11 years ago, Cadillac told us that they were “The Standard of the World”, in a blast of Zeppelin-backed TV spots and aggressively geometric styling. The 2003 CTS wasn’t even the standard for North American luxury cars, but hey, it took Audi another 30 years to even come close to making that claim. Cadillac seems to be moving at a much quicker pace.
Germany must be a popular holiday destination for residents of the Motor City if today’s activity at the Nurburgring is any indication. Both Ford and General Motors were out in full force with their latest high-performance wares.
Johan de Nysschen, the executive largely credited with Audi’s rise to Tier 1 luxury brand status, has left his post at Infiniti after just two years on the job. He will assume the top job at Cadillac, after former President Bob Ferguson was moved to a new post as GM’s head of public policy.
On the strength of rising SUV sales in China, General Motors will likely add production of its next-generation Cadillac SRX in the emerging market in order to better capitalize on said sales.
In today’s General Motors digest: GM recalls a recall; the automaker gains market share in spite of itself; its bankruptcy judge believes it may have committed fraud; the U.S. Senate gets ready for a second February 2014 recall hearing; and Anthony Foxx vows to keep the heat turned up on GM.
Despite a flimsy dealer network, a lack of diesel engines and a poisonous brand, GM still hasn’t given up on the idea of making Cadillac a global luxury brand that can sell cars in Europe.
Sales of Cadillac’s lineup have fallen as of late in comparison to last year’s figures, prompting the brand’s U.S. vice president of sales and service, Bill Peffer, to resign his post.