GM will shift production of the Cadillac SRX crossover from a facility in Mexico to the former Saturn plant in Spring Hill, Tennessee. The move will bring $185 million in investment and 390 jobs to the plant.

In addition to the SRX, another unnamed “midsize” vehicle and a new series of small-displacement Ecotec engines will be built at Spring Hill. Reports claim that the GMC Acadia will move to the plant in 2016, which would suggest future commonalities between the two vehicles, which are currently built on separate platforms.

Spring Hill was once the production site for GM’s Saturn vehicles, and was an overflow site from the Chevrolet Equinox, GMC Terrain and the Chevrolet Traverse.

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Cadillac Announces ATS-V Sedan Debut At 2014 LA Auto Show http://www.thetruthaboutcars.com/2014/08/cadillac-announces-ats-v-sedan-debut-2014-la-auto-show/ http://www.thetruthaboutcars.com/2014/08/cadillac-announces-ats-v-sedan-debut-2014-la-auto-show/#comments Wed, 27 Aug 2014 11:00:07 +0000 http://www.thetruthaboutcars.com/?p=901473 As if flagship land yachts weren’t enough, Cadillac has gone and announced that the ATS-V sedan will make its world debut at the 2014 Los Angeles Auto Show. The Detroit News reports the sedan’s target is the BMW M3, and is expected to receive its firepower from the CTS V-Sport’s twin-turbo 3.6-liter V6, capable of […]

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2013 Cadillac ATS 3.6 AWD, Exterior, Side 3/4, Picture Courtesy of Alex L. Dykes

As if flagship land yachts weren’t enough, Cadillac has gone and announced that the ATS-V sedan will make its world debut at the 2014 Los Angeles Auto Show.

The Detroit News reports the sedan’s target is the BMW M3, and is expected to receive its firepower from the CTS V-Sport’s twin-turbo 3.6-liter V6, capable of 420 horsepower and 430 lb-ft. of torque in the V-Sport. The engine is mated to a standard eight-speed automatic that may also see duty with the ATS-V.

In addition, Cadillac will unveil the coupe variant of the ATS-V in 2015, as well as bring the CTS-V sedan to the 2015 Detroit Auto Show. The latter will likely have a 600-horsepower version of the Corvette Stingray Z06′s supercharged V8.

Both ATS-Vs and the new CTS-V will arrive in showrooms sometime later in 2015.

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Cadillac ELR May Not Be Long For This World http://www.thetruthaboutcars.com/2014/08/cadillac-elr-may-long-world/ http://www.thetruthaboutcars.com/2014/08/cadillac-elr-may-long-world/#comments Mon, 25 Aug 2014 13:00:13 +0000 http://www.thetruthaboutcars.com/?p=899146 Within the next few months, the 2016 Chevrolet Volt will enter showrooms on a new platform, cutting ties to the Delta II platform underpinning both the first-gen Volt and the Cadillac ELR. The move won’t matter ultimately, as the premium PHEV may not be long for this world as it is. AutoGuide reports Cadillac chief […]

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Within the next few months, the 2016 Chevrolet Volt will enter showrooms on a new platform, cutting ties to the Delta II platform underpinning both the first-gen Volt and the Cadillac ELR. The move won’t matter ultimately, as the premium PHEV may not be long for this world as it is.

AutoGuide reports Cadillac chief engineer Dave Leone proclaimed it too early to state whether the ELR will see a second generation or not, proclaiming the brand was in “the business of making money,” and that management would make their decision when the time came to do so.

As of this writing, inventory is at 194 days, consisting of 1,400 unsold units. Meanwhile, only 578 copies of the $75,995 PHEV actually left the showroom through the end of July 2014 through the kindness of discounts and other incentives.

If cut, the ELR would join the Opel Ampera, whose own existence drew to a close after only 332 units were sold through the first five months of this year. This is likely due to the fact that few want to pay the equivalent of $51,000 USD for a Volt with a new face, or, in the case of the ELR, $76,000 for a Volt with a new body.

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Cadillac Considers Shifting Some Operations To NYC http://www.thetruthaboutcars.com/2014/08/cadillac-considers-shifting-operations-nyc/ http://www.thetruthaboutcars.com/2014/08/cadillac-considers-shifting-operations-nyc/#comments Fri, 22 Aug 2014 13:00:28 +0000 http://www.thetruthaboutcars.com/?p=897858 As part of brand boss Johan de Nysschen’s overall plan to boost its image outside of the United States, Cadillac is considering moving some of its functions to New York City. Reuters reports the move to Manhattan would affect marketing, advertising and strategy, putting physical and cultural distance between the three and the rest of […]

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2014 Cadillac CTS V Sport

As part of brand boss Johan de Nysschen’s overall plan to boost its image outside of the United States, Cadillac is considering moving some of its functions to New York City.

Reuters reports the move to Manhattan would affect marketing, advertising and strategy, putting physical and cultural distance between the three and the rest of the brand’s operations in Detroit. The move would also bring new talent that Cadillac may not have obtained if everything remained within the Motor City.

This would not be the first time such a move occurred under de Nysschen’s watch. As head of Infiniti, he moved the brand’s team to Hong Kong in an effort to gain outside input and autonomy beyond parent company Nissan’s influence.

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Reuss: Cadillac F-Segment Flagship Is A Go http://www.thetruthaboutcars.com/2014/08/reuss-cadillac-f-segment-flagship-go/ http://www.thetruthaboutcars.com/2014/08/reuss-cadillac-f-segment-flagship-go/#comments Thu, 21 Aug 2014 13:00:34 +0000 http://www.thetruthaboutcars.com/?p=897282 General Motors global product development chief Mark Reuss revealed Tuesday that Cadillac will press ahead with an F-segment sedan built upon a new platform. The Detroit News reports the new Cadillac will slot above the full-size XTS, and will throw down against the Mercedes S-Class and BMW 7 Series. Reuss adds that the flagship sedan […]

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General Motors global product development chief Mark Reuss revealed Tuesday that Cadillac will press ahead with an F-segment sedan built upon a new platform.

The Detroit News reports the new Cadillac will slot above the full-size XTS, and will throw down against the Mercedes S-Class and BMW 7 Series.

Reuss adds that the flagship sedan is important for the brand “if it is to compete as a serious luxury carmaker” in the top luxury segment:

What we do there has got to be a symbol of excellence… This is a car that Cadillac needs that will define this brand in terms of innovation and excellence.

The flagship Cadillac is expected to go into production near the end of 2015, and will likely be joined by a compact slotted below the ATS for the lower end of the luxury segment.

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Capsule Review: 2014 Cadillac CTS V Sport http://www.thetruthaboutcars.com/2014/08/capsule-review-2014-cadillac-cts-v-sport/ http://www.thetruthaboutcars.com/2014/08/capsule-review-2014-cadillac-cts-v-sport/#comments Tue, 19 Aug 2014 13:22:41 +0000 http://www.thetruthaboutcars.com/?p=894298 This is not a luxury sedan. It is not an upscale family sedan. The Cadillac CTS V Sport is a performance car sheathed in an overtly Cadillac body. Lightweight body parts. Brembo brakes with optional performance linings. Two turbos. Two driven wheels out back. Staggered tires with 275s out back. It’s not the numbers – […]

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2014 Cadillac CTS V SportThis is not a luxury sedan. It is not an upscale family sedan. The Cadillac CTS V Sport is a performance car sheathed in an overtly Cadillac body.

Lightweight body parts. Brembo brakes with optional performance linings. Two turbos. Two driven wheels out back. Staggered tires with 275s out back.

It’s not the numbers – 420 horsepower, 430 lb-ft of torque, 0-100 mph in 10.5 seconds according to Car & Driver, braking from 60 to rest in 103 feet according to Edmunds – that turn the CTS from an indirect successor of the Fleetwood into the most dynamic car in its class. No, the sensation of athleticism in the CTS V Sport is not entirely quantifiable.

The overwhelming impression that the CTS V Sport is a sports car, rather than a car that relies on feature count or historic imagery to excite, is an impression gleaned from a few pushes of the console-mounted driver-selectable button: Tour becomes Sport becomes Track.

Thing is, even in that most comfort-oriented Tour mode, the CTS V Sport comes across as a lively package, like a frisky little subcompact hatchback which suggests a performance version with stiffened suspension and a bit more power would be a home run.

2014 Cadillac CTS V Sport rearExcept, in the CTS V Sport, power isn’t lacking to begin with, and rather than requiring a completely different car, button pushes are all that’s necessary. In other words, this isn’t Kia’s FlexSteer, which gradually weights up and always feels artificial, none of its three modes hitting the mark.

The CTS’s available options create new experiences.

One would expect a car that steers with this level of accuracy and immediacy, a car that can be tossed into a corner and further realigned in the case of a mole running across the road, would suffer from ride imperfections. Even in Tour mode, the CTS V Sport is firm, but don’t mistake firm for harsh. Firm equals level; firm doesn’t detract from straight-ahead tracking on the highway. There’s no denying the increased aggression of Sport and especially Track modes, but the V Sport easily remains within the borders of comfort, far from a punishing zone. Whether this is down to 50/50 weight distribution or nitpicky engineers who sought perfection, I don’t care.

2014 Cadillac CTS V Sport premium interiorTo drive a car that can do the things this car can do when it’s being hustled, while still managing to feel even in that high-octane moment like a device that isolates only what its driver wants to isolate, is to not want to drive other cars.

GM Canada delivered the CTS V Sport to my driveway for one week, a week in which I drove around town far more often than necessary. I was prone to forgetting things at the grocery store. Oops, better head back out. Everybody went for extended ride-alongs which routinely featured multiple on-ramps. I had read and I had been told that this was a special car. People can’t help but spout the specs in a can-you-believe fashion. This isn’t even the craziest CTS, they’d all say.

But I didn’t keep getting back in the V Sport for completely unnecessary drives to nowhere because of the specs, because of the bold front grille or the cooled seats or the torque that seemingly swelled as speeds increased. I would have been similarly excited about routinely driving the CTS V Sport if it was a 320-horsepower car. This level of interaction and athleticism would have auto reviewers excited regardless of the class in which the car competes, but I couldn’t help but be especially pleased because of the increasing softness in a segment which used to be full of sports sedans, softness that’s thankfully missing in this Cadillac.

2014 Cadillac CTS wiper stalkBy the end of its stay, I realized that we thought nothing of travelling in a group of four adults with a rear-facing child seat in the back, as well. It dawned on me that, given the frequency with which I applied heavy doses of throttle and the little time spent on highways, fuel economy of 19.9 mpg was actually quite good. The user interface wasn’t as frustrating as it was in the ATS last year or even the SRX earlier this year, but I wonder what would be so terribly wrong with buttons that depress.

The CTS comes across as a very well-built car with high-grade materials. Yet that left-side signal stalk is disappointing, not because you’ll see a similar piece in lesser GM vehicles, but because it is textured and operates like a low-grade item in a rather expensive car, because it resides directly beside magnesium shift paddles. Those paddles, by the way, allow a driver to control the 8-speed transmission with less intelligence than the transmission itself possesses.

It only makes sense that the CTS’s disappointing sales performance relates to the previously mentioned expense. It’s true, the CTS is a perfectly reasonable value in comparison with its newfound direct rivals like the BMW 5-Series and Mercedes-Benz E-Class. But the couple who visits a Cadillac dealer as their three-year-old CTS’s lease expires is likely to be somewhat dismayed by the new car’s elevated price and equally discouraged by the size of the ATS’s rear seat. ATS sales are down 21% this year. CTS volume is level so far this year but fell 10% in June and 29% in July. It’s not selling like it used to.

2014 Cadillac CTS V Sport 18-inch wheelPersonally, I am also put off by CUE, but not to the extent that I would not learn to cope with its inefficiencies over time. Unfortunately, I’ve been told that even at one-third the cost, pre-owned a few years from now, the current Cadillac CTS V Sport will never be featured as this family’s main car. Everyone agreed that sitting in the CTS was a lot like sitting in a cave, no matter how high you raise the seats. Mrs. Cain, lacking all manner of WNBA-like stature, struggled mightily to see the outside world. At 5-foot-11, I myself felt enveloped, and not in a good way. Blind spot monitoring and lane departure warnings and cameras assist, but they don’t overcome low roofs and high beltlines.

Perhaps she would feel different if she recognized the CTS V Sport for what it is, rather than what it looks like. This is a performance car, not a roomy luxury sedan.

We would also feel different if the CTS V Sport didn’t cost so much. Which, in a way, it doesn’t. Cadillac’s $59,995 V Sport and $69,995 V Sport Premium become $56,995 and $66,995 cars, respectively, with current $3000 discounts. That’s a start. Setting style aside, a lowering of the beltline would be helpful if I’m to make my case, too.

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Cadillac Aiming For RWD Flagship, New SRX In 2015 http://www.thetruthaboutcars.com/2014/08/cadillac-aiming-rwd-flagship-new-srx-2015/ http://www.thetruthaboutcars.com/2014/08/cadillac-aiming-rwd-flagship-new-srx-2015/#comments Mon, 18 Aug 2014 10:00:44 +0000 http://www.thetruthaboutcars.com/?p=893962 Trailing behind premium powerhouses BMW, Mercedes-Benz and Lexus in annual U.S. sales thus far in 2014, Cadillac is planning a two-pronged counterattack for 2015. Bloomberg reports chief engineer Dave Leone informed reporters at the 2014 Pebble Beach Concours d’Elegance that Cadillac will unveil a top-of-the-line RWD vehicle similar to the 2013 Elmiraj Concept, as well […]

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2013 Cadillac Elmiraj Concept

Trailing behind premium powerhouses BMW, Mercedes-Benz and Lexus in annual U.S. sales thus far in 2014, Cadillac is planning a two-pronged counterattack for 2015.

Bloomberg reports chief engineer Dave Leone informed reporters at the 2014 Pebble Beach Concours d’Elegance that Cadillac will unveil a top-of-the-line RWD vehicle similar to the 2013 Elmiraj Concept, as well as a redesigned SRX. An ATS-V is also in the works, according to Leone.

Speaking of the ATS, the compact vehicle has been leading the brand’s overall sales decline alongside the behemoth XTS, both falling down 20 percent through the end of July. Meanwhile, the SRX is doing well for itself, with sales climbing 16 percent in the same period for the premium crossover.

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Vellum Venom Vignette: Cadillac’s SEAT In Ibiza http://www.thetruthaboutcars.com/2014/08/vellum-venom-vignette-seat-ibiza/ http://www.thetruthaboutcars.com/2014/08/vellum-venom-vignette-seat-ibiza/#comments Fri, 15 Aug 2014 13:35:29 +0000 http://www.thetruthaboutcars.com/?p=893250 One interesting thing about living on-campus at CCS was the precious little available to purchase within walking distance. Such is the life of a car-less design student in Metro Detroit. That’s until a friend took me to a Meijer Hypermarket in the ‘burbs: a new world of “stuff” entered my cloistered world. Cheap but nice […]

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One interesting thing about living on-campus at CCS was the precious little available to purchase within walking distance. Such is the life of a car-less design student in Metro Detroit. That’s until a friend took me to a Meijer Hypermarket in the ‘burbs: a new world of “stuff” entered my cloistered world. Cheap but nice stuff, with an intrinsic value far higher than its retail price.

Which leads to our subject: a current-gen SEAT Ibiza (visiting from down Mexico way) I met on a business trip to Austin. Fear of getting shot by the owner in mind, I only made time to analyze this VAG derivative at the all-important A-pillar.

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Yes, the Ibiza is a beautiful little car: logical enough lines with a genuine sheet of glass on the A-pillar to continue the greenhouse’s sleeker-than-my-size look without resorting to junky plastic filler panels.

And it’s cheap: base price (including current incentives) is £9995, just under 17 grand. The Mexican version starts at 201,900 pesos, a little over 15 grand.

(photo courtesy: http://www.jimfalk.com)

Contrast with the Cadillac XTS’ standard DLO FAIL at a juicy $44,600 asking price: the world at large gets “cheap but nice” stuff while we’re still cramming bean-counted, badge engineered platforms down our collective throats. Granted the badge engineering’s less obvious than the days of Robert Farago’s Deathwatch screeds, but the fail remains.

And when you can’t avoid it, distract everyone. To wit:

(Cadillac website screenshot)

It takes big, Cadillac-grade, money to make it right: so many of our mid-size, full-size and luxury sedans embrace DLO FAIL, lacking a platform with the requisite space between the front axle and the dashboard (dash-to-axle ratio) to actually look appealing. And instead of masking up the cheapness with pride (sheet of glass) we get that little black plastic triangle.

Because in no way is a Cadillac as good as a SEAT Ibiza.

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To be fair, such fail is available in cheaper European cars. Plus we get the affordable Focus Fiesta in its fail free glory…which isn’t the point.

The point: if the world makes many DLO FAIL free vehicles for under $20,000, there’s no excuse for expensive vehicles not to follow suit. Either with more glass (cheap) or a better dash-to-axle ratio (expensive). All of them, no matter the country of origin.

Thanks for reading, I hope you have a lovely weekend.

 

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Bloated Inventories Lead GM To Idle Cadillac Plants http://www.thetruthaboutcars.com/2014/08/bloated-inventories-lead-gm-idle-cadillac-plants/ http://www.thetruthaboutcars.com/2014/08/bloated-inventories-lead-gm-idle-cadillac-plants/#comments Mon, 11 Aug 2014 11:45:08 +0000 http://www.thetruthaboutcars.com/?p=888081   Back in May, we reported on the rather fat inventory levels of Cadillac’s products, examining through the context of the one product with less than 100 days of supply – the SRX crossover. A few months later, dealers are tight on the newly redesigned Escalade, but the inventory picture for Cadillac’s car lineup hasn’t […]

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2015 Cadillac CTS sedan

Back in May, we reported on the rather fat inventory levels of Cadillac’s products, examining through the context of the one product with less than 100 days of supply – the SRX crossover. A few months later, dealers are tight on the newly redesigned Escalade, but the inventory picture for Cadillac’s car lineup hasn’t gotten much better.

Automotive News is reporting that GM’s Lansing, Michigan factory will sit idle for three weeks, starting next Monday. While the inventory woes of the Cadillac ELR plug-in hybrid have been well publicized, inventories of key models like the ATS and CTS are rather high. Currently, there’s a 152-day supply of the ATS, in line with when we last checked in during May, but the CTS has a 215-day supply, up from 138 days in May, and an astonishingly high number by industry standards.  The XTS large sedan and the ELR have 152 and 194 days worth of supply respectively.

AN paints a bleak picture of Cadillac’s commercial performance, writing

Cadillac’s car inventory stood at 44,700 units on Aug. 1. That’s equal to a 172-day supply — about triple the level that is considered healthy. By comparison, Lincoln’s car inventory was 87 days on Aug. 1. Audi’s was 45 and BMW’s was 42. Overall, Cadillac’s U.S. sales have slipped 2 percent to 97,358 this year through July, in a luxury market that has expanded 6 percent.

From a nameplate perspective, the massive inventories of the CTS are an ominous sign. The CTS was widely praised in the motoring press, besting major German rivals in comparison tests, and heralded as proof that Cadillac had finally mustered up the product needed to compete with Tier 1 luxury brands. But none of that has converted into sales, despite numerous lease specials and cash incentives. As AutoPacific’s Dave Sullivan told TTAC

The last generation CTS presented a tremendous value – almost a 5-Series sized sedan that was priced like a 3-Series. The new CTS is a bit of a turn off when it comes time to replace your CTS lease. The ATS is too small and people feel like they are getting less car for more money. It’s going to take time for people to readjust since Cadillac has basically resegmented the CTS.

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Cadillac ELR Sales Double After Price Drop http://www.thetruthaboutcars.com/2014/08/cadillac-elr-sales-double-price-drop/ http://www.thetruthaboutcars.com/2014/08/cadillac-elr-sales-double-price-drop/#comments Mon, 04 Aug 2014 14:04:26 +0000 http://www.thetruthaboutcars.com/?p=881106 How do you help move the Cadillac ELR? Simple: drop the price down to one that the market will bear. GM’s generous incentives – which have lead to ELR’s being listed as low as $52,000 – appear to have helped spur sales of Cadillac’s plug-in hybrid. In June, GM sold just 97 units of the […]

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How do you help move the Cadillac ELR? Simple: drop the price down to one that the market will bear.

GM’s generous incentiveswhich have lead to ELR’s being listed as low as $52,000 – appear to have helped spur sales of Cadillac’s plug-in hybrid.

In June, GM sold just 97 units of the ELR.  In July, sales nearly doubled, with 188 units sold. With 1,600 units in inventory right now, Automotive News estimates that as of July 1, there is a 396 day supply, down from 883 days.

With a Tesla-rivaling $76,000 MSRP, the ELR’s prospects seemed bleak from the outset. The ELR may be positioned as Cadillac’s green flagship, but the brand simply isn’t strong enough to sell a car that competes with the Tesla Model S, while offering less prestige and a similar sticker price. At the $50,000 mark? Now they might be getting somewhere.

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