The Truth About Cars » Cadillac http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Sat, 23 May 2015 15:11:46 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.2 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars » Cadillac http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com Ellinghaus: Original Cadillac ELR Price Of Admission ‘A Mouthful’ http://www.thetruthaboutcars.com/2015/05/ellinghaus-original-cadillac-elr-price-of-admission-a-mouthful/ http://www.thetruthaboutcars.com/2015/05/ellinghaus-original-cadillac-elr-price-of-admission-a-mouthful/#comments Thu, 14 May 2015 14:01:22 +0000 http://www.thetruthaboutcars.com/?p=1068474 In part due to its Chevrolet roots, the Cadillac ELR is now selling for up to 35 percent less than its original $76,000 price tag. Out of all of the electric and plug-in hybrid vehicles selling below MSRP due to lower fuel prices at the pump, the current ELR has seen the largest discount from […]

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2016-Cadillac-ELR-005

In part due to its Chevrolet roots, the Cadillac ELR is now selling for up to 35 percent less than its original $76,000 price tag.

Out of all of the electric and plug-in hybrid vehicles selling below MSRP due to lower fuel prices at the pump, the current ELR has seen the largest discount from the original sticker, Bloomberg reports. Nearly 2,000 units have left the showroom over the past 18 months, with some dealerships going as low as $50,000 to make room for a model that will actually leave in a few days (i.e. the Escalade).

Cadillac originally established the high price of admission for its Tesla fighter because of the standard features it offered, despite its PHEV technology coming from the $35,000 Chevrolet Volt. Thus, the brand “overestimated” its customers would discover its competitors “were naked at that price,” according to marketing boss Uwe Ellinghaus.

Another justification was if the ELR were priced closely above the Volt, PHEV shoppers would have gone for the latter instead. Branding also played a role in the pricing, intending to signal to consumers the ELR was a Cadillac through and through, from its badging and design, to the olive wood trim and 10-speaker Bose audio system.

Though these failures have guaranteed the PHEV will not see a second generation, the 2016 edition will at least begin the model’s ride into the sunset on a more even keel. Pricing is set to begin at $66,000 before federal incentives, while power will increase to 233 horsepower and 373 lb-ft of torque from the current edition’s 217 horses and 295 lb-ft of torque.

[Photo credit: Cadillac]

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Oshawa Camaro Production Ceases November 20, Reduced To Three Shifts http://www.thetruthaboutcars.com/2015/04/oshawa-camaro-production-ceases-november-20-reduced-three-shifts/ http://www.thetruthaboutcars.com/2015/04/oshawa-camaro-production-ceases-november-20-reduced-three-shifts/#comments Thu, 30 Apr 2015 17:50:55 +0000 http://www.thetruthaboutcars.com/?p=1057122 First announced December 19, 2012, GM Canada’s Oshawa Assembly facility will officially cease production of the Camaro on November 20, 2015 in conjunction with the car’s next generation, GM announced today. Camaro production remained at the Oshawa plant a year longer than initially promised in 2012. Assembly shifts will be reduced from four to three […]

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2011 Chevrolet Camaro Convertible at the Oshawa Assembly Plant

First announced December 19, 2012, GM Canada’s Oshawa Assembly facility will officially cease production of the Camaro on November 20, 2015 in conjunction with the car’s next generation, GM announced today. Camaro production remained at the Oshawa plant a year longer than initially promised in 2012.

Assembly shifts will be reduced from four to three between the “Flex” and “Consolidated” lines. Currently, the “Flex” line is on three shifts while the smaller line is on one shift. GM Canada will “begin a voluntary retirement canvass” to reduce worker head count before implementing any layoffs. GM Canada President, Stephen K. Carlisle, stated “60 percent of our hourly workforce are nearing retirement” age and the company will offer incentives to eligible employees looking to retire early.

Chevrolet Impala, Buick Regal and Cadillac XTS production will continue on the “Flex” line for now. Regal production is scheduled to move to Germany by 2017 while the XTS will be discontinued at the end of its lifecycle in 2019. Both the XTS and Impala are also produced in Michigan. The “Consolidated” line currently builds the Impala Limited – a previous-generation W-body sedan – and the Chevrolet Equinox, the latter which is also produced in Ingersoll, Ontario.

GM Canada and Unifor are working together to “examine a range of longer-term opportunities and competitiveness enhancements for Oshawa Assembly,” stated the release today. The future of Oshawa will be announced after Unifor national bargaining next year.

On the same day, GM also announced $5.4b in investments aimed at the company’s Pontiac, Lansing, and Warren, Michigan facilities.

The announcement comes after GM Canada committed $800m to Ingersoll and another 100 jobs toward expanding connected car and green technology development at GM Canada’s Oshawa Engineering Centre.

 

 

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Cadillac ATS Sales Down, Down, Down, Down Some More? http://www.thetruthaboutcars.com/2015/04/cadillac-ats-sales/ http://www.thetruthaboutcars.com/2015/04/cadillac-ats-sales/#comments Thu, 30 Apr 2015 14:00:30 +0000 http://www.thetruthaboutcars.com/?p=1056202 The Cadillac ATS’s launch in the fourth-quarter of 2012 was the most important for the Cadillac brand since whatever Cadillac’s previous most important launch was. But very early on, Cadillac simply wasn’t selling as many as they wanted to. Sales weren’t terribly low – Cadillac averaged 3,200 U.S. ATS sales in calendar year 2013, but […]

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2015 Cadillac ATS

The Cadillac ATS’s launch in the fourth-quarter of 2012 was the most important for the Cadillac brand since whatever Cadillac’s previous most important launch was.

But very early on, Cadillac simply wasn’t selling as many as they wanted to. Sales weren’t terribly low – Cadillac averaged 3,200 U.S. ATS sales in calendar year 2013, but incentivization kicked in early. After peaking at 3,887 units in December 2013, sales have decreased on a year-over-year basis in 14 of 15 months, including in each of the last eleven months.

Only a two-unit, 0.07% uptick in April 2014 interrupted what would otherwise be a streak of decreases stretching back to the beginning of last year.

So here’s the question: with April sales results set to be released tomorrow, will the Cadillac ATS’s sales stats display a full year of year-over-year monthly declines?

Here’s what needs to happen for Cadillac to avoid that outcome: Cadillac sold 2737 ATS sedans in April 2014 and therefore needs to top that figure in April 2015.

Cadillac has only topped that figure once since last April, and only barely, with 2,804 August sales.

Moreover, sales in March totalled just 2,039 units, and the market for new vehicles is likely to be somewhat smaller in April than it was in March.

The ATS’s year-over-year declines have been particularly harsh of late: 34% in November, 37% in December, 8% in January, 16% in February, and 32% in March. Year-to-date, ATS sales are down 20%, a loss of 1,494 units. Joining the ATS in the Cadillac slowdown is the CTS, sales of which tumbled 39.5% in the first-quarter.

U.S. best-selling premium cars 2015 Q1

Granted, the U.S. passenger car market isn’t in rude health. Sales of cars are slightly south of flat over the last three months and expanded less than 2% in 2014, a year in which the overall industry made 6% gains. ATS sales fell 22% in 2014, the nameplate’s second full year.

Yet despite negative growth in the car market, BMW car volume is up 28% (3-Series/4-Series sales are up 27%); car sales at Mercedes-Benz are up 2% (C-Class sales are up 23%). Acura, Audi, Infiniti, and Lexus have posted 6%, 8%, 10%, and 4% improvements, respectively.

Coupes and V models will expand the appeal of the ATS range, but they don’t cure the ATS’s key faults. The small rear seat and CUE system continue.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar.

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Junkyard Find: 1984 Cadillac Eldorado http://www.thetruthaboutcars.com/2015/04/junkyard-find-1984-cadillac-eldorado/ http://www.thetruthaboutcars.com/2015/04/junkyard-find-1984-cadillac-eldorado/#comments Thu, 30 Apr 2015 13:00:54 +0000 http://www.thetruthaboutcars.com/?p=1054497 As the owner of a proper California-built custom, I’m always on the lookout for down-at-the-heels examples of the breed when I return to my former state of residence. Last month, I spotted this flamed-and-custom-grille-equipped Eldo in a San Jose-area yard. It’s not in terrible shape, but there’s some rust in areas with lots of body […]

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08 - 1984 Cadillac Eldorado Down On the Junkyard - Picture courtesy of Murilee Martin

As the owner of a proper California-built custom, I’m always on the lookout for down-at-the-heels examples of the breed when I return to my former state of residence. Last month, I spotted this flamed-and-custom-grille-equipped Eldo in a San Jose-area yard.
10 - 1984 Cadillac Eldorado Down On the Junkyard - Picture courtesy of Murilee Martin

It’s not in terrible shape, but there’s some rust in areas with lots of body filler and the interior is a bit on the beat side.

14 - 1984 Cadillac Eldorado Down On the Junkyard - Picture courtesy of Murilee Martin

Watsonville, where hot rodder Wally Klock lived his life, isn’t far from this yard.

01 - 1984 Cadillac Eldorado Down On the Junkyard - Picture courtesy of Murilee Martin

All this car really needed was a Biarritz interior swap.

11 - 1984 Cadillac Eldorado Down On the Junkyard - Picture courtesy of Murilee Martin

I hope some Eldorado owner will spot this grille and rescue it before it gets eaten by The Crusher.

07 - 1984 Cadillac Eldorado Down On the Junkyard - Picture courtesy of Murilee Martin 09 - 1984 Cadillac Eldorado Down On the Junkyard - Picture courtesy of Murilee Martin 01 - 1984 Cadillac Eldorado Down On the Junkyard - Picture courtesy of Murilee Martin 02 - 1984 Cadillac Eldorado Down On the Junkyard - Picture courtesy of Murilee Martin 03 - 1984 Cadillac Eldorado Down On the Junkyard - Picture courtesy of Murilee Martin 04 - 1984 Cadillac Eldorado Down On the Junkyard - Picture courtesy of Murilee Martin 05 - 1984 Cadillac Eldorado Down On the Junkyard - Picture courtesy of Murilee Martin 06 - 1984 Cadillac Eldorado Down On the Junkyard - Picture courtesy of Murilee Martin 08 - 1984 Cadillac Eldorado Down On the Junkyard - Picture courtesy of Murilee Martin 10 - 1984 Cadillac Eldorado Down On the Junkyard - Picture courtesy of Murilee Martin 11 - 1984 Cadillac Eldorado Down On the Junkyard - Picture courtesy of Murilee Martin 12 - 1984 Cadillac Eldorado Down On the Junkyard - Picture courtesy of Murilee Martin 14 - 1984 Cadillac Eldorado Down On the Junkyard - Picture courtesy of Murilee Martin 15 - 1984 Cadillac Eldorado Down On the Junkyard - Picture courtesy of Murilee Martin 16 - 1984 Cadillac Eldorado Down On the Junkyard - Picture courtesy of Murilee Martin

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2016 Cadillac CTS-V Undercuts BMW M5 by $10,000, On Sale This Summer http://www.thetruthaboutcars.com/2015/04/2016-cadillac-cts-v-undercuts-bmw-m5-10000-sale-summer/ http://www.thetruthaboutcars.com/2015/04/2016-cadillac-cts-v-undercuts-bmw-m5-10000-sale-summer/#comments Wed, 29 Apr 2015 17:09:53 +0000 http://www.thetruthaboutcars.com/?p=1056466 Cadillac has announced its next V-Series model will sport more than just big horsepower numbers when the third-generation CTS-V arrives to do battle with its German competition. Following the launch of the brand-new ATS-V coupe and sedan this spring, deliveries of the larger CTS-V sedan will begin this summer with a base price of $83,995 before taxes and […]

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2016 Cadillac CTS-V

Cadillac has announced its next V-Series model will sport more than just big horsepower numbers when the third-generation CTS-V arrives to do battle with its German competition.

Following the launch of the brand-new ATS-V coupe and sedan this spring, deliveries of the larger CTS-V sedan will begin this summer with a base price of $83,995 before taxes and destination. Dealers are accepting orders now for the 640 horsepower, 6.2-liter supercharged V8-powered full-size Cadillac that’s capable of getting to 60 mph in 3.7 seconds on its way to a top speed of 200 mph.

With that price, the new Caddy undercuts the BMW M5 by nearly $10,000 while offering up more horsepower and torque, making it a performance bargain in the segment. Whether its any good versus the M5 is yet to be seen.

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2016 Cadillac ELR Drops In Price, Gains In Power http://www.thetruthaboutcars.com/2015/04/2016-cadillac-elr-drops-price-gains-power/ http://www.thetruthaboutcars.com/2015/04/2016-cadillac-elr-drops-price-gains-power/#comments Wed, 15 Apr 2015 17:19:51 +0000 http://www.thetruthaboutcars.com/?p=1044866 The Cadillac ELR may be heading off into the sunset soon, but the premium PHEV still has a few tricks left up its sleeve. After federal tax credits, the 2016 ELR will start with a price of $58,495, just nearly $18,000 less than the original price tag of $75,000 when it first hit showrooms in […]

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The Cadillac ELR may be heading off into the sunset soon, but the premium PHEV still has a few tricks left up its sleeve.

After federal tax credits, the 2016 ELR will start with a price of $58,495, just nearly $18,000 less than the original price tag of $75,000 when it first hit showrooms in late 2013.

For that starting price, new ELR owners will also benefit from a few upgrades over the MY 2014 and 2015 editions, one of which is an improved Sport driving mode. The improved mode — part of the optional Performance Package — helps push the PHEV from 0-60 in 6.4 seconds, 1.5 seconds faster than the recent model; top speed comes to 106 mph, 130 mph with the aforementioned package.

The ELR’s hybrid system gets a makeover, as well, with a new lithium-ion pack capable of 17.1 kWh of capacity that’s good for 39 miles of electric-only travel; the Performance Package option knocks that range down to 35 miles. Overall power from the system, which pairs the pack with a 1.4-liter gasoline engine — comes to 233 horses and 373 lb-ft of torque, while total range falls 10 miles to 330 miles. Recharge time takes around five hours when plugged into a 240-volt charger.

Other features include the aforementioned Performance Package, which adds 20-inch wheels and summer-only tires mounted over Brembo brakes and vented rotors as well as the new Sport mode, and improvements to the ELR’s electric power steering and continuous damping control; OnStar with 4G LTE; three USB ports; 8-inch configurable driver instrument and information displays; magnetic inductive charging for passengers’ smartphones; standard Wi-Fi; and on-demand regenerative braking.

Per Cadillac CEO Johan de Nysschen via AutoGuide, the ELR won’t see a second generation, likely due to low sales; 1,310 left the lot in 2014, and 311 had been purchased or leased through the first three months of 2015.

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De Nysschen: Cadillac ATS & CTS “Will Disappear”, XTS “Will Not Be Replaced”, Cadillac Will Exit Livery Market http://www.thetruthaboutcars.com/2015/04/de-nysschen-cadillac-ats-cts-will-disappear-xts-will-not-replaced-cadillac-will-exit-livery-market/ http://www.thetruthaboutcars.com/2015/04/de-nysschen-cadillac-ats-cts-will-disappear-xts-will-not-replaced-cadillac-will-exit-livery-market/#comments Mon, 06 Apr 2015 16:19:42 +0000 http://www.thetruthaboutcars.com/?p=1039169 It got a little buried in the rush of news out of the New York Auto Show, but GMInsideNews reports that at the private introduction of the Cadillac CT6 last week, the night before the NYIAS media preview, Cadillac head Johan de Nysschen confirmed that the existence of the CT6 flagship will make the current XTS large […]

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In just a few years these nameplates will disappear from Cadillac showrooms

In just a few years these nameplates will disappear from Cadillac showrooms

It got a little buried in the rush of news out of the New York Auto Show, but GMInsideNews reports that at the private introduction of the Cadillac CT6 last week, the night before the NYIAS media preview, Cadillac head Johan de Nysschen confirmed that the existence of the CT6 flagship will make the current XTS large sedan superfluous. That seems to have been a foregone conclusion, but somewhat surprisingly de Nysschen also said that when the time comes to replace the CTS and ATS models, not only will those nameplates die as the brand moves to the CTx nomenclature, the new cars won’t be direct replacements. De Nysschen also announced that with the exit of the XTS, Cadillac will be leaving the livery business.

It’s rumored that both of the smaller sedans will be somewhat downsized, positioning what will presumably be called the CT2 against the compact Mercedes-Benz CLA while the CTS’ replacement, the CT4, will move slightly downmarket to give more room for the CT6, while leaving space above that car for something range topping should Cadillac truly dare greatly and build something like the Elmiraj or Ciel concepts.

Concerning Cadillac’s bread and butter sedans, GMInsideNews quotes de Nysschen as saying, “As we move into the future refining our sedan portfolio, there will be no direct successor to the CTS. There will be no direct successor to the ATS. There is no point to renaming those cars because in the future those cars will disappear.”

Also disappearing from Cadillac’s lineup will be the XTS. Based on a platform that compromised both proportions and interior space, many saw the XTS as  a stopgap product to give the brand something upmarket from the CTS.  Assuming a normal product lifecycle, the XTS would likely have been replaced for the 2019 model year, but de Nysschen said that’s not going to happen. “Ultimately, a car like XTS when it reaches the end of its lifecycle, will not be replaced.”

Since the XTS is the only car in Cadillac’s current lineup that has the size and construction suitable for coachbuilders to convert to hearse and limousine use, when it goes out of production, Cadillac will likely stop serving that market.

I’ve written about how automakers supply the livery business and it’s not just a matter of making a car that’s the right size and shape. Both GM and Ford have certification processes to make sure that the conversion companies that they supply are capable of maintaining the structural integrity of their finished products and I have to presume that making sure the car’s architecture is up to the task is part of the process as well. My guess is that the new CT6’s architecture, which combines aluminum and high strength steel, cannot be cut up and stretched the way the XTS’ steel unibody can be modified. “We will not have a car that will lend itself to these kind of modifications and we will probably withdrawal from those markets,” de Nysschen told GMInsideNews.

Ronnie Schreiber edits Cars In Depth, a realistic perspective on cars & car culture and the original 3D car site. If you found this post worthwhile, you can get a parallax view at Cars In Depth. If the 3D thing freaks you out, don’t worry, all the photo and video players in use at the site have mono options. Thanks for reading – RJS

 

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Cadillac CT6 Coming To Shanghai In Hybrid Form http://www.thetruthaboutcars.com/2015/04/cadillac-ct6-coming-shanghai-hybrid-form/ http://www.thetruthaboutcars.com/2015/04/cadillac-ct6-coming-shanghai-hybrid-form/#comments Mon, 06 Apr 2015 12:00:42 +0000 http://www.thetruthaboutcars.com/?p=1039073 After its global debut at the 2015 New York Auto Show, the Cadillac CT6 will arrive wearing a hybrid badge at the 2015 Shanghai Motor Show in late April. According to Autoblog, General Motors product boss Mark Reuss said as much when interviewed by the publication about work on the hybrid model, while a Cadillac […]

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2016-Cadillac-CT6-01

After its global debut at the 2015 New York Auto Show, the Cadillac CT6 will arrive wearing a hybrid badge at the 2015 Shanghai Motor Show in late April.

According to Autoblog, General Motors product boss Mark Reuss said as much when interviewed by the publication about work on the hybrid model, while a Cadillac representative could only say that variants would be forthcoming.

Speaking of variants, Reuss adds that the flagship sedan could wear a V-Series badge, though it may be a while before such a thing arrives:

The [CT6] architecture is certainly capable of doing it. The question is who’s going to buy the CT6? What kind of person? And do we need a V-Series off of that is the question we haven’t answered yet. It’s certainly capable of doing it … we’ve certainly thought about it.

As for the hybrid, little was mentioned about the powertrain beyond the possibility that it could be a PHEV in the vein of the Chevrolet Volt and 2016 Malibu Hybrid.

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New York 2015: A Personal Invitation From Cadillac Head Johan De Nysschen http://www.thetruthaboutcars.com/2015/04/new-york-2015-personal-invitation-cadillac-head-johan-de-nysschen/ http://www.thetruthaboutcars.com/2015/04/new-york-2015-personal-invitation-cadillac-head-johan-de-nysschen/#comments Thu, 02 Apr 2015 12:30:10 +0000 http://www.thetruthaboutcars.com/?p=1037169 On the floor of the 2015 New York International Auto Show, TTAC asked Cadillac head honcho, Johan De Nysschen if he had anything to say to our resident gadfly of all things Cadillac, Mr. Deadweight.

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Click here to view the embedded video.

On the floor of the 2015 New York International Auto Show, TTAC asked Cadillac head honcho, Johan De Nysschen if he had anything to say to our resident gadfly of all things Cadillac, Mr. Deadweight.

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New York 2015: Cadillac CT6 Is Coming With Length http://www.thetruthaboutcars.com/2015/03/new-york-2015-cadillac-ct6-coming-length/ http://www.thetruthaboutcars.com/2015/03/new-york-2015-cadillac-ct6-coming-length/#comments Wed, 01 Apr 2015 01:21:42 +0000 http://www.thetruthaboutcars.com/?p=1034241 With apologies to commenter CoreyDL, who artfully suggested that the CT6 would be a long wheelbase CT6, we stole your riff on the unfortunate slogan Cadillac uses in China. But nobody can really say that the CT6 doesn’t look like a stretched CTS. The CT6 is, at least, all new under the skin, riding on […]

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With apologies to commenter CoreyDL, who artfully suggested that the CT6 would be a long wheelbase CT6, we stole your riff on the unfortunate slogan Cadillac uses in China. But nobody can really say that the CT6 doesn’t look like a stretched CTS.

The CT6 is, at least, all new under the skin, riding on GM’s new full-size RWD Omega platform. Along with a 2.0T 4-cylinder and a naturally aspirated 3.6L V6, a new 3.0L twin-turbo V6 debuts with 400 horsepower. While rear and all-wheel drive are available, the sole transmission is an 8-speed automatic.

The Omega architecture is aluminum intensive in its construction, which allows the CT6 to weigh in at around 3,700 lbs, impossibly light for a full size luxury sedan. Despite being 204 inches long, it should weigh in below a BMW 5 Series. Although the much loathed CUE system is in play, a 34 speaker sound system will at least make the music sound good – once you get it to play.

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New York 2015: Cadillac CT6 Revealed http://www.thetruthaboutcars.com/2015/03/new-york-2015-cadillac-ct6-revealed/ http://www.thetruthaboutcars.com/2015/03/new-york-2015-cadillac-ct6-revealed/#comments Tue, 31 Mar 2015 20:30:49 +0000 http://www.thetruthaboutcars.com/?p=1033897 Finally, our first look at Caddy’s new flagship. Full details tonight. H/T Carscoops

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Finally, our first look at Caddy’s new flagship. Full details tonight.

H/T Carscoops

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Another Teaser Photo Of The Cadillac CT6 http://www.thetruthaboutcars.com/2015/03/another-leaked-photo-cadillac-ct6/ http://www.thetruthaboutcars.com/2015/03/another-leaked-photo-cadillac-ct6/#comments Tue, 31 Mar 2015 04:59:08 +0000 http://www.thetruthaboutcars.com/?p=1033577 The CT6 will be the first in an onslaught of Cadillac products, part of a $12 billion campaign to turn the brand around. Why Cadillac is showing a teaser is beyond me, since the car got its debut during a Super Bowl ad that plays constantly on major networks.

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The CT6 will be the first in an onslaught of Cadillac products, part of a $12 billion campaign to turn the brand around. Why Cadillac is showing a teaser is beyond me, since the car got its debut during a Super Bowl ad that plays constantly on major networks.

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Cadillac CT6 To Receive Turbocharged, Naturally Aspirated V6 Engines http://www.thetruthaboutcars.com/2015/03/cadillac-ct6-fitted-pair-v6-engines/ http://www.thetruthaboutcars.com/2015/03/cadillac-ct6-fitted-pair-v6-engines/#comments Fri, 20 Mar 2015 23:14:13 +0000 http://www.thetruthaboutcars.com/?p=1026649 When the Cadillac CT6 hits showrooms later this year, power for the flagship will come in the form of two V6 engines. The mills are a 3.6-liter naturally aspirated unit, and a 3-liter twin-turbo. Both engines are equipped with active fuel management and start-stop, helping to improve fuel economy when compared to the engines they […]

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When the Cadillac CT6 hits showrooms later this year, power for the flagship will come in the form of two V6 engines.

The mills are a 3.6-liter naturally aspirated unit, and a 3-liter twin-turbo. Both engines are equipped with active fuel management and start-stop, helping to improve fuel economy when compared to the engines they will replace in other Cadillac products.

Power figures for the 3.6-liter come to 335 horsepower and 284 lb-ft of torque, while the twin-turbo engine pumps out 400 horses and 400 lb-ft of torque. Both V6s will be paired with versions of General Motors’ Hydra-Matic eight-speed auto: the 8L90 for the turbocharged unit, the 8L45 for the naturally aspirated engine.

Both engines use aluminum blocks with more structuring in the bulkhead for increased rigidity; forged-steel crankshafts; polymer-coated, high-copper-content cylinder heads; cushioned chain sprockets for greater noise reduction; and a new two-pump oiling system for greater fuel efficiency and quieter operation.

Both V6s will be produced at GM’s Romulus Powertrain Operations in Romulus, Mich. — thanks to a $540-million investment to build the new engines — and will be placed under the bonnet of CT6 prior to delivery, which is set to begin between October and December of 2015.

The all-new 3.6L V6 for the upcoming Cadillac CT6 incorporates n 2016-Cadillac-CT6-Powertrain-LGW-V6-007 2016-Cadillac-CT6-Powertrain-LGW-V6-006

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Cadillac CT6 Lighter Than Similar Sedans Via Patent-Pending Construction http://www.thetruthaboutcars.com/2015/03/cadillac-ct6-lighter-similar-sedans-via-patent-pending-construction/ http://www.thetruthaboutcars.com/2015/03/cadillac-ct6-lighter-similar-sedans-via-patent-pending-construction/#comments Mon, 16 Mar 2015 12:00:32 +0000 http://www.thetruthaboutcars.com/?p=1023065 While the Cadillac CT6’s exterior may leave the B&B wanting, its lightweight structure may be more impressive. Cadillac says its upcoming flagship — set to bow March 31 before rolling down the ramp at the 2015 New York Auto Show — uses 13 different materials throughout the chassis and body panels to bring the CT6’s […]

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Cadillac CT6 Structure mit Aluminium und Schteel Jawohl Uber Alles Amerika!

While the Cadillac CT6’s exterior may leave the B&B wanting, its lightweight structure may be more impressive.

Cadillac says its upcoming flagship — set to bow March 31 before rolling down the ramp at the 2015 New York Auto Show — uses 13 different materials throughout the chassis and body panels to bring the CT6’s weight down by 198 pounds when compared to a similar model using “predominantly steel construction.”

Per president Johan de Nysschen:

This is the rocket science of automobile construction and manufacturing today. With the CT6, we used high-strength aluminum and high-strength steels; lightweight chassis components; we integrate aluminum and steel where it makes sense; we eliminate every gram of mass possible, while achieving world-class performance.

Most of the vehicle’s structure — 64 percent — is aluminum, with high-strength steel “used strategically to reinforce” the structure, which has 21 patents pending tied to its existence. Aluminum and steel spot welds, flow drill screws, laser welding et al were used to put the structure together. The results eliminate the need for extensive sound-deadening, and allow the CT6 to be bigger and have more standard equipment “while achieving lower overall mass,” according to executive chief engineer Travis Hester.

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Junkyard Find: 1989 Cadillac Eldorado Biarritz http://www.thetruthaboutcars.com/2015/03/junkyard-find-1989-cadillac-eldorado-biarritz/ http://www.thetruthaboutcars.com/2015/03/junkyard-find-1989-cadillac-eldorado-biarritz/#comments Wed, 11 Mar 2015 13:00:41 +0000 http://www.thetruthaboutcars.com/?p=1019865 The Eldorado got downsized for the 1986 model year, as part of GM’s doomed 1980s efforts to beat Mercedes-Benz and BMW (which included such interesting-but-deeply-flawed money-losers-with-vaguely-European-sounding-names as the Cadillac Allanté, Buick Reatta, and Olds Troféo), and of course you could get this car with the tufted-button upholstery and padded roof that made it a Biarritz. […]

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14 - 1989 Cadillac Eldorado Biarritz Down on the Junkyard - Picture courtesy of Murilee MartinThe Eldorado got downsized for the 1986 model year, as part of GM’s doomed 1980s efforts to beat Mercedes-Benz and BMW (which included such interesting-but-deeply-flawed money-losers-with-vaguely-European-sounding-names as the Cadillac Allanté, Buick Reatta, and Olds Troféo), and of course you could get this car with the tufted-button upholstery and padded roof that made it a Biarritz. Not many of these cars were sold in 1989, so today’s Junkyard Find is another one of those rare-but-not-so-valuable ones.
24 - 1989 Cadillac Eldorado Biarritz Down on the Junkyard - Picture courtesy of Murilee MartinThe price of a base ’89 Eldorado Biarritz with leather seats was $30,240, which comes to about 57 grand in 2015 dollars. A BMW 525i listed at $37,000 and the Mercedes-Benz 280E was $39,200, so any car shopper who felt the Eldorado Biarritz measured up to those two machines was getting a good deal with the Cadillac (though the ’89 Acura Legend LS coupe was a mere $28,377).
05 - 1989 Cadillac Eldorado Biarritz Down on the Junkyard - Picture courtesy of Murilee MartinSans-serif fonts make cars look more European, right? Right?
18 - 1989 Cadillac Eldorado Biarritz Down on the Junkyard - Picture courtesy of Murilee MartinWe can make fun of these cars now, but the ride on these cushy seats was very comfy.
11 - 1989 Cadillac Eldorado Biarritz Down on the Junkyard - Picture courtesy of Murilee MartinThe 4.5 liter version of the HT4100 V8 wasn’t quite as sophisticated as the luxury-car powerplants coming from across the oceans in 1989, but at least it wasn’t a Buick V6.

“Its driver-oriented engineering brings the road alive!”

01 - 1989 Cadillac Eldorado Biarritz Down on the Junkyard - Picture courtesy of Murilee Martin 03 - 1989 Cadillac Eldorado Biarritz Down on the Junkyard - Picture courtesy of Murilee Martin 04 - 1989 Cadillac Eldorado Biarritz Down on the Junkyard - Picture courtesy of Murilee Martin 05 - 1989 Cadillac Eldorado Biarritz Down on the Junkyard - Picture courtesy of Murilee Martin 06 - 1989 Cadillac Eldorado Biarritz Down on the Junkyard - Picture courtesy of Murilee Martin 08 - 1989 Cadillac Eldorado Biarritz Down on the Junkyard - Picture courtesy of Murilee Martin 09 - 1989 Cadillac Eldorado Biarritz Down on the Junkyard - Picture courtesy of Murilee Martin 10 - 1989 Cadillac Eldorado Biarritz Down on the Junkyard - Picture courtesy of Murilee Martin 11 - 1989 Cadillac Eldorado Biarritz Down on the Junkyard - Picture courtesy of Murilee Martin 14 - 1989 Cadillac Eldorado Biarritz Down on the Junkyard - Picture courtesy of Murilee Martin 15 - 1989 Cadillac Eldorado Biarritz Down on the Junkyard - Picture courtesy of Murilee Martin 16 - 1989 Cadillac Eldorado Biarritz Down on the Junkyard - Picture courtesy of Murilee Martin 18 - 1989 Cadillac Eldorado Biarritz Down on the Junkyard - Picture courtesy of Murilee Martin 19 - 1989 Cadillac Eldorado Biarritz Down on the Junkyard - Picture courtesy of Murilee Martin 20 - 1989 Cadillac Eldorado Biarritz Down on the Junkyard - Picture courtesy of Murilee Martin 21 - 1989 Cadillac Eldorado Biarritz Down on the Junkyard - Picture courtesy of Murilee Martin 22 - 1989 Cadillac Eldorado Biarritz Down on the Junkyard - Picture courtesy of Murilee Martin 23 - 1989 Cadillac Eldorado Biarritz Down on the Junkyard - Picture courtesy of Murilee Martin 24 - 1989 Cadillac Eldorado Biarritz Down on the Junkyard - Picture courtesy of Murilee Martin 25 - 1989 Cadillac Eldorado Biarritz Down on the Junkyard - Picture courtesy of Murilee Martin 26 - 1989 Cadillac Eldorado Biarritz Down on the Junkyard - Picture courtesy of Murilee Martin

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General Motors Cutting Production To Relieve Inventory Glut http://www.thetruthaboutcars.com/2015/02/general-motors-cutting-production-relieve-inventory-glut/ http://www.thetruthaboutcars.com/2015/02/general-motors-cutting-production-relieve-inventory-glut/#comments Thu, 26 Feb 2015 15:00:54 +0000 http://www.thetruthaboutcars.com/?p=1008274 Facing growing dealer inventories, General Motors is cutting back production at two of its plants to adjust supply and demand. Automotive News reports Orion Assembly in Detroit and the Flex line at Oshawa Car Assembly in Oshawa, Canada will be idled in March and April, respectively, each plant to idle for four days. Orion is […]

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Facing growing dealer inventories, General Motors is cutting back production at two of its plants to adjust supply and demand.

Automotive News reports Orion Assembly in Detroit and the Flex line at Oshawa Car Assembly in Oshawa, Canada will be idled in March and April, respectively, each plant to idle for four days. Orion is responsible for the Chevrolet Sonic and Buick Verano, while the Flex line handles the Chevrolet Camaro and Impala, Buick Regal, and Cadillac XTS.

The reduction in production comes amid consumer demand for trucks and crossovers over said vehicles, of which the Sonic and Regal hold the highest inventory levels at 216 and 213 days as of February 1, 2015. The Sonic’s inventory level is the highest since the subcompact’s August 2011 debut, while the Regal jumped to its level from just 96 days back on January 1.

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De Nysschen: Cadillac CT6 Likely To Gain Twin-Turbo V8 http://www.thetruthaboutcars.com/2015/02/de-nysschen-cadillac-ct6-likely-gain-twin-turbo-v8/ http://www.thetruthaboutcars.com/2015/02/de-nysschen-cadillac-ct6-likely-gain-twin-turbo-v8/#comments Thu, 26 Feb 2015 12:00:37 +0000 http://www.thetruthaboutcars.com/?p=1008106 The Cadillac CT6’s looks may not be as “greatly daring” as the B&B had hoped, but the premium sedan might make up for that with twin-turbo V8 power. According to Road & Track, brand president Johan de Nysschen turned up for a Q&A with the commentariat over on Jalopnik, where he gave this response to […]

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The Cadillac CT6’s looks may not be as “greatly daring” as the B&B had hoped, but the premium sedan might make up for that with twin-turbo V8 power.

According to Road & Track, brand president Johan de Nysschen turned up for a Q&A with the commentariat over on Jalopnik, where he gave this response to a question by the blog’s own Michael Ballaban:

CT6 is a car that really sets the standard in many respects with regard to advanced new body construction technology. It’s a Cadillac, so it stands to reason that it’s great to drive, very refined and sophisticated. The lightweight body construction allows us to push the envelope when it comes to powertrain in a way we know that the rest of the industry will follow. This includes a very wide mix of engines, starting with a 2-liter turbo, up to, eventually, a high-performance advanced V-8 turbo.

De Nysschen reaffirmed his statement when another commenter asked about the CT6’s ability to keep up with the likes of the BMW 7 Series and Mercedes S-Class, proclaiming the sedan’s “lightweight body structure” would provide the platform for “formidable performance” with a twin-turbo V6, let alone a twin-turbo V8.

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Lincoln ‘Dares Greater’ Than Cadillac In Google SEO Game http://www.thetruthaboutcars.com/2015/02/lincoln-dares-greater-cadillac-google-seo-game/ http://www.thetruthaboutcars.com/2015/02/lincoln-dares-greater-cadillac-google-seo-game/#comments Wed, 25 Feb 2015 11:00:51 +0000 http://www.thetruthaboutcars.com/?p=1007698 Oscar viewers who are seeking on Google the Cadillac that “dared greatly” are suddenly hearing Matthew McConaughey’s voice, thanks to Lincoln’s SEO skills. Autoblog reports the first instance of Lincoln’s slogan hijacking appeared less than 24 hours after Cadillac’s “Dare Greatly” adverts aired during the 87th Academy Awards. As seen above, those wanting to know […]

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Lincoln Dares Greater Than Cadillac In The SEO Game

Oscar viewers who are seeking on Google the Cadillac that “dared greatly” are suddenly hearing Matthew McConaughey’s voice, thanks to Lincoln’s SEO skills.

Autoblog reports the first instance of Lincoln’s slogan hijacking appeared less than 24 hours after Cadillac’s “Dare Greatly” adverts aired during the 87th Academy Awards. As seen above, those wanting to know more about Cadillac — and about that mysterious car making a brief appearance in a separate Oscars advert — will find a sponsored link for the brand at the top, followed by Lincoln’s version of the truth in second.

Originally, the second sponsored link — which read, “Dare Greatly – It’s not about making a statement, it’s about doing what you love” — directed consumers to Lincoln’s homepage, greeting them with the sight of the 2015 MKZ Hybrid. Since then, the link directs to the same page, but the image is that of the 2015 MKC. The link’s slogan, meanwhile, changes with every search; for this author, it currently reads, “You don’t have to make a statement when you know who you are,” likely a swipe at brand president Johan de Nysschen’s and brand director Melody Lee’s ambitions and aspirations for Cadillac.

As for the Oscars campaign, AutoTrader said that searches for Cadillac jumped 53 percent within an hour after the first advert aired.

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Cadillac CT6 Revealed On Oscar Night http://www.thetruthaboutcars.com/2015/02/cadillac-ct6-revealed-oscar-night/ http://www.thetruthaboutcars.com/2015/02/cadillac-ct6-revealed-oscar-night/#comments Mon, 23 Feb 2015 12:13:30 +0000 http://www.thetruthaboutcars.com/?p=1006154 Cadillac’s Oscar night ad revealed a glimpse of the all new CT6 flagship.   While the full reveal will be at this year’s New York Auto Show, a brief preview of the car can be seen above.

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Cadillac’s Oscar night ad revealed a glimpse of the all new CT6 flagship.

Click here to view the embedded video.

 

While the full reveal will be at this year’s New York Auto Show, a brief preview of the car can be seen above.

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Escalade To The Rescue: Cadillac’s Numbers Are Awful Without The Big SUV http://www.thetruthaboutcars.com/2015/02/escalade-rescue-cadillacs-numbers-awful-without-big-suv/ http://www.thetruthaboutcars.com/2015/02/escalade-rescue-cadillacs-numbers-awful-without-big-suv/#comments Thu, 19 Feb 2015 13:45:16 +0000 http://www.thetruthaboutcars.com/?p=1003938 At this very moment, imagine if you will, Cadillac without the Escalade. It’s not a difficult task. Let’s just do the Cadillac maths as if the Escalade no longer exists. It does, and it surely will, but let’s exclude it for the sake of establishing a different perspective. • Cadillac cars down 7% in January […]

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2015 Cadillac Escalade & ESVAt this very moment, imagine if you will, Cadillac without the Escalade.

It’s not a difficult task. Let’s just do the Cadillac maths as if the Escalade no longer exists. It does, and it surely will, but let’s exclude it for the sake of establishing a different perspective.


• Cadillac cars down 7% in January

• Escalade up 136%; ESV up 189%

• Cadillac brand up 2.6% in January


In the U.S. last month, Cadillac’s car division was down 7%. The ATS slid 8%, the ninth consecutive year-over-year monthly decline for the small Cadillac.

The CTS, which is still a recently introduced model, fell 24%, a loss of 534 units. We knew Cadillac was repositioning this car in a smaller, less affordable corner of the luxury market. But CTS declines are nothing new. After sliding 15% in 2012, CTS volume fell 31% in 2013, then suffered a slight 4% drop in 2014. On a monthly basis, CTS volume has fallen on 30 occasions in the last 37 months.

XTS volume increased in January, however, rising 14% (or 234 units) to 1882 U.S. sales. But that year-over-year comparison takes us back to a month in which XTS sales fell 13%. Compared with January 2013, the XTS didn’t quite make it back to that level. In 2014, the XTS’s second full year on sale, U.S. volume plunged 25%.

Cadillac
January
2015
January
2014
% Change
SRX
3,485 4,446 -21.6%
XTS
1,882 1,648 14.2%
ATS
1,757 1,909 -8.0%
CTS
1,698 2,232 -23.9%
Escalade
1,664 704 136%
Escalade ESV
1,100 381 189%
ELR
92 41 124%
Escalade EXT
2 25 -92.0%
Total
11,680 11,386 2.6%

Cadillac also reported a 124% ELR uptick, but at just 92 units sold, the ELR only forms 1.7% of Cadillac’s passenger car volume.

Thus, in a U.S. car market which climbed 8% in January, Cadillac car volume was down by 401 units to 5429.

In other words, the whole Cadillac car line was outsold by individual nameplates such as the Mercedes-Benz C-Class, the Lexus RX, and the BMW 3-Series/4-Series.

As for the SRX, an aging crossover which resides at the heart of the premium utility vehicle market, January volume dropped 22%. After witnessing impressive U.S. SRX sales growth in 2010, 2011, 2012, and the first half of 2014, second-half volume last year tumbled 25%.

Fortunately, the Escalade still exists, and the weak performance of other Cadillac allowed the Escalade family to showcase the Cadillac’s real strength in January. Combined, the Escalade and the SRX – which, while slowing, is not yet an unpopular luxury utility vehicle – accounted for 54% of Cadillac’s January sales.

The regular-wheelbase Escalade jumped 136% to 1664 units, nearly as many sales as the CTS managed. The long-wheelbase Escalade ESV was up 189% to 1100 units. (Cadillac also reported two EXT sales.)

Without Escalade, Cadillac was down 13% to 8914 January sales.

With Escalade, Cadillac was up 3% to 11,680 January sales.

True, the overall brand’s slight 294-unit increase involves a year-over-year comparison with January 2014, when auto sales were not at their healthiest. In comparison with January 2013, total Cadillac volume was actually down 11% last month. Moreover, Cadillac’s growth was far outpaced by the industry as a whole, which shot up 14% in January 2015.

The fact remains, no imagination is required to realize that the Escalade is the beacon of hope for Cadillac at this moment.

And yet even the Escalade isn’t selling like it did in the glory days of yore. Take your mind back to January 2007, when the Escalade, ESV, and EXT combined for 3710 total U.S. sales.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

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Cadillac’s Oscars 2015 Adverts Channel Teddy, Shows No Product http://www.thetruthaboutcars.com/2015/02/cadillacs-oscars-2015-adverts-channel-teddy-shows-no-product/ http://www.thetruthaboutcars.com/2015/02/cadillacs-oscars-2015-adverts-channel-teddy-shows-no-product/#comments Thu, 19 Feb 2015 11:00:56 +0000 http://www.thetruthaboutcars.com/?p=1003978 Melody Lee may or may not be on the red carpet Sunday, but Teddy Roosevelt’s essence will be felt in one of Cadillac’s Oscars 2015 adverts. Detroit Free Press reports the advert, called “Dare Greatly,” pulls the famous “Man in the Arena” passage from President Theodore Roosevelt’s 35-page “Citizenship in a Republic” speech at the […]

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Melody Lee may or may not be on the red carpet Sunday, but Teddy Roosevelt’s essence will be felt in one of Cadillac’s Oscars 2015 adverts.

Detroit Free Press reports the advert, called “Dare Greatly,” pulls the famous “Man in the Arena” passage from President Theodore Roosevelt’s 35-page “Citizenship in a Republic” speech at the Sorbonne in Paris, France, delivered April 23, 1910, though no credit is given to the historic president:

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming … who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.

Aside from the lack of credit, all versions of the advert to be shown during the Oscars telecast offer plenty of views of the brand’s new home of New York, but none of its products. Representative David Caldwell said two other ads will also air Sunday evening, with at least one featuring a Cadillac. The ads are the first created by Publicis Worldwide for the brand; the agency replaced Detroit-based Lowe Campbell Ewald last year.

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Trend Setters and Trackday Drivers, How Cadillac Tries to Appeal to Diverse Customers, An Interview With Cadillac’s Marketing Chief http://www.thetruthaboutcars.com/2015/02/trend-setters-trackday-drivers-cadillac-tries-appeal-diverse-customers-interview-cadillacs-marketing-chief/ http://www.thetruthaboutcars.com/2015/02/trend-setters-trackday-drivers-cadillac-tries-appeal-diverse-customers-interview-cadillacs-marketing-chief/#comments Wed, 11 Feb 2015 20:23:34 +0000 http://www.thetruthaboutcars.com/?p=996810 I don’t know if it will help them sell cars are not, but Cadillac’s decision to move it’s business headquarters to the trendy Soho district of New York City has certainly gotten some attention as have Cadillac marketing maven Melody Lee’s comments related to the move and the potential customers they hope to reach by […]

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2016 Cadillac CTS-V. Full gallery here

I don’t know if it will help them sell cars are not, but Cadillac’s decision to move it’s business headquarters to the trendy Soho district of New York City has certainly gotten some attention as have Cadillac marketing maven Melody Lee’s comments related to the move and the potential customers they hope to reach by making Cadillac into a more general luxury brand, not just a car company. When I saw that Lee’s boss, Jim Vurpillat, Global Marketing Director for Cadillac was going to be participating in a press event for the 2015 Chevrolet Detroit Belle Isle Grand Prix, because Cadillac has factory based teams running racing versions of the ATS in the Pirelli World Challenge, it seemed like a good opportunity to ask him how racing and the high performance V cars in Cadillac’s portfolio fit in with appealing to New York’s trendy set, a group not known for their love or horsepower or what they see as environmentally questionable motorsports.

Q. Where do motorsports and performance fit into Cadillac marketing? The people to whom you’re appealing by moving Cadillac HQ to Soho in NYC are not the same people who are drawn to high performance V cars and Motorsports.

A. The move realy isn’t about that. How we look at performance is that racing proves the performance credentials of the V series and the V series provides performance credentials to the overall Cadillac brand. So they’re intrinsically linked together.

Q. So you don’t see a conflict between that and making Cadillac into a fashionable luxury brand?

A. No because luxury by it’s definition is pretty broad. When you look at the luxury landscape you’ve got performance series like [BMW’s] M, [Mercedes-Benz’s] AMG, [Cadillac’s] and V series and you have a group of audience for that. You have things like alternative propulsion, electrification, so there are things like our ELR, [BMW’s] i cars, hybrids. You have to be very diverse and your portfolio has to be diverse.

The key though is that when you do a car, that it has to have really a sense of no compromise. So, with our V cars, especially the new ones that we’re releasing, they’re a great daily driver as a luxury car but then they’re certainly a track capable machine.

What we’ve seen since we’ve gotten back into racing in the last four years is that we’ve grown the enthusiasm for the V brand, not just among our owners, and dealers but there’s more and more people…

Q. Back in the early 1950s after Cadillac introduced the first modern OHV V8, Cadillac was all about performance and competed in the Panamerica races in Mexico.

A. That’s still the case today.

Q. Getting back to the New York move, don’t you think that motorsports and performance might turn off the crowd that’s attracted to the plug in hybrid ELR? Enthusiasts have the impression that New York is not a car friendly city.

A. No, I don’t think so. New York is the single largest market for luxury cars in the United States, it’s also the largest performance market. You have to remember that the greater metropolitan area includes Connecticut, Westchester County, northern New Jersey, down into mid Jersey and Pennsylvania, Long Island, so it’s huge. When you’re there and you drive around you see luxury cars everywhere, so I don’t think there’s a risk at all. With luxury buyers, one of the pillars of building a strong luxury brand is a strong performance element and it’s been an element that we’ve been lacking a little bit, trailing BMW and Mercedes and Audi.

So racing supports that, we’ve seen that enthusiasm. We like to use the V cars… When we did the first generation, when we did the first CTS-V, it shocked people. Then when we did the next generation CTS, people asked, “are you going to do a V?” Now, with the third generation CTS and the ATS, people are like, “Where are the Vs?” We said they’re going to come and now they’re here.

We’ve seen that progression of V and I think directly, racing, especially this last four years with the Pirelli World Challenge, we’ve seen that interest.

Q. What’s the return on investment? Does Cadillac track sales results from motorsports?

A. We measure all of our events so when we’re at a track, and we activate, like at the Detroit Grand Prix, and we ask for people’s names and information, we track who signs up at the booth and then we measure that in sales. I can tell you that it has a huge ROI. Racing is very strong. We oversell Vs as a percentage to racing fans but the number one vehicle that we sell to people who come to a racetrack is the SRX [crossover], which is our number one selling car in general.

Q. Crossovers are one area where Cadillac’s portfolio is weak.

A. We’re going to see an expansion of that. At the end of the day we see what racing is doing is showcasing to people Cadillac and Cadillac performance and then they’re going into a showroom and picking a Cadillac. And they walk away with something like an SRX or ATS, which is exactly what we want.

Q. Is there going to be a V version of the upcoming CT-6?

A. We’re discussing that. It won’t be a V series. We’re still building a brand, we think that at the core we have to be very tight with what what gets badged a V series. Some of our competitors are far more.. they’re expanding their AMG offerings at Benz. We think that as we build the brand we have to be very focused on what a V is. If the car or the vehicle can’t deliver that.. we get asked all the time “Why can’t we have a V series Escalade?”

Q. Cadillac has had some concept car hits with the Ciel and Elmiraj, and a brand can’t really be considered a luxury marque if it doesn’t compete with the big boys, the S-Class and 7 Series cars. If Cadillac really wanted to assert itself in the luxury field, why not build them? What could they cost, $125,000?

A. As you build a portfolio, you have to have a long term vision and you can’t stretch too far. You can always use this example: When we did the first generation CTS, everyone was like, oh my, a small, little Cadillac. Then five years later, when we introduced the next CTS we got, “When are you going to do a car smaller than the CTS?” and we brought out the ATS. If we had first come out with a car the size of the ATS it would have been too far.

You have to build out from the middle, then to [consider to] do a vehicle like the Elmiraj, to do a vehicle the four door [convertible] Ciel, but is it too far up here? Fill in your main segments first.

It’s no joke, between now and 2020, we’re spending $12 billion on Cadillac, our portfolio will be extremely added to in that time.

Q. You said we will not see an Escalade V, but there are credibly performing luxury SUVs and crossovers like the SRT Grand Cherokee, Audi AQ5, as well as the Porsche Cayenne and Macan. There’s clearly a market subsegment there. Since a lot of the growth in crossover sales are the result of the changing attitudes of female consumers who drive (no pun intended) about 80% of consumer purchases in general, is offering a performance crossover one way of appealing to men.

A. Performance cars are decidedly, when we look at Ms and Vs and AMGs you know it’s 90% male. When we get into the higher performance cars, like the M5, it’s about 98%. Women like the performance when they have it, it’s just different where they put the emphasis.

Ronnie Schreiber edits Cars In Depth, a realistic perspective on cars & car culture and the original 3D car site. If you found this post worthwhile, you can get a parallax view at Cars In Depth. If the 3D thing freaks you out, don’t worry, all the photo and video players in use at the site have mono options. Thanks for reading – RJS

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Reader Review: 2014 Cadillac ATS http://www.thetruthaboutcars.com/2015/02/reader-review-2014-cadillac-ats/ http://www.thetruthaboutcars.com/2015/02/reader-review-2014-cadillac-ats/#comments Wed, 11 Feb 2015 14:00:12 +0000 http://www.thetruthaboutcars.com/?p=995178 User carguy gives his take on the Cadillac ATS Few cars have been the subject of so much lively debate among TTAC readers than those made by Cadillac – and no more has been more polarizing than the ATS. As it happens, I have been driving one of these controversial machines for the past 15,000 […]

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User carguy gives his take on the Cadillac ATS

Few cars have been the subject of so much lively debate among TTAC readers than those made by Cadillac – and no more has been more polarizing than the ATS. As it happens, I have been driving one of these controversial machines for the past 15,000 miles and thought I’d pen an objective, non-hyperbolic retrospective about owning this car before I bid farewell to it next month. While it would be easy to argue that the Internet doesn’t need another ATS review (and it really doesn’t) my words here are not really intended to be a traditional review. I promise you that I will not to expose you to my views about the latest iteration of the art and science design school or any musings about track performance numbers. No, today I will break all the automotive press rules and share with you what it was like to actually own this car: what was good, what was OK and what was infuriating. Sounds exciting, right? No? OK I’ll promise to keep it light so hear me out and then feel free to throw rotten tomatoes at my views in the comments section.

So what made a middle age car freak and 4 times BMW owner like me buy an ATS to begin with? Was it the petite 10 cu ft trunk or just the realization that I am now old enough to own one? Neither really. Having found the current F30 3 series to be dead from the waist down and the IS350 with the non-F suspension not much better, I headed to my local Cadillac dealer in the hope of finding a daily driver that was fun in the curves and with an engine slightly more reliable than the N54 in my previous 335. I found a nice-priced Luxury trim ATS with Nav and sunroof to be just the ticket. Fast forward 14 months, here is the good, the OK and the ugly.

The Good
You will not be surprised to hear that the ATS’s party trick is its chassis. In luxury trim it is a delightful blend of responsiveness and comfort that is currently unmatched in this segment. It dances in ways that most German manufacturers can only reminisce about and the steering complements this with precision, feedback and an eager turn in that provides for smiles even during slow speed grocery runs. Don’t be fooled into thinking that the “Brembo” markings on the brakes are any indication of track readiness (it is more of a co-branding exercise) but they are fantastic for street use, providing linear and progressive feel and none of the overly grabby bite that many BMWs exhibit. I will spare you further “this car drives really well” clichés with a note that the sports suspension in the “Performance” trim was too firm for me and that the magnetic suspension in the Premium trim was fabulous but also ridiculously priced.

To my eyes the interior is also better than anything you will get at the high 30s price range that most ATS’s sell for. No materials are fake and, to me, it feels special and luxurious in ways that Acura will never quite understand. No rattles developed in my car nor did I notice any in the abused ATS rentals that I have also driven. Even the controversial retro cluster gauges grew on me. It may lack visual wow factor but it makes up for it with no-BS day and night clarify and an easy to configure 3-part LCD panel. Configure the large center LCD to show the speed and you wonder why heads-up displays are even an option.

Likewise, the outward visibility is a pleasant surprise. When adjusted correctly, the large side mirrors offer an excellent view either side of the car that makes for confident lane changes even in crowded traffic. That may not seem like such a big deal to you but after having to deal with the postage stamp size aerodynamic sports mirrors on my previous BMW it seemed like a magnificent feature. The high trunk line does limit the rear view but it is adequately augmented by a clear wide angle backup camera.

The OK
Out of the three engine choices you’ll find the V6 simply too heavy for the front end and the 2.5 liter entry level mill wheezy and less refined than most agricultural machinery. The 2.0T was the clear choice for me delivering smooth acceleration while maintaining the car’s light feel. It delivers great low RPM torque and makes the car feel quick in town but becomes a little disappointing nearer the top of the rev gauge. The engine is not as good as BMW’s N20 but on par with what Audi is offering in the A3 and A4 much better than the dreadful 1.8T Mercedes used to put in the C250. Fuel economy is average with about 32 MPG at 75 MPH highway speeds and 20 MPG in town (my 15K mile average was 25 MPG). A driveline quirk is the complete absence of any engine braking but a real downer, for anyone with a short commute, is engine efficiency after a cold start. All cars struggle when they are cold but there seems to be no excuse for the 2.0T seems to drink like a V8 for about 5-7 miles of the morning commute.

There is also nothing remarkable about the GM 6-speed auto. It can’t match the ZF 8-speed in the BMW for shift speed and smoothness but it is eager to downshift and never had me really wishing for anything better. It may not be the newest piece of technology but I would choose it over the Mercedes dual clutch setup in the CLA every day of the week. It will also most likely still work well when most dual clutch transmission are already at a metal recycling facility.

You don’t read much about paint quality in auto reviews but I always thought it an essential differentiating factor for cars that claim luxury status. The ATS gets a mixed review here for having a smooth hard clear coat but suffering from thin paint – an undesirable weight saving trend in many modern cars. Expect stone ships to get through to the undercoat which is not a good look on a black car.

Also firmly in the “meh” category is the Nav system. On the upside this option is a bargain price when compared to the European competition and it does have a nice 8” display. However, it is very slow and has a frustrating search function that insists you spell everything 100% correctly or it will simply not find what you’re looking for. The software is also third party so if you want bugs fixed you will have to pony up $150 for a map and software upgrade. In the mid 30k price range this might be barely acceptable but anyone finding this unit in a $70K CTS V-Sport will not be pleased.

The Ugly
He’s going to talk about CUE! Not so fast. The ugly actually starts before you even buy the car and are pondering the options list, which is clearly the product of a near government size bureaucracy. The available top three trims Luxury, Performance & Premium are not so much option packs as different suspensions with ever increasing standard and optional equipment as you move up. So you want HID headlights? You will also need to buy the hard-as-rock suspension as they are only available in Performance trim or higher. Want a heads-up display? Clearly you will also need that firm sports suspension. Whoever thought that bundling common features with arbitrary suspension packages was a good idea needs to lose their “employee of the month” parking spot. Considering how easy it would have been to copy the European brands successful (and profitable) option packages, this craziness really is an unforced error.

So let’s talk about CUE but before we do, let’s get something clear: the disadvantages of having touch-screen only controls are obvious and I knew this when I bought the car. I also knew the system was a little slow. What I didn’t know was just how many glitches were still hiding in every corner of this complex system. Starting with annoying audio system habits like forgetting the track you were on when you restart the car (I have heard way too much of my music collection that starts with an “A”) to outright crashing at random, events such starting or ending a phone call using Bluetooth.

Then there is the HVAC system. Built on the premise that its automatic mode will take care of everything from temperature to humidity, clearly the designers saw no need for much in the way of manual controls. However, if you don’t like what the automatic system has decided to do then you are in for a frustrating time. For example, if you have the audacity to want to turn off the AC compressor when it is cold out it will blast you with hot air until you sweat even though the temperature is set to 70. Why not just turn off the fans you say? Unless you put the system in recycle it will still let air through the vents by air forced in from the outside when you’re doing more than 60 MPH even when the fans are off. Other HVAC highlights feature a de-misting function which, in humid Florida, will fog up your windscreen in seconds by blasting it with super cold air. And just to drive home the folly of “automatic or nothing” systems, things then went into comedy overdrive when an HVAC temperature sensor failed late last year and the system acted like it was possessed. I will spare you the sweaty details of the mobile sauna that this fault turned my car into, but it suffices to say that I was thankful for small mercies as it was winter and the electric windows worked just fine.

The story of the rest of the electronics unfortunately doesn’t get much better. Sometimes the door handle lock buttons refuse to work until you either us the fob or open and close the door again. Once the system got so confused it would lock from either the fob or the door buttons. I had to park the car outside my office window and wait for the ECU to go to sleep until normal locking functionality returned. Then there are minor fails like placing the outside temperature sensor clearly way too close to parts of the car that get hot during normal use, resulting in hilariously inflated readings. If you don’t believe in global warming now, you will after owning an ATS.

Then there was the ugliest of glitches that prevented the electronics from entering sleep mode when the car is turned off and completely draining the battery overnight. Fortunately that only happed a few times but, like most of its glitches, was also impossible to reproduce for diagnostic purposes. However, once you find yourself having to share your 10 cu ft trunk of your new car with a jump start batter pack, you know it’s time to cut your losses.

So by now you may have figured out that I did have few visits to the dealer and may be wondering how that experience was. You dealer mileage may vary but mine was extremely friendly and helpful and always fixed what they could. Unfortunately dealers simply can’t do much to fix broken computer code or poor design. They were also not helped the fact that the pace of software updates seems to have slowed to a trickle. I am guessing those GM developers are busy working on new system.

So where does that leave my feelings about owning the ATS? Part of me is encouraged that GM has the engineering prowess to turn out a new platform that, in its first iteration, is better than most of what European premium brands can manage. The other feeling is dismay in that they managed to snatch defeat from the jaws of victory by cursing this car with a crazy half-baked set of electrics. It’s an old-school RWD sports sedan – all it needed was the old-school reliable system from the Impala or Malibu and it would have been the best compact sport sedan you could buy. Instead I am left pondering an expensive mistake while I wait for my BMW 2-series to arrive.

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De Nysschen: Small Cadillac CUV Due In Four Years’ Time http://www.thetruthaboutcars.com/2015/01/de-nysschen-small-cadillac-cuv-due-four-years-time/ http://www.thetruthaboutcars.com/2015/01/de-nysschen-small-cadillac-cuv-due-four-years-time/#comments Mon, 26 Jan 2015 13:00:24 +0000 http://www.thetruthaboutcars.com/?p=988490 Ballers looking for a much smaller Cadillac Escalade may need to wait four years before such a beast arrives, per president Johan de Nysschen. Reuters reports the small crossover will be priced under the Escalade’s current $72,970 base price, and will be part of the brand’s overall $12 billion lineup expansion plan that will see […]

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Ballers looking for a much smaller Cadillac Escalade may need to wait four years before such a beast arrives, per president Johan de Nysschen.

Reuters reports the small crossover will be priced under the Escalade’s current $72,970 base price, and will be part of the brand’s overall $12 billion lineup expansion plan that will see eight vehicles introduced between now and the end of the decade.

Also coming in 2019: diesel-power for both cars and crossovers/SUVs. De Nysschen said he wants to start pushing for market share in Europe during the 2020s, explaining that “if you want to play in Europe, you better have some diesels.” Said diesels would also be sold in the U.S. market.

Meanwhile, he expects sales to remain flat for 2015, linked to the lack of new product beyond the upcoming CT6 flagship until late into 2017. De Nysschen adds that the strengthening U.S. dollar would leave a dent in his brand and those of his U.S.-based competitors, while Asian and European automakers use the currency challenge to cut prices on their respective offerings.

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Cadillac Gaining 700 Boutiques To Augment Flagship Stores http://www.thetruthaboutcars.com/2015/01/cadillac-gaining-700-boutiques-augment-flagship-stores/ http://www.thetruthaboutcars.com/2015/01/cadillac-gaining-700-boutiques-augment-flagship-stores/#comments Fri, 23 Jan 2015 11:00:22 +0000 http://www.thetruthaboutcars.com/?p=987730 Want to go boutiquing for your next Cadillac? Brand CEO Johan de Nysschen has plans to make that a reality. At present, Cadillac has over 900 dealerships in the United States, 200 of which are flagships. De Nysschen’s plan would be to complement the flagship dealers with 700 smaller boutiques that would feature “exclusive Cadillac […]

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Want to go boutiquing for your next Cadillac? Brand CEO Johan de Nysschen has plans to make that a reality.

At present, Cadillac has over 900 dealerships in the United States, 200 of which are flagships. De Nysschen’s plan would be to complement the flagship dealers with 700 smaller boutiques that would feature “exclusive Cadillac consumer touch points, highly trained sales and service staff and luxury amenities.”

Additionally, showroom visitors would be able to pick their new CT or XT from a virtual display, including the possibility for holograms a la Tupac and Liberace to help see what the real thing would look like in a given configuration.

De Nysschen says that all dealerships present and future, as well as those who sell Volts, Regals and Yukon XLs alongside ELRs, “should strive to create a premium showroom atmosphere and the sophisticated brand experience that luxury consumers expect.” There are no plans to reduce the number of current dealerships.

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