As Aaron Severson explains in great detail in his excellent Ate Up With Motor piece, the 1976-1979 Cadillac Seville (which was essentially a Chevy Nova under the skin), accelerated the long decline of the Cadillac Division that continued with the Cavalier-based Cimarron and didn’t really turn around until Cadillac started building trucks for rappers and warlords in the 1990s. Having driven a $50 1976 Nova many thousands of miles, I can assume that ’78 Seville ownership was very similar, though with a plusher interior and (slightly) more engine power. Here’s a brown-on-gold-on-brown-on-yellow-on-ochre-on-umber-on-brown-on-beige-on-copper example that I spotted a few weeks ago in a San Francisco Bay Area wrecking yard. (Read More…)
A fun Friday read for those who protested that there were too many negative editorials regarding Cadillac recently. Reader Forest Casey published an astonishingly detailed essay on Medium detailing the history of Cadillac, from the establishment of the brand right through to production of its first car, the Model A Runabout, and its stewardship under Alfred Sloan’s General Motors conglomerate. (Read More…)
When Johan De Nysschen took over at Infiniti, his first moves were to move the brand’s headquarters and revamp its naming structure. That led to a jumble of confusion as industry observers and enthusiasts struggled to make sense of the new naming convention. Fresh off of moving Cadillac from Detroit to NYC, we have word that De Nysschen will implement a new nomenclature for Cadillac.
Now that Cadillac and 50 of its B&B have packed up and moved out of Detroit for the American hustle of New York, what do those closest to the brand have to say about the move? General Motors product boss Mark Reuss has a couple of cents to spare.
Cadillac will move its headquarters to New York City’s SoHo district, in a bid to establish itself as a distinct business unit and luxury brand, and put more distance between it and parent company General Motors.
This summer, we heard news that Cadillac was scrapping plans for a three-row crossover set to slot between the SRX and the Escalade. But according to new Cadillac head Johann De Nysschen, that vehicle might be back on the table, along with a slate of new products designed to raise the stature of Cadillac in the minds of a new generation of buyers.
What’s in a name? A lot, if you’re Cadillac. Though the brand’s green-lit flagship F-segment sedan bears the internal codename LTS, it likely won’t keep the name when the 7 Series/S-Class fighter makes its debut next year.
Cadillac confirmed that a rear-drive flagship would go into production next year at GM’s Detroit-Hamtramck assembly plant.
Cadillac’s aggressive pricing strategy is here to stay, according to the brand’s new chief, Johan De Nysschen, and if he has his way, there won’t be major incentives to help juice sales either.